Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Templated mobile apps and other marketing mechanisms hadn’t arrived yet. There weren’t a lot of standards yet defined. Talk to Us !

Creativity 79

Creativity Technology Marketing Web 79

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Mobile World Congress LA, October 22-24, Los Angeles.

Conference 173

Conference Leadership Sports Policies 173

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. PR tips for killer media lists. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

But take note, IC (and IT) managers: it’s imperative that the technology be optimized for mobile operating systems. According to the 2018 State of the Sector on Internal Communication report, 67% of employers plan to up the usage of mobile apps in the next year. Omni-directional communications.

Internal 147

Internal International Employee Mobile 147

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

Local 133

Local Crisis Management Internal International 133

Stern + Associates

SEPTEMBER 22, 2022

In the era of mass mobility, which INSEAD’s Professor Gianpiero Petriglieri calls “nomadic professionalism,” highly skilled individuals are more apt to see themselves as independent employees who prefer workplaces where mental health is a priority. Put People First to Unlock Innovation, Creativity – and Higher Profits.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

OCTOBER 16, 2023

And, he said, “this is the hallmark of organizations that are adaptable, ‘learning organizations’ that give rise to creative performance when they’re in times of change.” This movement, where people take knowledge from one area to another area where it might be seen as something new, is called “the import-export business of ideas.”

Training 107

Training Creativity Tools Mobile 107

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Pop Culture/Creativity Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 17, 2019

Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Communicate via mobile devices. By 2035, 35 percent of the U.S. Forecasting their impact. Marketing to Alphas. Connect with video stories.

Groups 140

Groups Mobile Real Estate Skype 140

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Some people are cynical of mobile games as a fashion. I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! She has worked with mission-driven organizations throughout her career and is a thought leader providing leadership in all aspects of data-driven integrated marketing and communications.

Social Media 52

Social Media Trends B2C Media 52

Sword and the Script

MAY 8, 2018

3) Marketers see mobile spending grow. of budget on mobile and see it growing to 11.8% Comment: Mobile strikes me as a trend that isn’t any longer. Mobility is a foundational component as there is a mobile thread in nearly everything marketing does. Creativity: 19.4%. Natural leadership abilities: 17.1%.

Survey 62

Survey B2B Marketing Mobile 62

Stephen Waddington

DECEMBER 15, 2021

YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Accessibility is a significant area of investment for social networks and media platforms.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. But in recent years, data has shown its efficacy. 6 benefits of long form PR content. Business books create long-term opportunity.

Case Study 178

Case Study SEO Film Video 178

PRSay

MARCH 4, 2024

The piece became “not only one of our best-used stories on AP Mobile for a couple days, but it also reinvigorated our coverage of the Yellow Vest protests in France.” At the same time, the AP could ask its bureau chiefs in the locations where these stories had taken place to write paragraphs to pair with the images. “So

Communications 95

Communications Storytelling Community Writing 95

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Marketing turns to creative to stand out from the clutter . Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

AUGUST 17, 2015

This article will address the global falling trust in businesses and their representative CEOs, the implications of the growth of search engines as a trusted source of information and the growing importance of thought leader mobilization to compensate for the decrease in trust allotted to CEOs. Falling Trust in Business Structures.

Study 120

Study Engineering Mobile Crisis 120

Cision

AUGUST 5, 2015

Let’s say you run a company that makes a cool mobile app for human resources managers. Guest blogging gives you the opportunity to show off your thought leadership in your industry. Images: Ricky Brigante , buzzrael , jeffrey james pacres ( Creative Commons ). One of my favorite content marketing strategies is guest blogging.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Sword and the Script

MARCH 10, 2019

1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and.

Survey 103

Survey Media Relations Corporate Communications 103

Barokas

AUGUST 22, 2019

It’s how the environment fosters and promotes growth, creativity and new ideas. A few examples of how we’re doing this with current clients includes: Mobile startup company, Ibotta, recently secured funding at $1 billion valuation , reaching what people call “Unicorn” status.

