ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Refresh with formal creative sessions.

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How To Social Media Product Launch Construction 259

PR for Anyone

MARCH 24, 2020

If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Look at magazine covers for great hook examples. Those are all topics that interest local media.

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ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

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Film Small Business Pitching Comparison 180

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. Costco is the perfect example of a company that is obsessed with crafting a great culture.

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ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. It’s the perfect example of how different mediums converge.

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ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Consider the calendar when planning an announcement or new product launch to avoid conflicts or times when editorial or broadcast staffs are reduced.

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Media Relations Media Pitching Data-Driven PR 157

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. For example, if your audience comprises college students, use a persona that speaks directly to them. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Research Your Audience.

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Creativity Data Measurement Product Launch 111

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. [link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024?

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Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. Embrace, don’t ignore, creative content.

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B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Here are three great examples of partnerships that every PR team should consider if they’re interested in opportunities that will raise the bar and produce results. A new product launch can have a predictable trajectory. An expert spokesperson.

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How To Wireless Retail B2C 120

Prohibition

AUGUST 16, 2021

Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product. Thinking outside of the box and being creative with your video content will ensure it stands out when people are scrolling through the feed.

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Landis PR

FEBRUARY 21, 2023

” Andie Davis Challenge yourself to get creative and out of your comfort zone “Whenever I travel, my favorite activity is trying local cuisines. When you travel, food can also dare you to be more adventurous – take frog legs or escargot from Paris, for example. It can be a great learning experience!”

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Travel Hotels Product Launch Local 52

Cision

MARCH 30, 2016

According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. The below UPS video, for example, that Steve shared is worthy of being longer because there is a story to tell. Think tutorials, campaign kickoffs and product launches. Get to the point.

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Instagram Video Brand Branding 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. There are many more creative approaches to achieving a positive image. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

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Video Marketing SEO Social Media 109

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. But, in reality, we understand that a company’s news cycle ebbs and flows.

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Media Relations How To Media Pitching 107

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. Boosting content on all social platforms makes for an easier, more creative experience.

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ImPRessions - Crenshaw Communications

APRIL 18, 2017

Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Announce all news with a press release.

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OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

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Healthcare How To Pitching Product Launch 52

Solo PR Pro

MARCH 12, 2019

Mastermind groups are a good example. Rather than giving you a linear list of words, words, words, a mindmap lets you see the project as a picture and make good use of the creative side of your brain. Here is an example. The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product.

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ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. In addition to simple things like dressing up for Halloween (we are into that, as you can see here) try some truly creative ideas catering specifically to your crew.

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Meeting Software Product Launch Agency 136

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.

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Brand Branding Marketing Fashion 71

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Product launch. Crisis management.

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Ethical Voices

SEPTEMBER 18, 2023

For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. We all know the campaigns where it’s like everyone thought it was a great campaign, but did we show it to people who were not the creatives? PR is involved. Did legal see it?”

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PR 20/20

OCTOBER 4, 2018

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing.

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Video Trends Strategy Marketing 78

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

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Education Creativity Pinterest Facebook 64

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . For example, let’s say a Youtuber with 100,000 subscribers wants $1000 for a 30 second read in the middle of a video. Step 10: Leave Room For Creativity.

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ImPRessions - Crenshaw Communications

MARCH 28, 2017

However, like those freight company signs that warn “contents may shift,” measures for success may change as a team gets to know a product and category. Our client Wearsafe, a manufacturer of a wearable “panic button,” for example, saw its core audience as female college students and their parents.

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ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. Get creative to stand out. Bring the news. It’s not enough to simply sponsor, exhibit, or speak at a conference these days.

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Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

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Marketing Content Marketing Data Social Media 189

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT does a fair job of describing both sides of the argument and adding a specific example.

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Interviews Publicity Technology Social Media 99

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. A few examples would include: Get access to high-level competency you won’t (or can’t) hire. Get access to creative, out-of-the-box thinking. Senior vs creative. Single PR project. High staff turnover.

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Agency Publicity Public Affairs Crisis Communications 52

Critical Mention

OCTOBER 21, 2018

An example is misspellings, which are key to monitor so you don’t miss mentions even if they’re spelled incorrectly. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. SCHEDULE A DEMO.

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Crisis Crisis Communications Case Study Social Media 80

Konnect Agency

NOVEMBER 7, 2019

Influencer Events: Hosting an event or “activation” and invite influencers to attend and promote your product. For example, you might offer a 30-minute workout class with your protein bar brand available for the influencers. Pros: These fun events can gain tons of social media traction! Eliminate Heavy Weightlifting.

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Instagram Social Media Software Analytics 60

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This can include sharing exclusive discount codes or highlighting their product recommendations.

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ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces.

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