Sword and the Script

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. The sense of greater appreciation is definitely a thing. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations.

Survey 141

Survey Marketing Groups Measurement 141

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Definitely a good follow for those looking for TV insights especially given the rise of CTV. A longtime writer and editor for Adweek, David currently leads coverage of advertising creativity and innovation and hosts Adweek’s weekly podcast, “Yeah, That’s Probably an Ad.” Kelsey Sutton | @kelseymsutton.

Twitter 177

Twitter Advertising Advertising Report 177

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Write clear, crackling prose with emphasis on the main point and any key takeaways. Never be late, because the opportunity is already gone.

Guidelines 88

Guidelines Creativity Report Writing 88

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential. Confident public speaking.

Creativity 120

Creativity Course Meeting Technology 120

Doctor Spin

FEBRUARY 15, 2024

Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e Outside the box” = Used to refer to creative thinking, but has become a cliché.

Communications 52

Communications eBook System Corporate 52

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? The definition of link “quality” is that it’s on a page that provides Helpful Content. Prominent, high-DA/DR publications have been penalized with lower rankings, while low-DA/DR sites rank well. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. in order to make early morning workouts and then 8 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. To improve writing. Learn what not to write. One in every 100” – so there’s definitely a lot left to learn. To heighten creativity. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. 10 years later, the answer is a definitive yes!

Fashion 227

Fashion Travel Interviews Instagram 227

Contently - Strategy

MAY 4, 2023

By definition, an SME has expertise in the form of knowledge, experience, or a set of skills. Strategies for Working With the Solo Artist Does your solo artist like to present but not write? Does the solo artist write in non-content-friendly formats (like through emails or over Slack)?

Strategy 126

Strategy Employee Writing Industry 126

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Ishmael's Corner

NOVEMBER 11, 2014

Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. ” This has been Bloomberg Businessweek’s mission going back to 2011 when creative director Richard Turley relaunched the publication. .

Storytelling 136

Storytelling Sports Software Mobile 136

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. There’s no one-size-fits-all definition of success, so set goals backed by data.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

5W PR

JANUARY 1, 2019

They are fighting for a spot in the limelight because media exposure is a great way to introduce your product or service to the public. Pitching is an art form that requires hard work, attention to detail and creativity. Understand what the journalist writes about. Go in depth into his or her recent stories.

Pitching 60

Pitching Sports Writing Examples 60

Critical Mention

AUGUST 8, 2018

For controlling messaging, it goes back to marketers not understanding basic marketing concepts like the promotional mix: ads, publicity, websites, social media and personal selling. How did you manage the fine line between writing for CEOs and the general marketing population? Lonny: That’s a really good question.

Marketing 61

Marketing Creativity Groups Media Relations 61

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 109

Blogging Survey B2B Analysis 109

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. When you’re 19 and you have to get up a 7 a.m.

Meeting 100

Meeting Journalism Interviews Employee 100

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. maybe not do all the heavy reading but definitely willing to hunker in and keep learning. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media.

Reputation 177

Reputation Measurement Exercises Pitching 177

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 46

Publicity Storytelling Study Journalism 46

Landis PR

JUNE 27, 2022

I was a liberal arts major who could write and speak French – and that was about it.) I had no idea it would be so varied, creative and intellectually engaging – which is exactly what I had hoped for! What is one thing you wish you would have known about a career in PR prior to entering the field?

Healthcare 52

Healthcare Exercises Pitching Sports 52

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. However, in PR, there are also many myths (alternative facts?)

Advertising 147

Advertising Advertising Pitching B2B 147

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Addressing them in a timely manner is a critical function of public relations. The rumors have already disseminated.

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

SEPTEMBER 8, 2011

I’ve yet to come across Constance Hope in any public relations textbook – perhaps not surprising as women are largely missing from the history. Well she authored a book called: Publicity is Broccoli (published in 1941) a title which has to be worth a bit of our attention – and that’s the point about Constance.

Publicity 40

Publicity Wikipedia Fashion Writing 40

Sword and the Script

MAY 11, 2019

The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact. Why Content Marketing and Public Relations Need Each Other. In reading through it, I had several points worth making here.

Study 144

Study Media Relations Media Measurement 144

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 40

Publicity Storytelling Study Journalism 40

Critical Mention

DECEMBER 6, 2019

There are endless ways to get creative and interact with your specified audience. One of the few constants in marketing and communication strategies that’ll definitely carry on into 2020 is media monitoring for earned media coverage. A good way to start is by identifying your audience and their current online interactions.

Strategy 83

Strategy Communications Marketing Social Media 83

Solo PR Pro

MAY 27, 2022

But we definitely recommend taking these foundational steps first because they’ll add a lot of clarity, and you’ll find you can eliminate things. Map the path to your core element: On a blank piece of paper, write down the number one thing you’re consistently working toward — your core element.

How To 68

How To Meeting Exercises Energy 68

Barokas

JULY 26, 2018

Today marks my 19-year anniversary at Barokas Public Relations. 19 years sounds like a long time as it’s definitely not the norm in terms of tenure anymore. The post 19 Years and Counting appeared first on Barokas Public Relations. I almost can’t believe it. 19th birthday image credit: [link].

Construction 113

Construction Pitching Agency Crisis 113

Mindful Marketing

OCTOBER 9, 2022

It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. By placing the actors in public a week or so before the premiere, the producers were able to build exceptional interest, and excited movie-goers only had to wait until the following weekend to see it in theaters.

Consumer 80

Consumer Marketing Television Viral 80

Shift Communications

MARCH 28, 2018

One of the hardest parts of blogging is answering the question: “What should I write about?”. The deal was that we would collaborate to come up with a topic, I would write the words and give them credit for their help and input. Creative Consultant, NATIONAL. Here it goes! And I, for one, am here for it. Mel Hennigar.

Marketing 68

Marketing Sports Blogging Writing 68