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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The quality of queries changed too as the web evolved.

Reddit 176
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign

MaccaPR

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”. Maybe yes, but maybe no.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52