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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

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Mastering Brand Narrative Control

Presspage

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels. But fear not, a solution is near by!

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Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

So we may ask, “What’s different about Typical Software Co.?” As storytellers, we’re taught to show, not tell. The software can make a huge difference in revenue, yet the category is narrow. ” Here are some classic responses: “Our people set us apart. We work hard to recruit the best.”

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Tesla Goes Auto Pilot For Latest Media Scrutiny

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The Los Angeles Times story “Tesla’s Handling of Breaking Bug in Public Self-Driving Test Raises Alarms” reflects the latest missives aimed at the auto maker: Tesla pushed out a new version of the experimental software suite.more.