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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Printed and digital materials: sales collateral. Informative? one sheets.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. This helps understand the key points of an article without having to spend time reading the entire document. The quality of queries changed too as the web evolved.

Reddit 174
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How to Recover From a Brand Crisis

Cision

According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Also print out a hard copy for those people. So, print a handout. You can, but it’ll require preparation and planning. Establish a crisis communication plan now rather than later.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. CEOs can let their personalities show. Packaging a differentiator.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date.