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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever. I’ve been married for 40 years to a fun-loving and creative woman who appreciates cars and, apparently, me. I also enjoy travel writing. Talk about a dream job!

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The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity. – Karli.

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Interview with Influencers @laurenmagenta and @feedmedearly

5W PR

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. Every day is different and exciting.

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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. I even asked a creative I admire to partner with me. How have you tackled new creative projects? What is the hardest part about writing a book?”. I’d love to hear from you!

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

Read below for the entire interview with Jen: . Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. lens to planning for our clients. And he did beautifully. Take time to think.

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