Sword and the Script

NOVEMBER 12, 2016

That’s the contention of Tony Zambito in a piece titled, “ The Importance Of Goal-Directed Behaviors To Buyer Personas.”. Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling.

B2B 115

B2B Marketing How To Survey 115

Critical Mention

MAY 10, 2019

They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Increased demands from the business, external challenges (Covid, politics, lack of civility) and fewer communicators, antiquated tools to meet the demands.”.

Communications 122

Communications Crisis Internal International 122

Stephen Waddington

MAY 2, 2018

It’s a means of identifying and understanding an audience or public and using content to start a conversation. It’s made possible thanks to a growing industry of data, media and tools, to help understand behaviour on the internet and social web. It lies at the heart of the difference between public relations and marketing.

Blogging 61

Blogging Agency Meeting Web 61

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

The Resolution Blog

JANUARY 8, 2018

The 20 most engaging types of content. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. Thanks BuzzSumo :) 4. It’s a daunting first task in PR.

Tools 136

Tools Publicity Measurement SEO 136

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. I could write a book on this topic. These days, journalists are often asked to cover multiple stories a day with limited resources to meet deadlines.

Television 120

Television Pitching Journalism Interviews 120

wiredPRworks

NOVEMBER 15, 2016

An international speaker in the meetings and event industry, Barbara was nominated for Meeting Professionals International Chicago’s “Tomorrow’s Leader Award” and is a National Speakers Association professional member. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks.

Strategy 40

Strategy Marketing Social Media Internal 40

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. Online content is king (referring to a blog).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

FEBRUARY 13, 2020

Today’s web users in particular are seeing straight through click-bait content and corporate messaging, so make sure you develop a brand voice which is relevant to your target audience which is trustworthy and appears authentic. Investing in SEO can be key to making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Strategically plan your content and you shall succeed!

SEO 74

SEO Strategy Engineering Local 74

wiredPRworks

JUNE 17, 2016

I'd love to meet you!! attendees will learn to leverage social selling and multichannel marketing for associations. An author, Barbara contributed the LinkedIn chapter to "Success Secrets of the Social Media Marketing Superstars," and the PR chapter to “Success Secrets of the Online Marketing Superstars.”

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Cision

MAY 23, 2016

A lot of writing and speaking tips recommend avoiding “jargony” words, but we probably aren’t as adept at understanding the words that we use that people don’t understand, or that are possibly too broad to infer the meaning that we intend to convey. Communicating is difficult.

Communications 206

Communications Television Transportation Study 206

wiredPRworks

JUNE 8, 2016

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. The world’s top financial planning and life insurance professionals are about to become more savvy about WIRED marketing, LinkedIn and social selling.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Beyond PR

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release.

Case Study 40

Case Study Study Trends Web 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. It spokes off a coworking space, and has communal areas where the businesses meet. Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. 9 Things True Thought Leaders Always Do.

Leadership 40

Leadership Insurance Insurance Community 40

Norton's Notes

JULY 29, 2015

One of my career defining roles was writing the social media strategy for a prominent central bank. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Do you believe Marketing, PR, and SEO will merge into one?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 2, 2014

That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting. Marketing and sales need to define and agree what defines a lead. Add science to content marketing.

Web 113

Web LinkedIn Infographics Software 113

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example. Now, confirming that Natalina writes about our topic frequently is essential.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Google’s Aims. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

Cision

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Then, fulfill that promise in your content. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.

Blogging 215

Blogging Company Engineering Airlines 215

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. But choosing the correct topic to write about is actually one of the hardest parts of content marketing.

How To 66

How To SEO Content Marketing Data 66

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter. First: Who Benefits from a Keyword Library? Get Feedback and Alignment.

Brand 208

Brand Branding How To SEO 208

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. my day is somewhat at the mercy of the marketing industry. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

JULY 19, 2018

Content production is one of the more time-consuming functions of a modern marketer. Most people spend 2-3 hours writing a single blog post, and many brands publish multiple times per week—sometimes multiple times per day. Curate high-quality third-party content with Curata. Find freelancers with Scripted.

Tools 41

Tools Strategy Analytics Data 41

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Writing makes me aware. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Then, fulfill that promise in your content. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.

Blogging 77

Blogging Company Engineering Airlines 77

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

MAY 26, 2015

Several years ago it became apparent that marketing was beginning to look more like PR. The web has fundamentally changed the overall approach driving many marketing programs — it’s forced marketing integration — and content marketing incorporates core PR principles that have long been the basis of effective media relations.

Corporate 60

Corporate Communications Web Creativity 60

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. Get specific. Generative AI for Visuals.

Creativity 132

Creativity Enterprise Tools Training 132

Sword and the Script

SEPTEMBER 2, 2014

Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Now is the time to improve your workflow. Failure demand.

How To 60

How To Software System Employee 60

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. That’s why it’s always a good idea to write like you talk– at least when it comes to blog posts.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. The days of marketing celebrating meeting activity goals in the boardroom, while revenue targets are missed, are a thing of the past.

Social Media 91

Social Media Marketing Media Creativity 91