Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. Multimedia attachments. What new products or services are you offering?

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

Multimedia attachments. What new products or services are you offering? Use Multimedia Assets to Engage Your Audience — and Avoid Boring Them. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Use multimedia. High-quality links. And social media.

Writing 293

Writing How To Infographics Pinterest 293

5W PR

SEPTEMBER 20, 2023

Instead of focusing solely on promotional content, PR professionals should weave captivating narratives that highlight the destination’s cultural richness. PR professionals can promote these events, curate immersive experiences, and capture the essence of the celebrations through compelling content.

Travel 78

Travel Strategy How To Local 78

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. So, to help you out, we’ve identified the top 5 PR trends in 2024. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Cision

SEPTEMBER 7, 2017

Your company is excited about its new product, research paper, promotion, etc., Showcase Multimedia in Your Release. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again.

Infographics 283

Infographics Consumer Video Examples 283

Business Wire

JUNE 28, 2017

Mobile = Visual Multimedia is not an option anymore. Mobile = Visual Multimedia is not an option anymore. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. Don’t choose your multimedia at the last minute.

Mobile 152

Mobile SEO Web Training 152

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. For your press releases, focus on how your products or services are part of holiday rituals or create new traditions. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2.

Examples 116

Examples Energy Retail Product Launch 116

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 86

Public Affairs Communications Radio Television 86

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Google 123

Google Engineering SEO Writing 123

Business Wire

OCTOBER 30, 2017

Reporters need your multimedia content to create a compelling story. Every year I look forward to pictures of kittens in silly outfits, outlandish gift guides, intriguing cocktail recipes, and crazy predictions by Futurists. Business Wire takes holidays seriously. Business Wire takes holidays seriously.

Infographics 154

Infographics Travel Product Launch Video 154

PRSay

OCTOBER 28, 2022

The gift bag also had magnets from Sheletta Brundidge, founder of com , a multimedia podcasting and production company for women and people of color. We found these elements crucial to developing our best content for the conference. Our conference theme was “The Shake Up: Changing Times, Changing Comms.”.

Conference 163

Conference Nonprofit Education Newspapers 163

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 121

Software Pitching Ethics Privacy 121

Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Promotion: All products 50% off. Content: 50 Gift Ideas Under $25. Holiday promotions abound. Plan Ahead.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? But are they really?

SEO 279

SEO Print Financial Product Launch 279

5W PR

JUNE 7, 2021

Using geolocation technology, it sends rewards and product recommendations from sales associates when a user steps inside a store. Relevant content. Since there are no restrictions on the number of characters in instant messaging apps, this can be utilized to create interesting content. Geolocation tracking.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Pack Up the Trunk.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

APRIL 20, 2015

We use a wide range of content and activities to communicate our messages and reach our target audiences. We generally rely upon three content types: Owned. We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. User-generated.

Media 120

Media Content Marketing Infographics Fashion 120

PRSay

AUGUST 29, 2019

Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. From data analysis to content planning, it’s crucial to make sure the right people are occupying the right positions.

Content Marketing 81

Content Marketing Data Sports Social Media 81

Business Wire

APRIL 25, 2017

Include HD video files that help tell your story We live in the multimedia age and today’s news releases have the capability to take full advantage. Sending out a smart news release, featuring a video, makes it easier for the featured news to travel around today’s most popular platforms, all quickly transforming into multimedia platforms.

Television 156

Television Video Travel Analysis 156

Cision

JANUARY 9, 2018

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Blog Content Creation. Content Distribution & Amplification. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Burrelles Fresh Ideas

MARCH 19, 2024

In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence. Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business.

Travel 90

Travel Trends Tourism Transportation 90

Cision

DECEMBER 14, 2015

Today, we are proud to announce that Cision has agreed to acquire PR Newswire, the premier global provider of multimedia platforms. While the exact product roadmap and timeline will be developed in the coming months, Cision and PR Newswire customers should not experience disruption or anticipate any immediate operational changes.

Communications 120

Communications Content Marketing Analytics Resources 120

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. PRWeek Awards. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

ISEBOX

DECEMBER 2, 2015

A few objectives of a public relations campaign include controlling the conversation about a brand, managing the flow of information and promoting your service or product to the right audience. But one proven tactic is extremely effective in getting you closer to achieving your public relations goals faster: Utilizing multimedia content.

Infographics 70

Infographics Video Data Mobile 70

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. And at MediaSource , driving big results is what we’re all about. Until the afternoon of Aug.

Product Launch 136

Product Launch Storytelling Social Media Video 136

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Interviews Video 117

Beyond PR

APRIL 3, 2018

Given this expansion, communicators must reconsider content distribution strategies. It’s filled with rich content such as product marketing, multimedia, blog posts, white papers, upcoming events, etc. Incorporate Embedded Multimedia. A company website without multimedia would be offbeat. Branch Up and Out.

Strategy 72

Strategy Education Resources Examples 72

Sword and the Script

MAY 12, 2020

Most do a good job organizing features and functions for their products, but when it comes to curating information for reporters or bloggers, it gets messy and cumbersome. Many websites mix news, content and marketing. No reporter or blogger wants to wade through all the content that’s been mashed together to find “the news.”

Company 98

Company Survey Pitching Report 98

ISEBOX

JULY 24, 2015

Today’s internet users are drawn to a variety of content formats that they access through multiple channels. No one content format will engage all of your prospects and drive traffic, which is why we need to leverage multimedia content in our marketing strategies. Have a look at the numbers. Still not convinced?

Infographics 70

Infographics Storytelling Video YouTube 70

Prohibition

SEPTEMBER 12, 2022

I studied Multimedia Sports Journalism at university and realised I wanted to go into PR after the ‘Sports PR and Communications’ module in my third year. I studied Multimedia Sports Journalism at university and realised I wanted to go into PR after the ‘Sports PR and Communications’ module in my third year. ” – Audrey Hepburn.

Meeting 62

Meeting Sports Film Journalism 62

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely.

Writing 60

Writing SEO Google Local 60

ISEBOX

DECEMBER 1, 2016

But when he finally visits with Big Don, who’s experiencing side effects from his shingles meds, a lightbulb appears above Dr. Bob’s head: Pharmaceutical Company B gave him access to a physician’s online portal service where he can watch an interactive, multimedia presentation on Drug Y. and DON’T Be Pharmaceutical Company A.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Beyond PR

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 72

Infographics Brand Branding Video 72

Sword and the Script

APRIL 7, 2020

Typically, this includes product or business announcements, but as we all know, these are not typical times. In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). Both Falcon.io

Technology 117

Technology System Tools Government 117