Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. there’s no limit to how creative you can be. just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? The social platform for video-sharing was touted as the next big thing, until it wasn’t. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?"

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. I recently rediscovered my passion for writing children’s stories. This is certainly a departure from the writing I’ve become accustomed to during my career. ” But creative passion can appear out of the blue!

Community 40

Community Facebook Writing Local 40

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. In short, they matter.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. They still do the dress over @hm but in different prints- also comes in the plus range and and the mama range too all for £24.99! they do for once too. The location is ????

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. They still do the dress over @hm but in different prints- also comes in the plus range and and the mama range too all for £24.99! Thanks to @korm87 for these shots too! The location is.

Fashion 62

Fashion Instagram Travel Trends 62

MaccaPR

DECEMBER 10, 2014

Yet, few companies promote videos or run ads on YouTube.". We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device. What does ThinkSEM do for your client, Regis?

SEO 98

SEO Interviews Blogging Engineering 98

Doctor Spin

MAY 21, 2021

For inspiration, I suggest checking out famous vlogger Case Neistat’s video “Make It Count” that he made on behalf of Nike: Make a list of employees and ask them how each of them would spend 10,000 EUR from your budget if they could spend it any way they wanted with no constraints. See also How to write a PR pitch.

How To 52

How To Hotels Survey Employee 52

Bad Pitch Blog

MARCH 13, 2009

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. In this video he weighs in on why PR people should think more visually. In this video he weighs in on why PR people should think more visually. In the past four years I’ve increased my communication skills by thinking more visually.

Print 40

Print Pitching Writing Creativity 40

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 9, 2011

I wrote an article about the history of the Black Death , gave some advice about what to wear to metal festivals and posted some silly metal YouTube videos. Fairy GoogleMother, I also wish you would bring my site to the attention of the editors of Metal Hammer Magazine , and they’d contact me and ask … nay, beg me to write a column.

Google 50

Google Hotels eBook Fashion 50

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. The page held all of our tease videos and was later switched to a product page on the day of the launch. This meant videos were produced to show gradually more each week.

Case Study 28

Case Study Social Media Study Media 28

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. It starts a discussion, and it makes people much more creative to an extent. And this is really a revolution with a capital R for me.

Radio 52

Radio Hotels Course Social Media 52

Beyond PR

APRIL 27, 2016

Promote your story on your website with visual cues such as banner imagery, videos, etc. Be creative when live-tweeting from the event. By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit. Anchor your event message with visuals.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It’s a great way to exercise your writing muscles. You get even better.

Blogging 90

Blogging Facebook Twitter Writing 90

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. ” Interactive content encompasses a variety of formats like videos, calculators, quizzes, and even games. cally for an online video format.”

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? From a journalist’s perspective, there are a few pieces of information that they need in order to write a killer article about your brand.

Print 120

Print Pitching System Video 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 111

Banking Content Marketing Examples Industry 111

Critical Mention

JUNE 21, 2017

PR people create lots of content—articles, photos, and videos. However, if you write an article or take a photograph in the course of your employment, then the copyright would belong to your employer. Incorporate video with care: The online world is flooded with video content. Have you created any copyrighted works?

Video 85

Video Creativity Internal International 85

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. On TikTok, we rely more on shorter videos.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. For instance, a video can’t reach its full potential without a captivating title and appropriate tagging. Content that includes an image or video delivers more views and inspires more sharing.

Video 40

Video eBook Viral Infographics 40

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. For example, you might want to publish five tweets per day on Twitter, but only one video per month to YouTube. Determine Themes for Your Content. Assign the Work With Deadlines.

How To 52

How To Pinterest Resources Writing 52

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. So when writing your pitches, avoid including too much fluff or making them dig for the main story. For example, I worked on a campaign about running habits, which had a mental health angle.

Pitching 164

Pitching Writing Digital PR How To 164