Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Communications Conversations

DECEMBER 3, 2014

But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. In the beginning, blogging was all about a creative outlet for me. I love to write, so blogging comes naturally to me. So, bear with me for a minute. I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence.

Blogging 107

Blogging Survey B2B Analysis 107

PR 20/20

JUNE 9, 2020

We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. The Growth-Driven Design Methodology combines Lean and Agile principles into a highly effective data-driven web design process.”. Next, with a firm grasp on current performance, the team developed a Creative Brief.

Web 60

Web Internal International Storytelling 60

Cision

NOVEMBER 9, 2015

One more creative way to create structure in your post is to change fonts. Maybe even moreso than coloring your font, it takes some creativity to create interesting structure versus visual cacophony. I’m sure you’ve shared my experience of finding really well-written and underappreciated pieces of content on the web.

How To 120

How To Engineering Creativity SEO 120

Offleash

AUGUST 15, 2017

I reflected on why I so love this specialty within the specialty of high-tech PR and came up with five observations: Developers are among the most creative people I know. Without the imagination of developers, for example, the web as we know it wouldn’t exist for you to read this blog on. There’s nothing like staying fresh!

Company 40

Company Software Creativity Web 40

Solo PR Pro

JULY 30, 2019

A change in scenery can ignite your creativity and bring clarity. Make time to dive deeper into Google Analytics, learn a design program, or take and finish an online course. Update your web design and online presence. Getting out of your regular day-to-day environment allows you to refresh your mind and body.

Energy 66

Energy Web Analytics Google 66

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. In my company I started to hire more and more graphic designers, web developers, social media experts. Today, however, there are disputes over which of these competencies will be leading.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JANUARY 10, 2017

Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”. The Average Length of a Blog Post.

Survey 60

Survey Blogging Corporate Analytics 60

PeakMetrics Insights

MARCH 13, 2019

Of course, CivicFeed is on the list. Write or Die. Self-editing gets in the way of the creative process and drags the writing process out. This innovative writing tool punishes you when you stop, and it pushes you forward. To put out quick first drafts, you can’t beat Write or Die.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. Fryrear writes, “When someone brings you a new request during a sprint, you may stop and address it only if it’s more important than what you’ve committed to. Otherwise, you assign it to a future sprint and return to your priorities.”.

Marketing 60

Marketing B2B Content Marketing Training 60

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. There is no better blogger writing about website strategy. Not just websites either; wider web marketing as well. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. Writing and Reading.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. Of course, the answer is yes to all of these, but there’s a lot of other options too. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

AUGUST 4, 2011

Of course we want to relate to our audiences. Of course we can’t please everyone. Esco is a creative services project manager with Schipul – The Web Marketing Co. Esco is a creative services project manager with Schipul – The Web Marketing Co. Catch her writing for the Schipul blog or KatrinaME.com.

Insurance 96

Insurance Insurance Course Web 96

PR 20/20

JULY 21, 2016

As marketers, we may never write full software programs. Update and manipulate web pages, and take care of quick fixes that may have at one time required developer help. Free yourself from the restraints of developer schedules and content management system (CMS) WYSIWIG editors to manipulate, test and evolve web pages.

How To 0

How To Web Resources Training 0

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Is your PR agency bring creative ideas to the table? 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” She was so loving and took such good care of us that somehow that lack disappeared, but of course the pain remained. Host: To reflect them. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

MARCH 7, 2016

So of course, this post is by women, about women, and for women everywhere. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Big day tomorrow: International Women’s Day.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

So of course, this post is by women, about women, and for women everywhere. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Big day tomorrow: International Women’s Day.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.

Case Study 40

Case Study Study Communications Banking 40

Waxing UnLyrical

MAY 2, 2016

An elite group of Social PR pros found out last year, when I first launched my premiere online course. Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”.

Training 40

Training Banking Pitching Writing 40

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. 88 percent value creativity and craft in content creation. Keywords, of course, being high-quality, attract and engage.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Of course, I am making some assumptions here. Mark as read Approve comment Nice write-up Erica!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

MAY 1, 2013

Get media and bloggers to consider and, sometimes, write about stories they might not otherwise have considered, or even known about. Of course, there are some sales techniques that make us all – ok, most of us – barf. Of course they do! She is talented, creative, thoughtful, and honest.

Internal 94

Internal International Course Energy 94

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Today, I’m giving you a snapshot of the framework along with an example for each.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

SEPTEMBER 27, 2016

However, having been in this business a long time, I know results can ebb and flow, but when results ebb, the PR folks need to step up to bring new and creative PR ideas to the table. A small agency like this one provides access to creative senior talent at reasonable rates. Hiring a Solo PR Firm for B2B. 3) Streamlined PR Efficiency.

B2B 60

B2B Corporate Agency Creativity 60

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Doing My Thinking In Public: As before, I’m writing.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Doing My Thinking In Public: As before, I’m writing.

Web 20

Web Government Technology Corporate 20

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Mark as read Approve comment But of course, Joe. Wanna Subscribe?

Facebook 57

Facebook Measurement Twitter Social Media 57

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. Case in point? select all that apply).

B2B 118

B2B Marketing Survey Software 118

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. It’s pretty good. If so, how did you address it? Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 40

Blogging Analytics Google Writing 40

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

A course in Google Analytics or a partnership with a search expert is a worthy investment. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Mindful Marketing

OCTOBER 21, 2023

In 2016, Orsi Parkanyi, a Hungarian-Australian who lives in Norway, founded Join My Wedding – a web-based company that connects Indian couples willing to open their weddings to outsiders with those who want to attend them. Surprisingly, though, financing doesn’t appear to be a main motive for selling wedding seats.

Ethics 98

Ethics Trends Analysis Financial 98