Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. Of course, the answer is probably “all three.” Of course, you’d have to set up guidelines and parameters with the employees. Maybe make it a series that details the executives volunteer experiences over the course of a year? Good story. Great, model employee.

Corporate 60

Corporate Creativity Employee Instagram 60

Konnect Agency

JANUARY 19, 2021

In tandem with HTML, Cascading Style Sheets, or CSS, is foundational to modern web design. While most web templates allow you to create a site from scratch, they typically don’t allow modifications, leading to a dreaded cookie-cutter look and feel, similar to hundreds of other sites. Site Design Customization. – Olivia Carroll.

Strategy 52

Strategy Marketing Web Tools 52

Konnect Agency

JANUARY 14, 2021

In tandem with HTML, Cascading Style Sheets, or CSS, is foundational to modern web design. While most web templates allow you to create a site from scratch, they typically don’t allow modifications, leading to a dreaded cookie-cutter look and feel, similar to hundreds of other sites. Site Design Customization. – Olivia Carroll.

Strategy 52

Strategy Marketing Web Tools 52

PRSay

FEBRUARY 4, 2019

For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com” So, she got creative and figured out a program that consistently delivered a high volume of TV placements. And then, eventually, she rounded out her plan to cover all the other bases she knew were important.

Measurement 108

Measurement How To Strategy Pitching 108

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. Get creative and get smart. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Cision

JULY 23, 2015

Q: You’ve talked about the importance of creating more “white space” in your life to increase creativity. What are your tips for selecting and filtering the plethora of content that social media and the web puts at our fingertips? A: The web is never-ending, and it could easily suck hours out of your day.

Web 120

Web Energy Twitter Creativity 120

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

PR in High Definition

SEPTEMBER 26, 2018

Or blow your mind weekly (for free) with a rather brilliant web trends round-up by Matt Muir. Read Web Curios by Imperica. You can learn online in your own time, or you can attend face-to face courses, the advantage being that you meet other people and learn from your colleagues as much as from your trainers. LUNGE forward.

Energy 48

Energy Course Creativity Web 48

Mark My Words

AUGUST 15, 2022

The world’s biggest arts festival is a whirlwind of colour and creativity, but it’s also the dark, challenging, experimental underworld of live entertainment; one where many worldviews are catered for and where the great impresarios create almost as much outrage as shock. But in such unforgiving conditions mavericks thrive.

Examples 60

Examples Film Transportation Creativity 60

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

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Study Media Relations Media Measurement 144

Communications Conversations

OCTOBER 24, 2014

Just one (creative) part of a much larger campaign. Then, here comes Target creating content like this that’s inherently useful as parents and others seek creative ideas to celebrate Halloween. There’s a lot to like about this execution, like I said up top. Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flatiron Communications

JULY 5, 2022

The above video captures the session I moderated titled “Play-to-Earn: Creative Ways to Make Money.” Finally, what would the Collision Conference (or Web Summit) be without the private, invite-only evening gatherings for speakers and media? Next up: Web Summit in November. Full House at the ContentMakers Stage.

Hotels 36

Hotels Web Conference Video 36

Communications Conversations

DECEMBER 11, 2018

And, of course, agencies will talk about the relationships they have with influencers (some agencies are completely built around the concept of influencer marketing) and how powerful those can be. Listerine seemingly failed to give one influencer it worked with effective creative direction earlier this year.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Communications Conversations

MARCH 28, 2018

Of course not. But, here was the creative twist. But, like I said above, it’s the kind of content that captures peoples’ attention on the social web in 2018. .'” Do you honestly think an aging metal-head guitarist is “on brand” for H&R Block? But, that’s what made it so fun.

Social Media 95

Social Media Marketing Media Web 95

PR 20/20

JUNE 9, 2020

We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. The Growth-Driven Design Methodology combines Lean and Agile principles into a highly effective data-driven web design process.”. Next, with a firm grasp on current performance, the team developed a Creative Brief.

Web 60

Web Internal International Storytelling 60

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. In high school, I was able to create my own personal website and share my story and who I was as a person who was competing in track and field for coaches and others to follow along on the world wide web.

