Remove Corporate Remove Document Remove International Remove Print
article thumbnail

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Printed and digital materials: sales collateral. Informative? one sheets.

Corporate 270
article thumbnail

Your 10-K is Coveted (and Comprehensive) Content

Cision

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” the company’s organizational documents. the company’s organizational documents. Download the calendar PDF here. .

Financial 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date.

article thumbnail

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year.

article thumbnail

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

A page within the printed report document triggered the experience for investors.”. This example is particularly interesting to me because investor relations has a lot in common with PR and corporate communications. As if to underscore the point, the text here doesn’t quite convey the benefits.

article thumbnail

Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

The authors have documented case studies used to support the notion of profitable content marketing. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. The book, in its second edition, looks like something you could print and publish at a small printing shop.