Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. This has application in a range of public relations situations from qualitative research to meeting summaries. More sophisticated text analysis is also possible.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Further, Ms.

Case Study 98

Case Study B2B Study Marketing 98

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

NOVEMBER 12, 2016

Additional recommended reading: The Buyer’s Journey and Why Content Marketing is a Thing. Proof of B2B Marketing Value Does Not Start with the Competition. Marketers typically gather information about their buyers by talking to sales reps, meeting with product experts, or conducting online research.

B2B 115

B2B Marketing How To Survey 115

PR 20/20

APRIL 29, 2023

This is traffic that is coming from a search engine results page (SERP) and is a good indication of how optimized your content is. Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content.

Tools 70

Tools Measurement Strategy Analytics 70

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Jack of all trades. Expanded expectations. Transactional not strategic. “It’s

Communications 122

Communications Crisis Internal International 122

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. By this, I mean a frequently updated blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

The Resolution Blog

JANUARY 8, 2018

The 20 most engaging types of content. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. Read Jim’s insights and my response on Paul Sutton’s PR blog.

Tools 136

Tools Publicity Measurement SEO 136

PR 20/20

NOVEMBER 30, 2022

It’s imperative to meet on a regular basis to discuss performance, professional goals and areas to improve. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Cision

AUGUST 16, 2016

While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. These days, journalists are often asked to cover multiple stories a day with limited resources to meet deadlines. Be courteous to the journalist’s schedule.

Television 120

Television Pitching Journalism Interviews 120

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Strategically plan your content and you shall succeed!

SEO 74

SEO Strategy Engineering Local 74

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Tell me one interesting fact about you that you have never revealed on your blog?

Interviews 28

Interviews B2B Blogging Real Estate 28

wiredPRworks

NOVEMBER 15, 2016

An international speaker in the meetings and event industry, Barbara was nominated for Meeting Professionals International Chicago’s “Tomorrow’s Leader Award” and is a National Speakers Association professional member. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks.

Strategy 40

Strategy Marketing Social Media Internal 40

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? And the budget never seems to be big enough to meet the CEO’s requirements for the business. Read Web Curios by Imperica.

Energy 48

Energy Course Creativity Web 48

PR 20/20

DECEMBER 11, 2018

As a savvy marketer, you’re right to think you should get ahead of the curve. In our recent HubSpot User Group (HUG) meeting, we talked to Kevin Walsh , senior product manager of machine learning at HubSpot, about the ways marketers can harness the power of AI. There are still plenty of ways to get started with AI in marketing.

Enterprise 48

Enterprise Marketing SEO Analytics 48

wiredPRworks

JUNE 17, 2016

I'd love to meet you!! attendees will learn to leverage social selling and multichannel marketing for associations. An author, Barbara contributed the LinkedIn chapter to "Success Secrets of the Social Media Marketing Superstars," and the PR chapter to “Success Secrets of the Online Marketing Superstars.”

Strategy 40

Strategy LinkedIn Social Media Reputation 40

wiredPRworks

JUNE 8, 2016

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. The world’s top financial planning and life insurance professionals are about to become more savvy about WIRED marketing, LinkedIn and social selling.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Critical Mention

MARCH 12, 2018

Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Have you factored in content marketing? How much traffic did those hits drive to your web site? Failing to test your concept.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? And when “unethical” meets “illegal” it is a bad, bad, bad thing.

Government 109

Government Reputation Web Corporate 109

ZudePR

JULY 20, 2016

It spokes off a coworking space, and has communal areas where the businesses meet. One circle’s the people you meet/message/chat with every few months, share information, shoot the breeze. 8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Cision

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

PR 20/20

JUNE 6, 2023

It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Content management: The platform enables you to create and manage your website content, blog posts, and landing pages within the HubSpot Content Management System (CMS).

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Scheduling meetings can be a nightmare when juggling multiple schedules. For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. Never worry about being double booked again!

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 31, 2016

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. But We Produce a lot of Content. 5 Big Ideas on Content Marketing Consistency .

Content Marketing 60

Content Marketing Marketing Newspapers Web 60

Shift Communications

FEBRUARY 16, 2016

In the internet of a decade ago, users experienced brands primarily through web browsers. Content was differentiated purely within the browser and had little ability to leave that medium. Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings.

Mobile 60

Mobile Examples Brand Branding 60

Waxing UnLyrical

MAY 18, 2015

Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” 6 Tips for Building Thought Leadership into Your Marketing Plan. Content Marketing: Without Community, It’s Only Half the Equation. How to Become a Leader in Your Industry Using Social Media.

Leadership 40

Leadership Insurance Insurance Community 40

PR Breakfast Club

JULY 31, 2014

A good database is only a starting point; the best PR pros take the time to check search engines and blog directories such as AllTop to further refine and research their media contacts, ensuring each contact meets their need. Effective PR pros take the time to carefully search for media contacts that best fit their target angles.

Pitching 47

Pitching Construction LinkedIn Engineering 47

Norton's Notes

JULY 29, 2015

Tell me one interesting fact about you that you have never revealed on your blog? So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. What is your favourite blog/website/podcast (in relation to the topic) and why?

Interviews 28

Interviews SEO Banking Radio 28

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Trustworthy content from an authoritative source.

Google 113

Google Guidelines Web B2C 113

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

NOVEMBER 30, 2021

Lots of other research has shown this to be true – but the Korn Ferry adds some detail: 79% wait to contact sales until after fully defined their needs, 57% wait until they’ve identified the products they think meets their needs, and. 27% “web searches,”. Not content marketing. 28% “peers/colleagues,”.

B2B 100

B2B Trade Shows Survey Study 100

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter. You can create tabs for different themes of keywords, if you have them.

Brand 208

Brand Branding How To SEO 208