Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Onclusive

JUNE 2, 2021

The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Using a media monitoring and PR analytics platform can be instrumental in understanding which platforms work best for your target audiences.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

MAY 4, 2023

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. The film has a lot of inspiration and elements from the popular old video game.

Film 88

Film Marketing Consumer Fashion 88

Stephen Waddington

MAY 26, 2021

Services: creativity, data and lead generation, eg. Inpulsus and Little Mesters Specialism: environment, social and governance (ESG), fintech and healthcare, eg. Video calls mean that everyone presents the same in credential and new business meetings. A print edition is also available.

Agency 161

Agency Report Print Healthcare 161

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 97

Strategy Ethics Social Media Data 97

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 82

B2B Social Media Company Marketing 82

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

JUNE 29, 2015

Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front.

Wireless 62

Wireless Retail B2C Instagram 62

PR for Anyone

APRIL 3, 2024

Her expertise wasn’t limited to just mainstream labels; Adelina’s creative touch extended to vintage clothing and T-shirts, demonstrating her versatility and flair for style. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age.

Fashion 130

Fashion Instagram Industry Meeting 130

Prohibition

JANUARY 20, 2021

It would be very difficult to find a business that doesn’t use social media in some shape or form. Simply having a social media account isn’t enough. PR agencies are trained to convey messages to the public in a creative way that sparks interest. 2) It’s a perfect way to connect with the media.

Company 62

Company Software Crisis Management Agency 62

Prohibition

JULY 5, 2019

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. Together with CEWE UK , which is one of Europe’s largest photo printing company, we launched the Life in Colour campaign. million people in our target audience across media and influencer relations.

Print 54

Print Film Instagram Creativity 54

Stephen Waddington

MAY 17, 2020

It has highlighted and widened social and economic gap in society. Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals. Media Two tales of newsprint - The news stand will be much diminished as newsprint is hit by a decline in ads and sales.

Tourism 118

Tourism Fashion Travel Retail 118

Norton's Notes

JULY 20, 2016

My manager and I form the ‘JCB Social Media team’ Between us, we run JCB’s global pages and provide support to the regions. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Home desks will be styled for video conference meetings.

Media 83

Media Crisis YouTube Television 83

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Bianchi Biz Blog

MAY 16, 2022

As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

Meeting 74

Meeting Media Engineering Journalism 74

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Progress is slow.

Government 103

Government Education Print Ethics 103

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What roles does social media play in your job? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. PR people outnumber reporters six to one. Content marketing has taken on new life and meaning.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? The social platform for video-sharing was touted as the next big thing, until it wasn’t. The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length.

Software 78

Software Case Study Technology Tools 78

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. But it's entirely devoted to how our world has changed with the advent, or as I call it, social media tsunami.

Radio 52

Radio Hotels Course Social Media 52

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. Social media has created a more informal storytelling medium for companies and influencers alike. In short, they matter.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 66

Marketing Survey Study B2B 66

Waxing UnLyrical

JUNE 15, 2016

These are just a few questions every good PR person, marketer or social media professional should ask. But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing.

Community 40

Community Facebook Writing Local 40