5W PR

APRIL 28, 2022

Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. What I have found unique is the combination of their consistent strategy and spontaneous creativity. We help our clients through carefully crafted solutions. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. So, the current state of affairs is that we’re all continuing to learn and adapt AI to our professions.

Journalism 128

Journalism Public Affairs Ethics Technology 128

PRSay

APRIL 8, 2019

In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?” Owner and Creative Director, ColorThisWorld Communications. I can better craft messages and coordinate activities that affect my organization’s relationships with its publics. Paul, Minn.

Public Affairs 146

Public Affairs Healthcare Ethics Corporate 146

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. He was looking to expand on this and reach schools focused on public policy and international relations. Kevin Anselmo, Experiential Communications.

Creativity 40

Creativity Public Affairs Policies Survey 40

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Stephen Waddington

JUNE 22, 2017

FuturePRoof conversation at #PRfest about the value of public relations. The second #PRFest in Edinburgh proved to be a lively affair combining keynotes, panels and workshops. The latest phase of the project seeks out insight on the value of public relations when implemented as a strategic management discipline.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Cision

JUNE 29, 2017

His background includes expertise in criminal justice reform, sustainability, human rights and public interest law. Most recently Ben worked as an Executive Vice President at BerlinRosen Public Affairs, where he built the firm’s Philanthropy and Cultural Activism practice.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Cision

JUNE 1, 2016

How has the public affairs industry changed since you started that organization? Twenty years ago, almost every company of any real size had an in-house public affairs staff. You were in your previous role as executive director of Technology Alliance for 20 years. What role does social media play in your job?

Public Affairs 120

Public Affairs Community Strategy Energy 120

Stuart Bruce

OCTOBER 29, 2015

” – you can if you’re creative enough. John Cleese said “Creativity is not a talent. ” There are many ways that PR professionals can learn to be more creative operators. At just 35 characters, including punctuation, you could fit “For Sale: Baby’s shoes, never worn.”

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). LeeAnn Rasachak. And now to be a solo? Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

Cision

NOVEMBER 19, 2015

With over a decade of experience creating award winning content, she heads the firm’s digital practice, overseeing all facets of content creation, branding and social media for its real estate, professional services, public affairs and hospitality clients. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ).

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Maxim Behar

MAY 12, 2021

The creative projects, with which M3 Communications Group, Inc. was selected among the final five international projects , competing for the award in the Public Affairs category of the prestigious international EMEA SABRE Awards 2021. Another significant achievement is that a campaign by M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Waxing UnLyrical

DECEMBER 4, 2018

So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.). Image by ElisaRiva via Pixabay, CC0 Creative Commons. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Cision

FEBRUARY 17, 2016

Coming out of college, I was more focused on public speaking and speechwriting than general public relations. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. How did you get your start in PR?

Policies 120

Policies Internal International Public Affairs 120

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. “PR Ivan joined the six person media team at the university.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Doctor Spin

DECEMBER 4, 2023

Back on the Bandwagon: The Effect of Opinion Polls on Public Opinion. link] The Bandwagon Effect can also pose a challenge in PR, especially when managing counter-narratives or attempting to change public opinion on a well-entrenched idea. Source: Public Choice 3 Grillo, A. Public Choice, 172, 465–482. 2 Mehrabian, L.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. Public Affairs – Apprenti. We have also elevated the program at a national level, securing coverage in top-tier national publications including Forbes and Inc. – Karli.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Communications Conversations

JULY 7, 2017

And then I think about the PR/creative talent in this town (and in Chicago). Matt Furman , chief communications and public affairs officer at Best Buy (he’s also spent time at Mars and Google–not a bad resume). Note: Photo courtesy of Olgilvy PR via Creative Commons. Why should we start getting respect now?

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. We are a small firm, about 20 people in Washington, but we are always looking to be creative and not be cookie cutter. That’s how I got pulled into grassroots work.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Ethical Voices

APRIL 17, 2023

That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. She was trying to figure out what it was, but I just felt that allowing her to go forward knowing that that was not the truth wasn’t fair to the public, nor was it fair to her.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? The Benefits of a Public Relations Agency III. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. Get access to personal networks with stakeholders, influencers, and publics. Senior vs creative.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Conversations

APRIL 16, 2015

However, it can also be much worse: this “selfie mode of public relations” also contributes to the creation of a toxic environment where past and (therefore) future are absent and the “I, always-on” dominates public discourse. Deconstructing today’s framing.

Policies 40

Policies Public Affairs System Web 40

PR Conversations

APRIL 16, 2015

However, it can also be much worse: this “selfie mode of public relations” also contributes to the creation of a toxic environment where past and (therefore) future are absent and the “I, always-on” dominates public discourse. Deconstructing today’s framing.

Policies 40

Policies Public Affairs System Government 40

Stuart Bruce

JUNE 24, 2015

My bemusement and came from the realisation that so many people still don’t really have a clue about what public relations really is. Paul Holmes says that “public relations finds real stories and shares them. If it is new to you then you’ve been doing public relations wrong all along. That’s not new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Stuart Bruce

SEPTEMBER 11, 2015

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public relations, digital communications and social media including members of the CIPR and PRCA. You don’t have to support every strike to be worried by these proposals.

Twitter 60

Twitter Facebook Government Policies 60

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Does it matter that Hyundai’s footage of an astronaut receiving a love note from his daughter down below may, in fact, have involved generic public footage shot prior to the “Message to Space” event? Did they cross them?

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

AUGUST 1, 2023

Through our private cloud tenant, we ensure that all non-public information used during the drafting process is kept secure.” ( Source ) Muck Rack. In some respects, this is a step closer to the company’s public goal of making a Siri-like experience for public relations – which it publicized about 18 months ago.

Software 121

Software Pitching Ethics Privacy 121

Stephen Waddington

SEPTEMBER 18, 2020

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession. FuturePRoof was founded by Sarah Waddington in 2015. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. What are these relationships with the various strata of public life?

Hotels 64

Hotels Newspapers Journalism Ethics 64