Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? Of course, there’s plenty more each did, but you get the gist. A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Lets play executive for a second. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

OCTOBER 14, 2014

We’re all just trying to figure it out, profitably, of course. In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Rethinking How Advertising is Bought and Sold. Photo credit: Flickr via Creative Commons; CC BY 2.0.

Facebook 119

Facebook Real Estate Advertising Advertising 119

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Of course those things have to occur. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

AUGUST 11, 2016

Advertising Age Online. Advertising Week. Web Strategy by Jeremiah Owyang. Web Ink Now. This is why at Google we’ve created the Analytics Academy and continue to release new, free open online courses to help marketers keep their measurement skills up to date.” Creativity Unbound. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. In high school, I was able to create my own personal website and share my story and who I was as a person who was competing in track and field for coaches and others to follow along on the world wide web.

Case Study 60

Case Study Creativity Study Course 60

The Resolution Blog

APRIL 9, 2019

As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. The answer is, of course, “it depends”. I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media.

Marketing 120

Marketing Analytics Measurement Data 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. Of course, the answer is yes to all of these, but there’s a lot of other options too. In the case of that particular client and the CNBC interview, the web wasn’t yet strong enough to see the story immediately online. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Maxim Behar

OCTOBER 15, 2023

She was so loving and took such good care of us that somehow that lack disappeared, but of course the pain remained. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Host: When you signed the contract did you then set up M3 or was it your advertising agency?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. All too often in the agency world, operations leaders are seen as an impediment to creativity and innovation. Merry Morud, associate creative director, Aimclear. So, here goes!

Agency 68

Agency Creativity Leadership Industry 68

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Of course, I am making some assumptions here. Pay-per-click (PPC) advertising costs might increase.

Google 101

Google Nonprofit Engineering SEO 101

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Suffice to say, it’s been an amazing time to be in this line of work. There’s even the requisite amount of fear mongering. Peer-to-peer frameworks?

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Suffice to say, it’s been an amazing time to be in this line of work. There’s even the requisite amount of fear mongering. Peer-to-peer frameworks?

Web 20

Web Government Technology Corporate 20

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.

Writing 194

Writing Communications Marketing B2B 194

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). Ideally for eCommerce and retailers with high web traffic and large inventory).

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. ” Implementation of this appears to be operating system specific, available using iOS , Android , and mobile/desktop web. Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Of course, it’s not a zero-sum game. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. That’s the pro.

Publicity 67

Publicity Small Business Advertising Advertising 67

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. A caveat – many of these sites monetize either by upselling licensed images or with advertising. Logo Design Web – A small repository of high-resolution CC0 images.

Engineering 120

Engineering Creativity Community Google 120

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. To divine what it takes to get your agency to love you, consider the opposite: How can clients who pay their agencies millions of dollars still get their agencies to resent them?

Agency 0

Agency Advertising Advertising Leadership 0

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. He flew in an hour before a big new business presentation and decided we should throw out our creative and substitute a new theme.

Agency 100

Agency Advertising Advertising Twitter 100

Waxing UnLyrical

JUNE 17, 2011

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. My first job, after attending the Army Officer’s Basic Course, was at USA Networks in 1997. So, what about the creative industry?

Advertising 87

Advertising Advertising Travel Social Media 87

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. And so on, we’re a small startup without like huge advertising budgets. What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Cision

OCTOBER 27, 2015

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. Images: Dylan Foley , Janne Moren ( Creative Commons ). Presumably much more robust. Twitter Polls.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Beyond PR

JUNE 5, 2018

Of course, working with big names in the industry will boost your story’s reach and engagement. The Nielsen Global Survey of Trust in Advertising confirmed what pretty much everyone intuitively knows: people tend to trust people more than they trust brands. Check out Cision’s guide on How to Succeed With Influencer Marketing.

Media 40

Media Employee Pitching Data 40

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. Web managers fear losing everything because it’s happened time and time again.

Marketing 62

Marketing Technology Data System 62

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. It means it’s time to get creative. This is pretty powerful.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. Getting people to do anything on the web is often extremely difficult. Also, call up a few really creative friends or colleagues to come to your aid.

Communications 40

Communications Pitching Writing Social Media 40