A definitive guide to writing a product launch press release, with benefits and examples
Agility PR Solutions
MAY 2, 2023
The process will determine your product’s success in the market, which is why you’ll need a great product launch press release.
Public Relations Review
PR for Anyone
MARCH 24, 2020
Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Look at magazine covers for great hook examples. New” is the key word.
Publicity 
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How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .
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Product Launch Lessons from Taylor Swift
Shift Communications
DECEMBER 18, 2015
This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.
Market Priming: Setting Conditions for a Product Launch
Sword and the Script
AUGUST 4, 2015
With a new product in development, it’s surely aimed at solving customer pain-points. It’s not giving away trade secrets, or tip your hand to the completion, to describe what these pain-points are in public form. Every existing product, or class of products, has weaknesses. For example: wide but absent depth.
Developing your content strategy to become a trusted expert
Onclusive
AUGUST 10, 2021
A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Another excellent example is Sophos, who consistently provides information on current hacking issues and some of their peers being the targets of cyberattacks.
Strategy 418
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Press Release Example: What to Include in Your Next Press Release
PR Fuel
MAY 6, 2021
An effective press release will give you the attention of the general public through its media coverage. Continue reading to learn what you need to include in your next press release with this press release example. Since then, press releases have become commonplace in public relations. Press Release Example for PR Success.
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch
5W PR
FEBRUARY 22, 2023
If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy?
Strategy 88
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How PR Influences Lifestyle Trends
5W PR
MARCH 21, 2024
Public relations has a subtle but powerful hand in dictating people’s lifestyle trends and choices. It’s about spinning a tale around a brand, product, or even a simple idea. Let’s take a brand that sells sustainable clothing as an example. It also extends to shaping public perception.
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Get NewsWhip insights straight to your Microsoft Teams channels
NewsWhip
OCTOBER 3, 2023
Our integration with Microsoft Teams is now live, allowing NewsWhip users to send alerts directly to both public and private channels within Teams. For example, let’s say there’s a product launch and your CMO wants to measure impactful earned media wins.
7 Occasions When PR And Marketing Must Work Together
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. Corporations raced to tell their publics what they were prepared to do to support them.
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Lessons Learned From Planning These Buzz-Worthy Events
Konnect Agency
APRIL 24, 2024
Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Planning a successful event requires careful consideration and strategic execution.
Creating B2B Influencer Marketing Campaigns
5W PR
NOVEMBER 13, 2022
There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.
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Media Alert Or Press Release? PR Tips
ImPRessions - Crenshaw Communications
MARCH 18, 2022
In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?
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5 Tips For A Successful Media Strategy
ImPRessions - Crenshaw Communications
MAY 28, 2020
For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.
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How To Make A Killer Content Calendar
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
In PR , a content calendar is a key part of any public relations plan. For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website.
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With Shoppers Spending More on Beauty Products, Here Are 3 PR Strategies to Take Your Brand to the Next Level
5W PR
FEBRUARY 26, 2024
For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. This can be achieved in a multitude of ways.
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Press Release Newswire Services – Worth The Cost?
ImPRessions - Crenshaw Communications
FEBRUARY 4, 2021
Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. You can also choose to have your press release sent to regional, national, or international media. The comprehensive reports can be helpful.
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Want To Work In Tech PR? Here Are 5 Questions
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Public relations is an intensely competitive industry. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. How would you support a product launch for [insert client]?
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Should You Consider Celebrity Endorsements for Your Brand
5W PR
OCTOBER 19, 2023
Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. For example, micro-influencers are individuals with smaller but highly engaged followings on social media. It’s an effective way to generate buzz and capture media attention.
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78 8 Common PR Mistakes And How To Avoid Them
ImPRessions - Crenshaw Communications
MAY 1, 2019
There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. It may also play a part in measuring a program’s success or impact, as in the example above.
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8 ways PR pros can develop strong relationships with freelance journalists
Remote PR Jobs
SEPTEMBER 25, 2023
A freelancer is an invaluable addition to your address book, because they are flexible, often pitching different publications, constantly developing their networks and available to take on all kinds of projects they might not have been able to as a staffer. It’s worth it, though. Most of the time they’re funny, sometimes a bit annoying).
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PR Lessons From Twitter
ImPRessions - Crenshaw Communications
APRIL 9, 2019
It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. On the other end of the spectrum, there’s also the example noted here — a completely unacceptable attempt by an executive to spike an already published story.
