Deirdre Breakenridge

OCTOBER 5, 2015

Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter. Questions to be answered by the community will include: What are or what were your favorite and least favorite public relations courses? More about Ai Zhang.

Education 150

Education Community Course Twitter 150

Stern + Associates

FEBRUARY 28, 2023

Listen below now: In addition to her work as an author, Zoe Chance is an assistant professor of marketing at the Yale School of Management where she teaches the popular MBA elective, Mastering Influence and Persuasion, one of the school’s most sought-after courses.

Meeting 62

Meeting Journalism Groups Course 62

Karen Freberg

JANUARY 9, 2023

For example, we have a shell team dedicated to content creation, so if a student wanted to work there, they would need to have taken several of our courses (like my social media class), our video/film classes, writing, and more. We are doing things on our own with our advisors and team members and the community. So far, so good.

Agency 75

Agency Social Media Community Course 75

Reputation Antistress by Sergii Bidenko

DECEMBER 24, 2023

How about cancelling Santa? And what about saving data? Of course, they seem happy. What about the trade unions? And what about the mental health of the younger generation, who have been condemned for their childish actions? Santa's reputation, while highly positive, is not without problems. What do you think?

Reputation 52

Reputation System Community Crisis 52

Stern + Associates

NOVEMBER 28, 2023

In addition to ensuring employees are content, Dunn shows that businesses spanning a wide variety of sectors can take an active role in boosting customer happiness as well: financial advisors, banks and credit unions can give customers guidance on practical ways to invest and spend their money that will bring the most joy.

Employee 117

Employee Financial Resources Construction 117

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

PR advisors should voice their opinion when they feel something won’t work. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Not everything is about coverage.

Publicity 334

Publicity How To Agency Product Launch 334

Doctor Spin

DECEMBER 26, 2023

If you can fulfil these four needs, nature will take its course, and the child will develop into the person the child is supposed to become. Leadership is about the team’s net output and being of service, nothing more. link] Being a trusted advisor. I feel that I’ve matured as an advisor during 2023. 2 Silfwer, J.

Leadership 52

Leadership Blogging Course Resources 52

Flack's Revenge

APRIL 11, 2019

Last week I wrote about growth tactics for B2Bs. Advisor at Republic. I encourage you to visit the links to learn more about each one. Over the course of an hour, the panel discussed some of the unique challenges of launching and growing a fintech.

Banking 120

Banking B2B Facebook Education 120

Katie Paine's Measurement Blog

FEBRUARY 3, 2023

Welcome to the February 2023 issue of The Measurement Advisor. And of course we have the Menace: “ NewsWhip is the Measurement Menace of the Month.” And, for those of you who just can’t get enough of reading about communications measurement: “ Your Measurement Reading List for February.”

Measurement 52

Measurement Case Study Training Data 52

NewsWhip

NOVEMBER 23, 2021

Real-time media monitoring (RTMM) is the process of tracking the full digital media ecosystem for events, mentions and narratives, detecting and quantifying them as soon as they appear, and providing instant useful insights about them to end users. Media, social media, and even other locations of real time media engagement. It must be fast.

Media 78

Media Crisis Management Reputation Tools 78

PR in High Definition

FEBRUARY 25, 2022

If not, you’ll likely have heard about it through friends, news outlets and every existing social media platform you happen to be active on. But here’s something you’ve maybe not thought about: what can the Tinder Swindler teach us about comms, PR and branding? Let’s talk about image. Boy meets girl, boy scams girl….

Policies 62

Policies Internal International Course 62

Karen Freberg

JANUARY 8, 2022

I got a great question about this from rising PhD student star Kate Stewart. Kate was meaning what information do you highlight for your students specifically about yourself. Second, students (like the rest of society) has heard all about the different stereotypes about professors (ex. and a few other things.

Course 96

Course Meeting Video Writing 96

Polaris

NOVEMBER 26, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on Polaris B about media interview and presentation skills. This week, we’re talking about one of the most popular TED Talks ever: Sir Ken Robinson on Do Schools Kill Creativity?

Education 170

Education Training Media Training Interviews 170

Deirdre Breakenridge

OCTOBER 26, 2015

Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. How about you? People had a lively discussion about how this should be reflected in PR curricula. A Guest Post By Ai Zhang, Professor, Stockton University. Here are more of my takeaway insights.

Education 150

Education Twitter Leadership Trends 150

Stern + Associates

APRIL 27, 2023

A talented advisor and instructional course designer who is a seasoned and skillful educator, Gulati’s research on purpose shows how to leverage a hidden asset to build powerful and resilient high-growth organizations. Many of us go through life without a clear idea about why we do what we do.

Company 103

Company Employee Case Study Strategy 103

Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Karen Freberg

AUGUST 22, 2021

There are some unique aspects of what professors, staff, administrators and students know about the field. And then there were groups that said that only about 40% of what was showcased in the show actually happens in real life in academia. Of course, this is never disclosed or discussed publicly, but it is very, VERY easy to tell.

Social Media 98

Social Media Media Course Conference 98

Katie Paine's Measurement Blog

JULY 10, 2023

The next two articles require a subscription to The Measurement Advisor newsletter. It will cost you less than $10 a month but the advice is invaluable—and of course you’ll get a year’s worth of premium content to enjoy. Data on what is being said or written about you. If not, how far back can you gather data?”

Measurement 98

Measurement Communications How To Survey 98

Stern + Associates

JULY 13, 2023

Rapid changes in the modern world – from the dizzying and often fear-inducing acceleration of artificial intelligence (AI) to the increasingly harder-to-ignore changes to the climate – can make some people feel like they’re on an unstoppable march towards a dystopian fate, with no ability to change course.

