ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. But the best campaigns are fueled by creativity, yet informed by research. Fuzzy goals.

How To 257

How To Interviews Measurement Storytelling 257

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Planning a successful event requires careful consideration and strategic execution.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Consider the calendar when planning an announcement or new product launch to avoid conflicts or times when editorial or broadcast staffs are reduced.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 109

Video Marketing SEO Social Media 109

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. For example, if your audience comprises college students, use a persona that speaks directly to them. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Research Your Audience.

Creativity 108

Creativity Data Measurement Product Launch 108

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. It’s the perfect example of how different mediums converge.

Instagram 159

Instagram Reddit Transportation Creativity 159

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

What makes a winning public relations program? Here are three great examples of partnerships that every PR team should consider if they’re interested in opportunities that will raise the bar and produce results. A new product launch can have a predictable trajectory. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release.

Skype 136

Skype Conference Agency Product Launch 136

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Solo PR Pro

MARCH 12, 2019

Mastermind groups are a good example. Rather than giving you a linear list of words, words, words, a mindmap lets you see the project as a picture and make good use of the creative side of your brain. Here is an example. The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product.

Product Launch 52

Product Launch Tools Groups Creativity 52

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement.

Meeting 136

Meeting Software Product Launch Agency 136

Landis PR

FEBRUARY 21, 2023

” Andie Davis Challenge yourself to get creative and out of your comfort zone “Whenever I travel, my favorite activity is trying local cuisines. When you travel, food can also dare you to be more adventurous – take frog legs or escargot from Paris, for example. It can be a great learning experience!”

Travel 52

Travel Hotels Product Launch Local 52

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. But, in reality, we understand that a company’s news cycle ebbs and flows.

Media Relations 107

Media Relations How To Media Pitching 107

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. As well as pairing with famous celebrities/public figures to #GucciChime for gender equality, they use TikTok to show their exclusive fashion shows, collections, and events.

Brand 71

Brand Branding Marketing Fashion 71

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Critical Mention

OCTOBER 21, 2018

An example is misspellings, which are key to monitor so you don’t miss mentions even if they’re spelled incorrectly. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

AUGUST 23, 2016

We work with them to look at the typical customer journey for a client’s industry, and develop creative strategies to ensure our clients are getting in front of their customers and potential customers with the right message on the right platform. Here’s where we define what success looks like from a qualitative and quantitative basis.

Company 60

Company Analysis Healthcare Product Launch 60

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? The Benefits of a Public Relations Agency III. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. A few examples would include: Get access to high-level competency you won’t (or can’t) hire.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. The content is creative, interesting, serves a purpose and captures their followers’ attention. Here are some examples of how influencer marketing was leveraged by some leading brands: 1.

Marketing 40

Marketing Viral Fashion Product Launch 40

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, those messages are more real in their mind than whatever the product actually does. Brand Development for a New Brand.

Brand 109

Brand Branding Publicity Consumer 109

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 10, 2021

Benefits of a framework for managing risk & examples | Jump to text. It comes down to product launches. So before the dashboard, it was a little hard for us to kind of understand where that convergence happens between, what is the media interested in over time, and what’s the public interested over time?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. However, remember that AI should not replace human-written content and creativity. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Additionally, an organization may be seeking advocacy of a position or cause, like this current campaign aimed at increasing public education and awareness of mental health issues.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. Get creative to stand out. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Konnect Agency

FEBRUARY 26, 2021

An example of storytelling is earned media – which is ultimately third-party validation – highlighting your brand story, what makes your product so incredible and how it plays into innovation. Examples of owned content are the images and content that you publish on your social channels. Assemble Your Fans.

Brand 52

Brand Branding Marketing Storytelling 52

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Every good plan will be chock-full of tactics.

B2B 60

B2B Interviews Strategy Product Launch 60

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180

Film Small Business Pitching Comparison 180