Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Speaking Engagements. Comment below to add onto our list.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language. Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Reputation Management.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The small B2B software provider Basecamp set out to be different from the moment is began in 1999. This type of creative, highly effective activity makes a splash. Levie is calling for more digital privacy regulations – something not always expected from a software provider. Isn’t that what all companies strive for?

Brand 196

Brand Branding Reddit B2B 196

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. StoreKit, a startup that sells point of sale software to pubs, tapped into this familiarity with their version of the underground map. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. To find those stories, use social listening software to search for trends and find out what your audience is interested in reading. Image: Sboukatch ( Creative Commons ).

Journalism 120

Journalism Brand Branding Fashion 120

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Doctor Spin

FEBRUARY 15, 2024

Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché. For questions or PR support, contact me via jerry@spinfactory.com. Streamline” = Simplify or make something more efficient.

Communications 52

Communications eBook System Corporate 52

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. They are innately creative. The photos of these shoes are pure eye candy, and the creativity behind this campaign is undeniable. Each of the sneakers represents a U.S.

Measurement 134

Measurement Data Analytics Conference 134

Frederik Vincx

JULY 17, 2023

We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Service design approach Co-creating the softest software We took co-creation seriously to grasp the nuanced challenges of residential elderly care. Only software wasn’t enough to change how the teams worked.

Software 78

Software System Training Enterprise 78

Cision

APRIL 7, 2015

Think serial storytelling. Also consider working with software that lets you separate the audio and video layers. Images: Insomnia Cured Here , Lee , jim simonson ( Creative Commons ). Use text to tease as “Game of Thrones” did. The raven brings #TheSight. Receive the power at: [link] https://t.co/LknnRX0f4D. LknnRX0f4D.

Video 120

Video YouTube Mobile Advertising 120

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. 4 Cultivate the natural advocates and storytellers in your organisation You’ll find some people are just a constant source of great stories, so nurture them.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

JUNE 28, 2018

By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. I’m often asked if storytelling is harder for B2B companies. Image: rawpixel via Unsplash, Creative Commons CC0. They answer the listener’s question, “Why should I care?”.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow? Definitely not.

Technology 120

Technology Analysis Data Tools 120

Cision

MARCH 31, 2016

But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

Solo PR Pro

MARCH 26, 2019

Your customer is a software developer who is about to launch a mobile app. Did these examples start creative wheels turning for you? Your customer installs storm windows for a residential market. Track the travel of a rain drop down a window, touching on the key aspects of your customer’s services in the story. Zoom in on the details.

Nonprofit 49

Nonprofit Television Writing Travel 49

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. It requires agility, and keeps me thinking creatively. If we’re not getting results, it’s usually either a storytelling issue or a target issue.

Agency 146

Agency Pitching Training Meeting 146

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Landr (optional) - This is cheap, cloud-based software that does normalization and EQ mastering for an audio track.

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. MAICON is built on the idea that every piece of software marketers use today—ad buying, analytics, automation, content strategy, conversation, email, search, social—can be made more intelligent using AI and machine learning. Topically, this event covers a lot of ground. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s say we’re launching a new type of supply chain software for manufacturers. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. Customer relation management software can help track customer interactions and how they will likely respond to different decisions.

Tools 74

Tools System How To Software 74

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 114

B2B Marketing Survey Software 114

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

5W PR

NOVEMBER 23, 2021

One of the best things about influencer marketing is that it’s not susceptible to the ad blocking software that various customers are using today to avoid encountering traditional ads. A brand hashtag still appears regardless of whether someone has software installed or not. Post Creative Stories. Instagram vs. Snapchat.

Instagram 158

Instagram Publicity How To Social Media 158

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? This personality has a point.

B2B 130

B2B Trends Video Course 130