Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

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ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. The post How To Nail A PR Dream Job appeared first on Crenshaw Communications. Consider a PR agency.

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How To Nonprofit Interviews Privacy 189

Onclusive

JUNE 7, 2017

This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories. Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist.

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ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! .

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Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Here is a link to the audio on Spotify , and you can watch the interview on Fusion PR’s YouTube channel.

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Landis PR

NOVEMBER 14, 2022

Comms consultants today must be more creative than ever before when creating the best communications plans for 2023. In interviews and support materials, it’s okay to recognize direct and indirect competitors. The post How to Build Successful Communications Plans for 2023 appeared first on Landis PR.

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Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

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PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Leadership. Collaboration.

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How To Leadership Interviews Google 185

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. ” What is the most creative residential real estate story the Washington Post has run? celebrity buyers/sellers, etc.,

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The Stalwart Blog

DECEMBER 25, 2019

We talked to all sorts of entrepreneurs and experts in and around the crisis management and when I’m hoping to get out of today is the talk about how to prepare even at the early stages of concept and I couldn’t think of a better guy to do this with my friend Kevin Popovi?, The Idea Guy® as it says right here in the logo.

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Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. This can then be promoted on digital channels to circulate more mentions of your brand online.

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Digital PR Strategy How To Marketing 62

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Q: What’s your day-to-day like as the Founder & CEO of [L]earned media?

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Interviews Media Content Marketing Facebook 79

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Interviews. The post How to Create a Content Contributor Guide appeared first on Cision. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Guidelines for Submitting.

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How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

APRIL 14, 2017

The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. Use disciplined messaging.

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How To Case Study Meeting Examples 136

PR for Anyone

SEPTEMBER 16, 2022

But get creative. There’s also a bonus video in there about how to nail the interview when you get it. There’s also a bonus video in there about how to nail the interview when you get it. How to speak from your power. How to get your message across. So that is this week’s PR tip.

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Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. We want to hear from you!

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Cision

SEPTEMBER 23, 2015

Here’s how to be a winner. Be available for interviews or more in-depth follow up. Bill Roehl , Beth Ferrari ( Creative Commons ). When it comes to getting the attention of the media for your company, there’s absolutely nothing wrong with tooting your own horn. Start by Identifying the Right Awards. Images: Brad K.,

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How To Small Business Community Interviews 120

Cision

DECEMBER 16, 2015

Maybe you want help getting interviews as an industry expert, or getting the attention of particular journalists. Now that you’ve interviewed all of them, choose the PR consultant that seems best aligned with your public relations needs, and whom you like. Images: Flazingo Photos , Karen Eliot (Creative Commons).

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ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Yet after the first and second waves of coverage, the challenge is how to continue the momentum. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews. Because, like the best collaborations, this one united two very different organizations with a common goal.

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ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. Without creative thinking, it would have never happened. . We get very crafty.

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Barokas

APRIL 16, 2019

In interviews, Hoffman explains that while this approach comes with some downsides – high capital burn, hiring issues and possible dilution of company culture – he believes it is the only way for startups to stay competitive in software development today. Align your teams : Morale and messaging can suffer when companies grow quickly.

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Shift Communications

AUGUST 31, 2016

Get creative. Working with a smaller PR budget doesn’t mean you can’t still get creative. We pride ourselves in being a creative firm so don’t forget about that because your client can’t execute the craziest PR stunts. Whatever the goal is, make sure you are both on the same page before developing a campaign for success.

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PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

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OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . The post How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine appeared first on The TypeBar. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

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Prohibition

JUNE 8, 2023

An external microphone will improve audio quality in amateur videos, ensuring your viewers can hear you clearly and are especially helpful if a lot of the content you share on social media features interviews and ‘pieces to camera’. Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser).

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Video Social Media Instagram Media 62

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about? Want more blogs like this?

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Healthcare How To Pitching Product Launch 52

Shift Communications

MARCH 20, 2015

Building connections is also about taking the initiative and getting creative. Here, I wanted to share a few outside-the-box approaches to networking that may not have crossed your mind and how to get the most out of them. Informational interviews. Coffee dates. Dates aren’t only reserved for that special someone in your life.

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Creativity LinkedIn Meeting Interviews 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. It pays to stay knowledgeable on where your “go to” journalists are working. Feedback on pitches.

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Konnect Agency

NOVEMBER 26, 2019

Publications are getting increasingly more creative with the way in which they print or post paid media. The individual should have a strong social media and media following, as your public relations agency will want to use this individual for media interviews – print, online and broadcast. Lauren (Frances).

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How To Print Agency Social Media 80

Bianchi Biz Blog

NOVEMBER 20, 2023

Also, since I regularly invite auto, energy, and environmental leaders to share their perspectives in Green Car Journal and on GreenCarJournal.com, know that it’s better to pitch a Perspective or Voices piece authored by an executive you represent rather than ask if I’d like to do an interview. Any pet peeves with PR people?

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Journalism Automotive Interviews Writing 114

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches. Download the free guide, www.3stepstoprsuccess.com

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wiredPRworks

APRIL 6, 2022

Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. The post How to Perfect Audio: Social, Live and Virtual with Ted Gregorek appeared first on wiredPRworks. About Barbara Rozgonyi.

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How To Engineering System Insurance 52

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live. This channel is great for fun, upbeat and visually engaging video footage.

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Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

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B2B Creativity Film Trade Shows 64

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

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B2B Blogging How To Media 60

Shift Communications

MAY 21, 2018

There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. How to Work with your PR Team to Make the Most of News. Work with PR to understand the news value and how to position it or build a bigger story for maximum impact. The news cycle is faster. Sarah Babbitt .

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How To Pitching Report Interviews 68

Shift Communications

MARCH 3, 2016

SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. SHIFT: After 27 years, how do you (and your team) recharge the creative process and come back even stronger year-over-year? . Julie Frey. Account Manager. Sara Lasseter. Senior Account Executive.

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