Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. But the same trends can be applied to so many other industries. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. The appetite is there.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 185

Content Marketing B2B Marketing How To 185

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, how does that happen?

Agency 95

Agency Trends Marketing Survey 95

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Reviewing HARO and ProfNet pitches also helps me to stay up-to-date on trends and topics that I might not otherwise have been exposed to. What are the three most important trends related to PR? Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 194

Writing Communications Marketing B2B 194

Buzzstream

DECEMBER 5, 2019

Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Now that you’ve established a few verticals to target, you can research if the specific topic is trending or if it’s been widely covered in the news recently. . Build backlinks?

Pitching 87

Pitching Examples Social Media Trends 87

Sword and the Script

JANUARY 3, 2023

Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. And in B2B marketing it already does. But just 2% said “always.”.

Interviews 101

Interviews Publicity Technology Social Media 101

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Write an ebook? budget and resource allocation; KPIs; etc.),

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

APRIL 14, 2020

While you’re soaking those statistics in, think about this: besides thought leadership, what are the other levers marketing has available to pull that bears this sort of influence on sales? Keep in mind reusing content doesn’t mean regurgitate – add value with every new use. Relationships? Distribution is a skill onto itself.

Leadership 193

Leadership B2B Marketing Study 193

The Resolution Blog

OCTOBER 7, 2015

How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. PR as a subset of SEO!

SEO 120

SEO Engineering Content Marketing Agency 120

Flack's Revenge

AUGUST 23, 2016

Bloom: Of course everything needs to be distilled down to a way it can be consumed I guess… Dylan : Yes, even though there’s massive contrasts, contradictions and nuances and other dynamics to their art, and them as people, but there’s the one thing, idea that most people have about then. Do you agree with them? Absolutely.

Brand 120

Brand Branding Big Data Technology 120

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out.

B2B 145

B2B Trends Video Course 145

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 118

Brand Branding Marketing Facebook 118

Cision

JANUARY 18, 2016

LinkedIn’s user demographics are uniquely positioned for targeted content distribution (discussed a little later). Of course, relative to WordPress (3.6 million posts per week) and other content platforms LinkedIn is still pretty small. Use bold and italicized text emphasize points within your content.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

PR Fuel

JULY 12, 2020

People will also trust your brand more when reputable publications write about you. Build Your Content Strategy. Good content marketing will be your bread and butter right now, whether you’re optimizing your social media strategies or winning search engine results pages (SERP). Research Your Target Audience.

SEO 65

SEO Engineering Web eBook 65

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. By this I mean ask them about their thoughts on the market or how they solve a specific challenge rather to talk about your product. 2) Predictions and reaction to trends.

B2B 78

B2B Media eBook Interviews 78

PeakMetrics Insights

MARCH 13, 2019

Of course, CivicFeed is on the list. It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. Google Trends. Google Trends tells users what terms other people search. Write or Die. When creating content, it’s easy to get distracted.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Funding is a form of validation and acquisitions signal a strategy – those things impact the market. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 141

Study Media Relations Media Measurement 141

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing. Spotting trending topics.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers.

Resources 78

Resources Creativity Publicity Local 78

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. Of course, there are exceptions, but the vast majority of bots are built with human coding, meaning the responses you receive are written and programmed by humans.

Marketing 50

Marketing Training Data Ethics 50

Communications Conversations

MAY 5, 2016

Fortunately the rise of content marketing has blurred the divisions even further and I believe will help people who work at agencies be less siloed in their thinking and work. What trends do you see currently impacting that PR+social arena, especially from a B2B perspective?

LinkedIn 60

LinkedIn Education Agency Blogging 60

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 108

Content Marketing B2B Study Marketing 108

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

JULY 16, 2016

What marketers can and should do is lobby for budget predictability. Many businesses do one of two things: It stacks the marketing budget with deep pockets in the beginning, and then takes it back, demanding cuts over the course of the year. Here are three data intensive and thought-provoking pieces on B2B content marketing.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. We are after all forever students of marketing. Those categories are: Content marketing statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Waxing UnLyrical

MARCH 28, 2017

And of course…! Hone your writing skills. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. — Angela Sinickas (@sinickasa) March 9, 2017. shonaliburke !

Measurement 40

Measurement Financial Crisis Internal 40

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

JULY 18, 2017

The colloquial phrase for this trend is the “consumerization of information technology.” This talk has been well-received and has helped several marketers make a course correction so I’ve transformed this talk into this blog post, and embedded an abbreviated version of the presentation nearby. 2) Channels are interactive.

Trends 75

Trends Marketing Software Media 75

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Greg Galant | Muck Rack.

Marketing 102

Marketing Content Marketing Advertising Advertising 102