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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

I’m specifically focusing on data-led media pitches – partly because that’s where my experience lies, but also because I feel there’s a lack of specific guidance on how to create these types of media pitches. Our core media target was travel publications. This means we have a clearer idea of how many media pitches we will write.

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How to Strengthen Returns from Micro-Influencers

Cision

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. For example, if you’re a travel company that focuses on affordability, you might run a campaign on your website for your low-cost Hawaiian getaway option.

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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever. I’ve been married for 40 years to a fun-loving and creative woman who appreciates cars and, apparently, me. I also enjoy travel writing. Talk about a dream job!

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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

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What to Pitch the Media in May

PR for Anyone

Get creative with it. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. Have some fun.

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Behind the Headlines With Nathan Friedman

Cision

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume.

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Behind the Headlines With Lauren Kaufman

Cision

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. I have learned how to multitask. What drew you to the PR industry?

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