Sword and the Script

JULY 20, 2021

Better understanding your buyers allows you to message them around the things they care about, increasing the impact of your marketing (and maximizing ROI). Meet buyers where they are. They Ask, You Answer content—answers to questions frequently heard in sales meetings. It’s one thing to know who your buyers are.

B2B 172

B2B Company Marketing SEO 172

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. ”Yes, that may be obvious, but sometimes we overlook the obvious in our rush to meet deadlines.”

Case Study 210

Case Study Study Trends Web 210

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Want to stand out with content? Our biggest growth spurt was 150 percent between 2010 and 2011.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

JANUARY 31, 2017

We lost focus to the web, a splendid invention of hyperlinks engineered to capture our attention…and keep it. We might search the web with purpose, but get lost in the parade of pages. The popup, the slide-in, the call-to-action have paradoxically become both central to, and the bane of, marketing.

Marketing 60

Marketing Web Viral Social Media 60

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

JANUARY 20, 2018

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential?

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

NOVEMBER 12, 2016

Additional recommended reading: The Buyer’s Journey and Why Content Marketing is a Thing. Proof of B2B Marketing Value Does Not Start with the Competition. Marketers typically gather information about their buyers by talking to sales reps, meeting with product experts, or conducting online research.

B2B 114

B2B Marketing How To Survey 114

Sword and the Script

AUGUST 11, 2015

The burger business tells us a thing or two about content marketing. A similar notion is at work for content marketing. Feeding the content monster easily outpaces any burger eating contest. But there is plenty of room on the web for content that meets the needs of a niche. by Frank Strong.

Radio 60

Radio Fashion Comparison Content Marketing 60

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

The Resolution Blog

JANUARY 8, 2018

The 20 most engaging types of content. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. Thanks BuzzSumo :) 4. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

MAY 2, 2018

It’s a means of identifying and understanding an audience or public and using content to start a conversation. It’s made possible thanks to a growing industry of data, media and tools, to help understand behaviour on the internet and social web. It lies at the heart of the difference between public relations and marketing.

Blogging 61

Blogging Agency Meeting Web 61

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. These days, journalists are often asked to cover multiple stories a day with limited resources to meet deadlines. Be courteous to the journalist’s schedule.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Jack of all trades. Expanded expectations. Transactional not strategic. “It’s

Communications 120

Communications Crisis Internal International 120

PR 20/20

APRIL 29, 2023

This information can help you better understand your target audience and create content that resonates with them. Content performance : Google Analytics can track the performance of your individual web pages and blog posts, including pageviews, bounce rate, time on page, and more. We’re here to help.

Tools 70

Tools Measurement Strategy Analytics 70

Sword and the Script

SEPTEMBER 30, 2014

Luck usually is about preparation meeting opportunity. As I’ve written before – with demise of Google Authorship – it’s part of the job description: If you work in content or marketing or content marketing or any of the number of aspects related to a digital environment (including PR), your job is to be an early adopter.

Viral 116

Viral Technology Google Pitching 116

wiredPRworks

NOVEMBER 15, 2016

An international speaker in the meetings and event industry, Barbara was nominated for Meeting Professionals International Chicago’s “Tomorrow’s Leader Award” and is a National Speakers Association professional member. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks.

Strategy 40

Strategy Marketing Social Media Internal 40

Critical Mention

MAY 10, 2019

They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. For example, case studies and eBooks are excellent ways to showcase your knowledge.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MARCH 12, 2018

Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Have you factored in content marketing? How much traffic did those hits drive to your web site? Failing to test your concept.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

PR 20/20

DECEMBER 11, 2018

As a savvy marketer, you’re right to think you should get ahead of the curve. In our recent HubSpot User Group (HUG) meeting, we talked to Kevin Walsh , senior product manager of machine learning at HubSpot, about the ways marketers can harness the power of AI. Marketing Hub’s Content Strategy.

Enterprise 48

Enterprise Marketing SEO Analytics 48

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? And the budget never seems to be big enough to meet the CEO’s requirements for the business. Read Web Curios by Imperica.

Energy 48

Energy Course Creativity Web 48

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. Online content is king (referring to a blog).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? It is no longer a simple training video that explains the culture of an organization.

Video 100

Video Mobile Trade Shows YouTube 100

wiredPRworks

JUNE 17, 2016

I'd love to meet you!! attendees will learn to leverage social selling and multichannel marketing for associations. An author, Barbara contributed the LinkedIn chapter to "Success Secrets of the Social Media Marketing Superstars," and the PR chapter to “Success Secrets of the Online Marketing Superstars.”

Strategy 40

Strategy LinkedIn Social Media Reputation 40

wiredPRworks

JUNE 8, 2016

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. The world’s top financial planning and life insurance professionals are about to become more savvy about WIRED marketing, LinkedIn and social selling.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Prohibition

FEBRUARY 13, 2020

Today’s web users in particular are seeing straight through click-bait content and corporate messaging, so make sure you develop a brand voice which is relevant to your target audience which is trustworthy and appears authentic.

Measurement 62

Measurement Marketing SEO B2C 62

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Strategically plan your content and you shall succeed!

SEO 74

SEO Strategy Engineering Local 74

PR 20/20

JUNE 9, 2016

If you haven’t already, identify clear responsibilities, processes and goals to sync your marketing and sales efforts. To accomplish this, we recommend holding a meeting with key players from both marketing and sales to discuss: What does your existing lead database look like? 2) Align content marketing with the buying cycle.

Marketing 40

Marketing System Software Case Study 40

Cision

MAY 23, 2016

People have web video, YouTube, original programming on platforms like Netflix and Hulu, social media, increasingly sophisticated games and apps that are just as apt to consume our time as television… rather, they are far more likely to consume our time as television. Communicating is difficult.

Communications 206

Communications Television Transportation Study 206

PR 20/20

JULY 6, 2020

We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy. It's essential that your website works for you, not against you.

Training 72

Training How To Course Software 72

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can analyse the market, identify opportunities and develop a strategy that will help you reach your objectives.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? And when “unethical” meets “illegal” it is a bad, bad, bad thing.

Government 109

Government Reputation Web Corporate 109

PR 20/20

NOVEMBER 30, 2022

It’s imperative to meet on a regular basis to discuss performance, professional goals and areas to improve. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. Yes, that may be obvious, but sometimes we overlook the obvious in our rush to meet deadlines.”. said Damico.

Case Study 40

Case Study Study Trends Web 40

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Scheduling meetings can be a nightmare when juggling multiple schedules. For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. Never worry about being double booked again!

Mobile 306

Mobile Content Marketing Pitching Social Media 306

PR 20/20

JUNE 6, 2023

It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. HubSpot Service Hub is designed to meet the needs of businesses and organizations that aim to deliver exceptional customer service and support.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

FEBRUARY 14, 2017

Cookie the blog and then use it for retargeting (those ads that follow you around the web after visiting a site). This is a good example of integrated marketing. We Should Measure Content Marketing by Relationships. While it’s always good to meet new people, the foundation of a community is returning visitors.

B2B 67

B2B Measurement Blogging Community 67

Shift Communications

FEBRUARY 16, 2016

In the internet of a decade ago, users experienced brands primarily through web browsers. Content was differentiated purely within the browser and had little ability to leave that medium. Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings.

Mobile 60

Mobile Examples Brand Branding 60