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Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

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Should Highway Signs be Hilarious?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? The source of the latter guidelines is mainly the Pennsylvania Department of Transportation, or PennDOT.

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Best PR Stunts, Fails and Learnings of 2023 – Part One

Landis PR

Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened. Instead, the public responded by trying to disable the robotaxis from working and transportation officials pulled Cruise’s testing license.

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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

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Podcasting 2.0 & Web 3.0 with Jennifer Navarrete on Growing Social Now

wiredPRworks

Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

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How Well Do You Know Your Customer?

5W PR

Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it’s important to find ways to be effective with a brand’s messaging and marketing strategy. Is something like this a good fit for your brand? This is just an example.