Solo PR Pro

DECEMBER 20, 2022

We asked our panel of solo PR pros to share one of their business goals for the year ahead. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Michael Ares, MDA Corporate Marketing, LLC.

Resources 77

Resources Energy Small Business Corporate 77

Reputation Us

NOVEMBER 15, 2021

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. The proliferation of data, technology and automation has transformed the composition of companies’ assets. “The Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Tesla’s innovative automotive technology and focus on sustainability have redefined how transportation is perceived.

Brand 52

Brand Branding Automotive Retail 52

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Big Tech struggles to reach DEI goals.

Technology 248

Technology Company Enterprise Community 248

PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. What does Tesla and technology and all the things that he does in that realm have to do with Twitter?

Twitter 130

Twitter Pitching Financial Video 130

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Hobbies and interests. Home and garden. Law, government, and politics. Life stages. Music and radio.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. 4) Before Auto Care, you worked for a PR technology vendor. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

APRIL 28, 2014

What Small Businesses Can Learn from the Creative Community: Share the Journey. Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. Why: In this new age of technology, computer programs are being used to “suggest” behavior.

Small Business 75

Small Business Travel Resources Creativity 75

ISEBOX

NOVEMBER 30, 2015

Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. A pro will continually look at new technologies like MuckRack, ISEBOX or Outbrain to determine the best way to get the RIGHT people to read their story.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Sword and the Script

NOVEMBER 23, 2019

About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 50% of respondents said they outsource some aspect of content marketing. B2B content marketers serve an average of four audiences.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

wiredPRworks

FEBRUARY 23, 2018

NEXT (Networking, Education, Experience, Technology) provides meeting and event professionals an enhanced one-day learning environment to foster professional growth, to showcase the latest technology trends for the meetings industry, and provide substantial networking opportunities in an interactive setting. About NEXT.

Education 51

Education System Meeting Nonprofit 51

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. The process and techniques for effectively attracting leads, and converting leads, varies greatly from business to business.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Have You Heard of the #CoolestInterviewEver?

Pinterest 76

Pinterest Small Business Resources Pitching 76

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. This mostly non-technical audience (i.e.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Technology Adoption and New Services. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. Headline Before: XYZ Corporation Shares the Very Best Family Travel Destinations of the Summer and Tips for Traveling with Children. Headline After: XYZ Corp.

Writing 40

Writing Wireless How To Travel 40

Solo PR Pro

JANUARY 12, 2016

“Last year marked the 20 th anniversary of my company, and I will continue to participate online, speak at industry events, and provide strategic public relations services to enterprise technology clients. I look forward to continuing to serve Solo PR Pro as board member, community participant and its biggest fan!”.

Resources 40

Resources Community Enterprise Banking 40

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Everyone from governments, corporations, and individuals has a heightened focus on hygiene.

Travel 52

Travel Film Guidelines Consumer 52

PR 20/20

OCTOBER 9, 2018

A: Our biggest challenge is that we’re really a small business trying to do big things. We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

JUNE 25, 2019

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated.

Brand 109

Brand Branding Reputation Corporate 109

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. I don’t think public relations is any different from the majority of jobs or professions, really. Taking no more time than we spend every day glued to our phones.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

AUGUST 9, 2018

According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses.

Writing 72

Writing eBook Case Study System 72

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. I took advantage of the firm’s memberships in local technology associations and volunteered for a committee or two.

How To 116

How To Film Agency Corporate 116

Maxim Behar

APRIL 2, 2023

Also, 20 years ago, to be successful in the public sphere and business, it was important to be involved in politics, as well. And this has led to the fact that politics is done by enthusiasts who tell themselves: "I want to change the world, I want to make Bulgaria a better country to live in and do business".

Comparison 52

Comparison Newspapers Course Policies 52

5W PR

OCTOBER 21, 2019

When contrasted with the efforts of a sole proprietor or an otherwise small business, often the cost of using the services of an agency can be worthwhile to obtain that wider net. Whatever the agency’s setup, working with one can help with the challenges presented by starting an influencer marketing campaign from the ground up.

Agency 74

Agency Marketing Analysis Viral 74

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

ZudePR

DECEMBER 30, 2016

Like some technological teddy. You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out. Someone afraid of starting a business. He a straight-laced but decent scientist who’s lost his zeal to corporate life. They run 37signals.

Writing 84

Writing Google Meeting Airlines 84

Mindful Marketing

JULY 26, 2019

So, an argument about unemployment can be countered by the age-old logic that people always need to adapt their job skills in order to keep pace with new technology and not be displaced by it: To stay employed, people who dug holes with shovels needed to learn to drive backhoes and bulldozers.

Ethics 70

Ethics Consumer Reputation Corporate 70

PR Conversations

MAY 17, 2018

As does the likes of Stop Funding Hate which have Twitter-stormed corporations into making grovelling apologies.Today the same types as Jarvis that I questioned in my PRC post long ago have U-turned. I also do not advocate a mass corporate retreat. But I do think corporates take Twitter and Facebook opinions way too seriously.

Social Media 53

Social Media Communications Media Twitter 53

PR Fuel

OCTOBER 16, 2018

Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Consumers and members of the media like to know who they are doing business with. Make sure to keep it updated.

Web 40

Web Pitching Local Report 40

Stuart Bruce

FEBRUARY 11, 2015

The seven issues and calls to action are: The future of corporate governance. “We call for government to assist in the creation of a new corporate culture in the UK based on wider value creation and with a firm understanding of the importance of relationships in business decision making.”

Government 60

Government Training Ethics Employee 60