Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

NOVEMBER 10, 2015

The rules for pitching journalists have changed. Gone are the days of the 30-second elevator sales pitch. And that’s important—if your only interactions with journalists are to pitch them, that’s not a relationship by any stretch. Get more tips on how to pitch on social media. Today, it’s all about building relationships.

Social Media 120

Social Media Media Pitching Privacy 120

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But this is a creativity business. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. Get more media pitching knowledge from Michael Smart here. And I’m here to help with those who would like to join this PR movement. Good questions.

How To 148

How To Training Creativity Storytelling 148

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Pitch some fast blog post ideas related to their audience and their needs. Land them a speaking gig, webinar or podcast opportunity. You’re stressing about it.

Real Estate 195

Real Estate Pitching B2C Fashion 195

PRSay

APRIL 25, 2024

Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? You can pitch your ideas to podcasts and conferences. You will have to seek knowledge and experience elsewhere to accelerate and diversify your growth. For Pete’s sake, crack a few books. Build your network. Or leader of others?

Strategy 87

Strategy Brand Branding Leadership 87

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Get creative.

B2B 103

B2B Twitter Brand Branding 103

Cision

NOVEMBER 23, 2015

Today, 23 percent accept pitches via social media. At his recent Cision webinar, Ian shared three ways to engage with target journalists and media outlets to increase your chances of gaining media coverage. This social platform is great for building relationships with reporters before you need to pitch them, Ian says.

Social Media 120

Social Media Media Pitching Media Training 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. Image: TopRank Online Marketing ( Creative Commons ). Try to break out of the clutter by being bold and innovative. Want more media coverage for your brand?

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 138

Instagram Technology Resources Employee 138

Cision

SEPTEMBER 16, 2015

Click here for Brad Phillips’ free on-demand webinar! I’m big on DIY when it comes to press releases , and I’m here to tell you: you don’t have to hire a pro to write press releases, distribute them or even pitch the media. Images: yosuke muroya , Tony Fischer , muffinn ( Creative Commons ).

SEO 120

SEO Web Writing Tools 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Recently we took part in a webinar sponsored by Meltwater on Using Data to Achieve Efficiency and Accuracy in PR and Communications.

Writing 149

Writing Education Pinterest Creativity 149

Karen Freberg

NOVEMBER 3, 2021

So – that is what I pitched in my note to Stukent. It’s all about being creative and strategic – as well as knowing when to execute these approaches at the right time, right channel with the right audience to reap the biggest benefits for your personal brand. Let’s create a partnership around personal branding.

Conference 64

Conference Education Banking Brand 64

Cision

JULY 9, 2015

Improve your pitching with these 10 tips. Click here to register for Dorie Clark’s free webinar to learn how to share your best ideas! Image: Sean MacEntee , epSos.de , David Kosmos Smith ( Creative Commons ). You still don’t want to overuse those words, though. Reporters don’t like spam either. Overuse Links.

Guidelines 120

Guidelines Software Creativity Pitching 120

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Not sure what to include in your pitch to reporters?

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. How this is done really matters.

Marketing 65

Marketing Survey Study B2B 65

Cision

DECEMBER 4, 2015

Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. . View Brad Phillip’s on-demand webinar! “I Images: Horia Varlan , Valerie Everett , Sebastien Wiertz ( Creative Commons ).

Print 120

Print Interviews Pitching Conference 120

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Attend industry events – trade shows, webinars, conferences, etc. –

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths.

Company 150

Company Meeting Crisis Management Government 150

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. All aspects of the campaign used similar creative so that the message was consistent across all platforms.

Small Business 213

Small Business Fashion Groups Local 213

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA.

How To 104

How To Fashion Banking Industry 104

Cision

JULY 17, 2015

Register for Jenn Herman’s webinar today! Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips, media contacts and deadlines! Images: Alberto G. , Niuton may (Creative Commons). And it isn’t exactly compelling, either. Need to build a client’s marketing strategy on Instagram?

Groups 120

Groups Newspapers Instagram Survey 120

PR in High Definition

MAY 31, 2016

If not, you’ll need to be creative in your comms to avoid being branded a ‘me too’ company. Here are our three most important considerations when considering pan-European PR – there are many more, especially when you dive into each country’s preferences, which we will be covering in a webinar in June. Know your stage.

Banking 48

Banking Local Examples Twitter 48

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional.

Skype 60

Skype Creativity Education Construction 60

Sword and the Script

JANUARY 7, 2017

It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. Don’t miss these posts: 12 Ways to Leverage Your Existing Investment in B2B Webinars. Is your PR agency bring creative ideas to the table? Can it help humans be more human?

Marketing 111

Marketing Comparison Technology Data 111

Sword and the Script

JUNE 14, 2016

In short, it was a value-added twist on a webinar. The Most Popular Day for B2B Webinars and other Best Practices. Sure, we developed content and we wrote email marketing pitches and purchased ads. Some years ago a company I worked with planned to host a virtual conference.

Marketing 60

Marketing Conference Software B2B 60

PR in High Definition

AUGUST 30, 2016

Come October, it’s too late to pitch those Christmas stories, even though they might seem more relevant once summer has faded away. Whilst many agencies will pitch for new business in December for a January kick-off, those budgets have often been set for many months! PR campaigns – and budgets – are similar.

Mobile 48

Mobile Advertising Advertising Pitching 48

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” During the webinar, Michael answered some of the audience’s questions, but he couldn’t get to all of them.

Pitching 120

Pitching Twitter Report Analytics 120

Shift Communications

APRIL 26, 2016

Put in the time to regularly read the key vertical outlets, watch webinars, dive into industry whitepapers (and once you read it, do some digging to see if it had been covered in the news) and pick the brains of folks at your agency that have similar experience. Get to know the target buyer – the audience you’re really trying to reach.

B2B 60

B2B Enterprise Resources Retail 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward. Then watch our recent webinar. Concrete example: Seedrs campaign garners increases in social engagement and links.

Fashion 48

Fashion Pitching Tools Resources 48

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Landis PR

JULY 31, 2023

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next. Here are six of the top takeaways. You have to ask it to be succinct.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60