Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. The souvenir booklet - a 40-page document with a “Which Came First?” Just one year ago, our firm helped client Kemps Dairy celebrate its 100 th anniversary. What ensued was the creation of a 53-foot-long Mobile Mooseum.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. So, is that enough ROI for an experiential campaign to satisfy your CMO?

Marketing 76

Marketing Consumer Measurement Viral 76

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Be flexible and creative.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

MAY 19, 2022

Or it can come from internal data. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Check out how Neomam tests all of its content as part of its creative process.

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Like any plan, it needs to evolve.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111