Customer Service 84

Customer Service Company Strategy Communications 84

Communications Conversations

NOVEMBER 10, 2021

Saves you time and you’ll be able to test creative well this way. Remember, a fair amount of people will see this on a mobile device–they may not be able to read it well with all that mouse type on your ad! Instead, focus on including your brilliant thought leadership or insights right in the post copy.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

NOVEMBER 19, 2016

And that’s the theme for this week’s vetted roundup of Unscripted Marketing links [UML] – the CMO and the challenges, the creativity and a key to success. 1) The Creative CMO goes Back to the Future. Traditionally, science has been a weak spot for marketing, while creativity has been the strength. And try to be more creative.

Marketing 60

Marketing B2B Creativity Analytics 60

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. Former President, Omnicom PR.

Energy 52

Energy Groups Internal International 52

Barokas

DECEMBER 8, 2017

Using the survey data, we were able to position Vertafore as a thought leader on the next generation of professionals, securing coverage in publications like Carrier Management , Insurance Thought Leadership , Property Casualty 360 and Benefits Pro. Explore your options, utilize surveys and be creative.

Data 60

Data Insurance Insurance Survey 60

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 11, 2018

Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO. Looking for an agency partner that can both bring creative ideas. and execute them? Give our services a try.

Marketing 72

Marketing B2B Pitching Advertising 72

Waxing UnLyrical

JULY 15, 2015

There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. Trust has always been a core leadership skill because people only follow those they trust. This skill has always been a leadership prerequisite.

Communications 40

Communications Leadership Mobile Policies 40

Landis PR

JUNE 21, 2022

You can have an amazing booth and the most creative CES event invitation, but that won’t mean anything if the invite doesn’t get to the right people to drive them to your event or booth. Shows engagement, mobilization and enthusiasm on the topic. Setting up CES Venu. Photo courtesy of CTA. Assess and update your outreach list.

Company 52

Company Technology Hotels Meeting 52

Cision

JUNE 22, 2015

Instagram began as a mobile-only, iOS-exclusive app in 2010, seven months after the image-sharing app Pinterest launched. ComScore did a study of mobile apps by age group and found that the highest concentration of mobile users was in the 18- to 24-year-old demographic, who spend nearly 10 percent of their time on the app.

Instagram 120

Instagram Fashion Sports Pinterest 120

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. Mobile Marketing Made Easy. 29) John Dennis. Smart Time Online. 41) Greg Hickman. 42) Andrew Youderian. eCommerce Fuel.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. Mobile broadband services such as WAP, 3G and 4G followed. Content is accessed on personal computers, mobile, tablet and home assistant devices. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

PR 20/20

JUNE 9, 2020

Next, with a firm grasp on current performance, the team developed a Creative Brief. Between the Creative Brief and the new sitemap, the team was 100% aligned on how to tell our new story. We had the full leadership team review and test the website and flag any issues in a shared Google Drive document. Content and Optimization.

Web 60

Web Internal International Storytelling 60

Sword and the Script

JUNE 26, 2018

Faster mobile data speeds have simplified this process and certainly contributed to the proliferation of podcasts. As the title suggests, this podcast covers all things related to B2B growth – sales, marketing, alignment, tech, leadership. Can your PR firm bring big creative ideas and execute on them? 5) B2B Growth Show .

Marketing 88

Marketing B2B Interviews Content Marketing 88

Shift Communications

APRIL 1, 2016

SHIFT CEO Todd Defren said, “HAROLD represents the ideal future of the public relations workforce, a blend of artificial intelligence with human insight and creativity. If we are smart, positive, and creative, we can use our new AI tools to make the world of public relations far better. 2014: ZIPR Mobile PR Spokesperson App.

Employee 60

Employee Data-Driven PR Communications Software 60

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. The platforms where people hang out are more fragmented and the creative competition is steep. Increasingly, people are doing it on their mobile devices. That experience also sparked an interest in marketing.

B2B 82

B2B Social Media Company Marketing 82