How To 62

How To Technology Creativity Strategy 62

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student.

Education 150

Education Training Course Social Media 150

Karen Freberg

MARCH 24, 2020

Let me tell you how this book came about. However, little did I know how one conversation with a student-athlete academic advisor would change my world and direction forever. I have always been passionate about telling stories creating content and being an advocate for my own personal brand. I had two questions for my advisor.

Case Study 60

Case Study Creativity Study Course 60

Shift Communications

APRIL 29, 2019

This successful collaboration teaches us three important lessons about developing a successful long-term relationship with an ambassador. That being said, as consumers become increasingly skeptical, there is a growing place for human stories of success and failure, in which ambassadors are transparent about their challenges.

Sports 121

Sports Retail Consumer Examples 121

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

He continues a series of conversations with professionals from various fields of activity about the causes, essence, and consequences of crises - business, reputation, cancel culture, war, etc. The brain signals the body about the danger. There should be breakfast, lunch and dinner, with about 5-6 hours between them.

Energy 52

Energy System Exercises Examples 52

NewsWhip

JUNE 2, 2021

Applications include protecting election integrity in France and enabling the WHO identify exactly which emerging vaccine narratives they need to brief their communications team about. In a case like this, a PR advisor might have confident foundations for guiding a low key response. You learn about the stories too late.

Media 88

Media Data Reddit Crisis 88

PR in High Definition

MARCH 4, 2020

The discussions were so relatable, and my colleague Charlotte even admitted to falling in love (professionally, of course) with one of the panellists. For Kim, taking on an advisor was a gamechanger– they were instrumental in helping her to vet investors, set up and prepare for meetings, continuously guiding her through this unknown process.

Technology 105

Technology Meeting Education Internal 105

The Hoffman Agency

DECEMBER 13, 2023

They, along with lawyers and several key advisors, must be part of any major business change from the beginning. It emphasises the need to be proactively transparent about why the decision was made, the ensuing course of action, and what it means for the business, its people and other key stakeholders.

Crisis 36

Crisis How To Guidelines Reputation 36

Melissa Agnes

OCTOBER 16, 2014

The traditional role of “trusted advisor” for emergency managers has been altered by the intervention of unlimited sources of information, often delivered more rapidly, in real time, than emergency managers can possibly provide. She wrote, I cannot believe that I am just about to start my third year in STATE. I really enjoyed that!

Education 270

Education Government Policies Wikipedia 270

Maxim Behar

MARCH 27, 2024

The course is early elections, although the surprising news, perhaps not so surprising for some, came minutes ago from PP/DB with the decision that they will attempt to realize a second term. Maxim: We are getting too worked up about what's happening. Host: Are you talking about a presidential formation or something else?

Government 64

Government Interviews Television Newspapers 64

Cision

JULY 23, 2015

Q: You’ve talked about the importance of creating more “white space” in your life to increase creativity. Q: When you are in the idea generation phase, how much should you be thinking about “Does this solve a problem?” A: When you’re in idea generation mode, don’t worry about external reception – just create.

Web 120

Web Energy Twitter Creativity 120

PRSay

SEPTEMBER 8, 2016

I first heard about the APR, following my military retirement, through the firm I had transitioned to. The same day I became a member of PRSA and the National Capitol Chapter (NCC), I printed off the APR Study Guide, enrolled in the APR Study Cohort Course and was on a webinar that evening. Insert firehose and turn it on full.

Public Affairs 60

Public Affairs Study Fashion Course 60

Communications Conversations

JUNE 14, 2017

Last year, I approached the University of Minnesota about starting a new speaker series named “Talking Points: Exploring the Future of Media & Communications.” 2–Tidy up your presence on mobile search sites like Yelp and Trip Advisor. 3–Don’t forget about your existing customers.

Company 60

Company Brand Branding Local 60

Action PR

MARCH 26, 2020

If you’re pregnant and have concerns about your stress levels, find out more about Bridget Sheeran’s book here. Active IQ is opening up its online Skills Hub CPD and Medical Advisor training resources to all fitness professionals with immediate effect to help them make the most of their time during the coronavirus pandemic.

Exercises 52

Exercises Training Local Crisis 52

Mindful Marketing

DECEMBER 4, 2022

Such unfortunate events beg the question: Should celebrities ever play the roles of investment advisors? While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge. Learn more about the Mindful Matrix.

Financial 80

Financial Banking Consumer Ethics 80

Ethical Voices

JUNE 6, 2022

Would you please tell us more about this latest ethics study? That’s why it’s so important for public relations practitioners and leaders to model and speak and communicate regularly about ethics, because otherwise they’re not going to understand that ethics is important to the leader. Ethical leadership is critical.

Ethics 52

Ethics Leadership Training Study 52

Cision

AUGUST 11, 2016

But what we do know is that data – social media data in particular – can reveal almost everything about us. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. MarTech Advisor. Given that, ignoring or dismissing it seems massively flawed.” Advertising Age Online. SociableBlog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

APRIL 8, 2015

Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. Prospects will, of course, want to learn about you. For the truly customer-focused salesperson, for the trusted advisor, the purpose of opening a meeting is to earn the right to ask questions. This is love.

Marketing 40

Marketing Case Study Meeting Exercises 40

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to get it out there so that people can find you, learn more about who you are, what you do, and what your call to action is? As well as a professional speaker , I am also a marketing/PR advisor. What feels good about it? How about you? I have the answer! Yes, you have goals.

Content Marketing 52

Content Marketing Marketing System Reputation 52