Case Study 60

Case Study Creativity Study Course 60

Stephen Waddington

DECEMBER 11, 2019

I started by reading and looking at videos on the web. I approached the Southampton Data Institute and applied for a place on its Fundamentals of Data, AI and Machine Learning Course. This course was one of the best things I did this year, despite the steep learning curve, it has put me in a good position for going forward.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Sword and the Script

OCTOBER 14, 2014

We’re all just trying to figure it out, profitably, of course. What is certain is that whatever remaining sentiment of organic appeal is left – the ability for content to move around the web on the merit of its very idea – is eroding in favor of the highest bidder. Photo credit: Flickr via Creative Commons; CC BY 2.0.

Facebook 120

Facebook Real Estate Advertising Advertising 120

Cision

AUGUST 11, 2016

Web Strategy by Jeremiah Owyang. Web Ink Now. This is why at Google we’ve created the Analytics Academy and continue to release new, free open online courses to help marketers keep their measurement skills up to date.” Creativity Unbound. Advertising Week. The Marketing Tech Blog. The Rainmaker Blog. Ryan Hanley.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

OCTOBER 5, 2011

And of course that “B” with which you are dealing is made up of people as well. They read blogs, they surf the web, and they send and receive emails. Of course much of this is based on you manufacturing a great product and standing behind it. Find creative ways to reach both groups of people. You aren’t a “B” at all.

B2B 82

B2B B2C Creativity Social Media 82

ImPRessions - Crenshaw Communications

MAY 3, 2017

To be creative and strategic in PR, it’s almost equally as important to know about the latest industry merger and what Rihanna wore to the Met Ball. Also helpful, turn these lists into visuals via Pinterest or some other site to store creative output. Is it time for that web analytics session? Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

Cision

NOVEMBER 9, 2015

One more creative way to create structure in your post is to change fonts. Maybe even moreso than coloring your font, it takes some creativity to create interesting structure versus visual cacophony. I’m sure you’ve shared my experience of finding really well-written and underappreciated pieces of content on the web.

How To 120

How To Engineering Creativity SEO 120

Communications Conversations

DECEMBER 3, 2014

But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. In the beginning, blogging was all about a creative outlet for me. So, bear with me for a minute. I started my blog almost six years ago now. In the room was the PR lead, the HR lead and another high-level exec.

Blogging 144

Blogging Writing Creativity Meeting 144

Offleash

AUGUST 15, 2017

I reflected on why I so love this specialty within the specialty of high-tech PR and came up with five observations: Developers are among the most creative people I know. Without the imagination of developers, for example, the web as we know it wouldn’t exist for you to read this blog on. There’s nothing like staying fresh!

Company 40

Company Software Creativity Web 40

The Resolution Blog

APRIL 9, 2019

As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. The answer is, of course, “it depends”. I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media.

Marketing 120

Marketing Analytics Measurement Data 120

Solo PR Pro

JULY 30, 2019

A change in scenery can ignite your creativity and bring clarity. Make time to dive deeper into Google Analytics, learn a design program, or take and finish an online course. Update your web design and online presence. Getting out of your regular day-to-day environment allows you to refresh your mind and body.

Energy 66

Energy Web Analytics Google 66

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. Of course, the answer is yes to all of these, but there’s a lot of other options too. In the case of that particular client and the CNBC interview, the web wasn’t yet strong enough to see the story immediately online. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. In my company I started to hire more and more graphic designers, web developers, social media experts. Today, however, there are disputes over which of these competencies will be leading.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

JULY 21, 2016

Update and manipulate web pages, and take care of quick fixes that may have at one time required developer help. Free yourself from the restraints of developer schedules and content management system (CMS) WYSIWIG editors to manipulate, test and evolve web pages. They include: HTML : The structure and framework for all web pages.

How To 0

How To Web Resources Training 0

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

Waxing UnLyrical

AUGUST 4, 2011

Of course we want to relate to our audiences. Of course we can’t please everyone. Esco is a creative services project manager with Schipul – The Web Marketing Co. Esco is a creative services project manager with Schipul – The Web Marketing Co. Also known as stereotyping and casting sweeping generalizations.

Insurance 96

Insurance Insurance Course Web 96

Sword and the Script

JANUARY 10, 2017

Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward. If traffic on an individual post is an indication of success, what does the volume look like over the course of a good month? Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. Of course, I’m exaggerating for effect, but if you laughed at that, it usually there’s a little bit of truth in it. The military certainly rewards initiative and creative thinking, but only after you’ve mastered the field manuals.

Marketing 60

Marketing B2B Content Marketing Training 60