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5 Ways PR Can Maximize Thought Leadership
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Collaborate on ideas for written pieces.
Leadership 149
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What Does PR Stand For?
PR Fuel
SEPTEMBER 16, 2020
PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. What Does PR Stand For? Media Relations.
How PR Can Elevate Your Video Marketing Campaigns
Burrelles Fresh Ideas
SEPTEMBER 19, 2023
Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.
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110 Media Relations Dos And Don’ts For Holiday PR
ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
Having said that, the tie doesn’t need to be literal; for example, Halloween might be an excellent time for a cybersecurity pitch, or even a “scary” near-death business story about an entrepreneur. Do consider the meaning of holidays.
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What Are the Types of Press Releases?
PR Fuel
AUGUST 27, 2020
The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? A successful public relations campaign often begins with a press release. A good example of this might be a new telemedicine option for healthcare providers in 2020.
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B2B PR Tips For Embargo Pitching In A Crazy News Cycle
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
For example, news around Apple launching a new iPhone or Tesla bringing on a new CEO will typically drive widespread coverage across all types of media. . News announcements like product launches, partnerships, and new data all make for interesting embargo topics. Why PRs should consider embargos.
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5 Steps to Take Your Editorial Calendar to the Next Level
Contently - Strategy
APRIL 28, 2022
For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Then, all they have to do is review and approve the draft before publication. Use the calendar to manage C-suite expectations.
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Voice as the Next Tool
5W PR
JANUARY 26, 2021
As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Having different examples, especially depicting personality traits and brand vocabulary, would be extremely valuable. Be sure that the tone matches the message and hopes for a reaction. Document Everything.
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3 Best Practices For Using Data In B2B PR
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Our client Uberall is a good example. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Media love data.
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid
B2B PR Sense
JANUARY 5, 2018
Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.
The Anatomy of a Press Release: Types, Templates, and Examples
Buzzstream
FEBRUARY 9, 2024
However, not all product or brand releases warrant a press release. If you are launching a new brand or product, tailor your press release to resonate with journalists at industry trade publications, so always tie it back to what they find valuable and relevant. But how do you know if your news is …newsworthy?
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62 Writing The Killer PR Plan
ImPRessions - Crenshaw Communications
FEBRUARY 17, 2017
When a public relations firm signs a new account, excitement is in the air. These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Take a little time to celebrate, then let the real work begin.
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Writing a Press Release in 2021: A Complete Guide for Beginners
PR Fuel
JANUARY 15, 2021
It can discuss a product launch or a business merger. For example, if your company has launched a new product this is where you will discuss the launch. You want to discuss the name of the product and what it offers. You can use this section to discuss the benefits of the product.
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How To Add “Borrowed Interest” To Your PR Campaign
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
What makes a winning public relations program? Here are three great examples of partnerships that every PR team should consider if they’re interested in opportunities that will raise the bar and produce results. A new product launch can have a predictable trajectory. An expert spokesperson.
How To 120
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Avoid These 7 PR “Surprises”
ImPRessions - Crenshaw Communications
JUNE 13, 2017
Great for parties and gifts, but not so great for public relations. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Like many client service businesses, ours works best when it’s predictable and reliable. Somehow, it never happens in reverse.)
Media Training 249
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Shooting Down Misconceptions About B2B PR
ImPRessions - Crenshaw Communications
APRIL 21, 2016
Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would.
B2B 120
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6 Ways To Generate PR When You Have No News
ImPRessions - Crenshaw Communications
SEPTEMBER 11, 2018
But after the initial executive moves, product launch, or funding announcement, then what? 6 ways to build publicity when it’s quiet. One way to be in the public (or industry) conversation is to start it — with relevant content. How does a PR team keep the momentum going if things get quiet? Be an expert.
B2B 147
147 Smart PR: 6 Stories NOT To Pitch Media
ImPRessions - Crenshaw Communications
JULY 10, 2017
In public relations , it’s not always obvious what is and isn’t a story. Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Be the PR person media love to hear from.
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170 How To Write A Rock-Solid PR Plan
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
Supporting a product launch? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The practice of public relations is about telling stories, and all good stories have compelling themes. Write a rock-solid PR plan. Define your objectives.
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Break These PR “Rules of Engagement”
ImPRessions - Crenshaw Communications
APRIL 18, 2017
Want your public relations to rule? It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Then be prepared to break some rules. Announce all news with a press release.
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