Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Those from privileged backgrounds are twice as likely to land a job in a creative occupation. billion and 2.2 million jobs.

Creativity 149

Creativity Industry Policies Mobile 149

Deirdre Breakenridge

MAY 25, 2018

The role of technology in our digital age is more apparent than ever. So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? As a millennial who has grown up surrounded by technology, I have felt how its presence can damper our individuality. Rekindle Your Inner Child!

Creativity 171

Creativity Technology Social Media Travel 171

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. I’d imagine it most. ideas and execute them?

Creativity 78

Creativity Technology Marketing Web 78

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To succeed, public relations must approach communications strategically. Sound familiar? In other words, we provide human context.

Publicity 173

Publicity Software Education Technology 173

Agility PR Solutions

AUGUST 14, 2022

You can make your company stand out by having great public relation strategies in place. When used creatively, PR strategies can be used to help with various challenges that may arise for […]. The post Effective technology PR strategies you need to know appeared first on Agility PR Solutions.

Technology 92

Technology Strategy Reputation Creativity 92

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.

Agency 353

Agency Communications Marketing Leadership 353

Agility PR Solutions

SEPTEMBER 8, 2021

However, press releases have been evolving each year and adapting to new technologies and tendencies. The post 6 creative tips for a successful press launch in 2021 appeared first on Agility PR Solutions. If […].

Creativity 155

Creativity Technology Company Media 155

Agility PR Solutions

OCTOBER 8, 2019

It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The post 5 ways to help creative teams adapt to technological change appeared first on Agility PR Solutions.

Creativity 68

Creativity Technology Survey Advertising 68

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? finds that the public relations industry is slow to experiment with artificial intelligence (AI).

Publicity 141

Publicity Case Study Privacy Ethics 141

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Effective public relations in the defense tech industry involves more than just dealing with the present. Here, technology isn’t about entertainment.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Prowly

OCTOBER 17, 2018

Technology is there to serve the body and not to confuse the brain or take its role. Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. The post Golden Drum: Is Content More Important Than Technology? appeared first on Prowly Magazine.

Technology 146

Technology Film Creativity Advertising 146

Agility PR Solutions

JANUARY 11, 2023

For the public relations industry—one that is constantly evolving to meet the demands of current events, technology, trends and best practices—this year presents an opportunity to usher in even bigger creative ideas, streamline data and reporting and […].

Trends 85

Trends Publicity Creativity Meeting 85

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes As technology enables us to do more in business and in our personal lives, we find ourselves living in a state of continuous transformation. Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand.

Communications 100

Communications Publicity Employee Reputation 100

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations.

Creativity 0

Creativity Community Storytelling Agency 0

Deirdre Breakenridge

NOVEMBER 24, 2015

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today.

Creativity 150

Creativity Community Exercises Storytelling 150

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. in Public Relations or a related field. PR/Marketing Intern.

Internal 323

Internal International Communications B2B 323

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. But it’s much more than that.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT.

Publicity 52

Publicity Insurance Insurance Education 52

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Deirdre Breakenridge

JANUARY 20, 2015

Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creative Guest Post PR 2.0

Creativity 150

Creativity Healthcare Fashion Travel 150

Deirdre Breakenridge

JANUARY 27, 2015

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. You want to build the right creative team, and to do that you need to consider a few factors: 1.

Creativity 150

Creativity Analytics Guidelines Agency 150

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JULY 1, 2021

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Most have been replaced by creative digital marketing companies. Meanwhile, public relations has grown and matured as an industry. Breakthrough creative. But what does the label really mean?

Agency 421

Agency Creativity Advertising Advertising 421

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. As such, it can potentially help you structure more effective and efficient public relations campaigns. This provides PR professionals with real-time insights.

Publicity 96

Publicity Ethics Analysis Data 96

Presspage

MARCH 15, 2023

AI has long been a promising development, but not very tangible for the larger public. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 119

Creativity Film Video Retail 119

Agility PR Solutions

FEBRUARY 7, 2024

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators.

Study 194

Study Social Media Trends Financial 194

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

Resources 76

Resources Creativity Publicity Local 76

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality!

B2B 291

B2B Policies Case Study Enterprise 291

PR for Anyone

MARCH 6, 2024

Patti Stueland is an adventurer, life coach, public speaker, and Founder of Pathways with Patti, an active group dedicated to helping motivate men and women in their later years to get out, explore, and celebrate their lives while stressing the message that you don’t need to slow down simply because you’re retired.

Travel 130

Travel Groups Technology Creativity 130

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52