Remove Corporate Remove Document Remove Print Remove Writing
article thumbnail

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Printed and digital materials: sales collateral. Informative? one sheets.

Corporate 270
article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand. Packaging a differentiator.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

article thumbnail

A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

PRSay

Luckily, hundreds of online templates are available to download free, or you can create your own document. Agencies, corporate communicators and larger teams typically use these. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 136
article thumbnail

Career Development Tips for the 2018 Professional

Waxing UnLyrical

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

Print 71
article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

article thumbnail

The Independent Contract

Solo PR Pro

Over time my contracts have gotten tighter, although I still gravitate to a plain-language document rather than a legally-drawn set of numbered clauses. And write out whether you will provide one or two rounds of revisions once you’ve delivered the first draft of a blog post, e-newsletter, article, or other deliverable. Then say so.