ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

You can gain buy-in from decision-makers and ensure quick course corrections for any mistakes by building checkpoints and milestones into the plan. Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. Build in checkpoints.

Writing 130

Writing Comparison Product Launch Leadership 130

Maxim Behar

MARCH 10, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar writes about the art of being a leader and what are the main qualities he should have in the current times. Because the trend of letters may pass away or others may come, but success should remain. Source: [link]

Trends 52

Trends Policies Writing Creativity 52

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. 2) Don’t just track the placements, measure which articles are trending on social media. in Japanese) can put you in the position to anticipate your competitor’s next move quickly enough to capture and redirect.

Media 397

Media Pinterest Measurement Trends 397

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Maybe you need a cybersecurity tutorial or an update on adtech trends. Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. Unless it’s behind a pay wall, of course.

Trends 111

Trends Crisis Corporate Leadership 111

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely.

Communications 192

Communications Sports Journalism Fashion 192

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

5W PR

JUNE 7, 2023

Additionally, it’s important to research the company’s clients, competitors, and industry trends. This may include writing, communication, organization, and time management skills. New interns can practice these skills by taking online courses or participating in workshops that focus on improving these skills.

How To 88

How To Internal International Trends 88

5W PR

NOVEMBER 28, 2023

Write a well-crafted summary highlighting the professional journey, skills, and aspirations. Publish articles or share posts about industry trends, challenges, and solutions. Professional development LinkedIn Learning is a treasure trove of courses and tutorials on a wide range of subjects. Dress appropriately for the industry.

LinkedIn 88

LinkedIn How To Course Ethics 88

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain. 2) Streamlined permissions.

Trends 58

Trends Big Data Creativity Data 58

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. Can you tell us what types of stories, trends or issues are on your radar now? The cars demonstrated an ability to autonomously follow a cone course with the aid of sensors embedded in the pavement. Mostly, though, I’m writing. There’s a difference.

Journalism 114

Journalism Automotive Interviews Writing 114

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Of course, some marketers never stopped asking these questions. So here is my big prediction for next year. What drives conversion? -

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

MAY 31, 2023

This allows individuals to get a sense of its trends, challenges, and opportunities. That includes strong communication, writing, and interpersonal skills. To develop these skills, people can take courses in public relations, communications, marketing, or business.

Publicity 88

Publicity How To Social Media Trends 88

NewsWhip

NOVEMBER 3, 2022

Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online. NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else.

Reddit 158

Reddit Viral Analytics Social Media 158

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “In addition, instructors who can teach specialty courses are in high demand.

Education 107

Education Course Nonprofit Resources 107

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Media Travel Interviews 81

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? So, how does that happen?

Agency 93

Agency Trends Marketing Survey 93

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. They need to be programmed with precision, including all anticipated keywords and phrases customers might use in the course of an inquiry. If you’re reading this, of course, you are! Source: [link]. Use of chatbots follows a process similar to voice search.

Trends 45

Trends Google Crisis Management Data 45

The Proactive Report

MARCH 27, 2020

Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Here are some ideas: Write useful blog posts and post the links in your social content. That number is likely to be even higher, now that people are at home all day. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

OnePitch

JANUARY 11, 2024

“It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. Relevancy: Keep Up With Trends Consumer publications strive to release stories and up-to-date gift guides with trends that resonate with their audience. AM: “It was trending.

Pitching 93

Pitching Consumer Trends Viral 93

Solo PR Pro

APRIL 2, 2019

The Content Marketing Institute (CMI) annual report on benchmarks, budgets, and trends, sourcing data from marketers creating content consistently for at least one year, reveals these highlights: 56% of content marketers increased their spending on content creation over the last 12 months. Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. But the same trends can be applied to so many other industries. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. The appetite is there.

Writing 177

Writing Pitching Report Industry 177

Bianchi Biz Blog

FEBRUARY 12, 2024

Can you tell us what types of stories, trends or issues are on your radar now? It’s one thing to write about how cars are changing from behind a desk. Long story short, the battery level in the car I was driving plummeted way faster than I expected, but I wound up too far away from any charging stations to change course.

Meeting 86

Meeting Report Transportation Automotive 86

Shift Communications

MAY 26, 2022

Think about how macro trends and step changes are affecting your customers – and where you come in. Take a journalist approach : Help write the industry’s story — both its challenges and opportunities in the current landscape. Buck the trend : Use PR to turn around negative industry storylines.

Employee 88

Employee Case Study Corporate Trends 88

ImPRessions - Crenshaw Communications

JUNE 17, 2022

And like a virus, unethical behavior can signal a trend. There’s fear of public exposure for lapses, of course, but that’s an unreliable guardrail. PR practitioners, she writes, should be “acting as the voice of conscience for their organisations.” PR practitioners are ethically aware.

Ethics 182

Ethics Reputation Corporate Industry 182

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

” So, what’s behind the whistleblowing trend, and what does it mean? The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. A mixed legacy.

Corporate 272

Corporate Reputation Policies Employee 272

Bianchi Biz Blog

MARCH 21, 2022

Can you tell us what types of stories, trends or issues are on your radar now? For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. Over the course of about four years, I spent Sunday afternoons with him, documenting his stories and anecdotes.

Meeting 73

Meeting Newspapers Agriculture Media 73

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Reviewing HARO and ProfNet pitches also helps me to stay up-to-date on trends and topics that I might not otherwise have been exposed to. What are the three most important trends related to PR? Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

OnePitch

NOVEMBER 15, 2022

During the episode, Emma starts by talking about what it’s like to pitch articles as a contributor, weeding through trend pitches in her inbox, why it’s important to share all the details about new products before they launch, and more. A lot of the content that I cover is trend related. I do love, like I said, a timely pitch.

Pitching 75

Pitching Trends YouTube Writing 75