Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

JANUARY 20, 2018

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential?

Case Study 98

Case Study B2B Study Marketing 98

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Pressure on measurement. Jack of all trades. Expanded expectations.

Communications 122

Communications Crisis Internal International 122

Critical Mention

MARCH 12, 2018

Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Have you factored in content marketing? Failing to measure your results. How much traffic did those hits drive to your web site?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Strategically plan your content and you shall succeed!

SEO 74

SEO Strategy Engineering Local 74

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. Online content is king (referring to a blog).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

JUNE 6, 2023

It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Marketing Hub’s social features help you engage with your audience and manage your social media presence. How do I know if my organization needs HubSpot Marketing Hub?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

NOVEMBER 30, 2022

It’s imperative to meet on a regular basis to discuss performance, professional goals and areas to improve. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JULY 6, 2020

We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy. We all dabble, but don’t have trained developers on our team.

Training 72

Training How To Course Software 72

Waxing UnLyrical

MAY 18, 2015

The Best Way to Measure Thought Leadership. Why: “Measuring an investment you make in thought leadership is extremely difficult. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” 6 Tips for Building Thought Leadership into Your Marketing Plan.

Leadership 40

Leadership Insurance Insurance Community 40

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? This harkens back to the old days of web analytics, when we all tracked hits. The Old Way. Video Metrics.

Video 117

Video Measurement Communications How To 117

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. The industry will be redefined by marketing agencies that are more nimble, tech savvy, open, and collaborative.

Agency 40

Agency Marketing Financial System 40

PR Breakfast Club

JULY 31, 2014

A good database is only a starting point; the best PR pros take the time to check search engines and blog directories such as AllTop to further refine and research their media contacts, ensuring each contact meets their need. What metrics do you use to measure an outlet ’ s relevance? Now it’s time to pitch. Heidi Sullivan'

Pitching 47

Pitching Construction LinkedIn Engineering 47

Norton's Notes

JULY 29, 2015

Twitter’s approach to open data also makes measurement easy. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Deep down, I’m still a lover of long form content and don’t want to lose this to valuing web clicks.

Interviews 28

Interviews SEO Banking Radio 28

ZudePR

JULY 20, 2016

It spokes off a coworking space, and has communal areas where the businesses meet. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. This support network was invaluable for me, and still is. The best of both worlds. #3:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). Then I could be doing anything from attending client meetings to working on our own business strategy, pitching new clients or helping the team be great at what they do. Define your goals, and how they will be measured. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 118

Measurement Analytics Tools SEO 118

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. But choosing the correct topic to write about is actually one of the hardest parts of content marketing.

How To 66

How To SEO Content Marketing Data 66

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. This affordable platform created specifically for agencies keeps everyone on the same page with scheduling meetings, timelines and milestones. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns.

Publicity 70

Publicity Enterprise Analytics Tools 70

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

MAY 26, 2015

Several years ago it became apparent that marketing was beginning to look more like PR. The web has fundamentally changed the overall approach driving many marketing programs — it’s forced marketing integration — and content marketing incorporates core PR principles that have long been the basis of effective media relations.

Corporate 60

Corporate Communications Web Creativity 60

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. We meet up fortnightly to demo what we’ve been working on & what we’ve learnt. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

Norton's Notes

SEPTEMBER 16, 2016

Do you want to improve web traffic, online conversions, increase followers, shares or just improve all round? For most people I meet it’s usually a combination of all of these things. You can’t expect to improve if you don’t know the complete history of your brand’s social media marketing. MEASURING.

Social Media 28

Social Media Pinterest Media Analytics 28

Contently - Strategy

DECEMBER 29, 2022

These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results.

eBook 120

eBook Product Launch Software Internal 120

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. Generative AI for Visuals.

Creativity 82

Creativity Enterprise Tools Training 82

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Refrain from having lengthy meetings. Assign project teams.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 12) More dramatic platform changes will challenge marketing. 19) Movie franchise approach to content marketing outpaces the newsroom model.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Marketing predictions. Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. Marketing be nimble. Meeting buyers where they congregate. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations.

Marketing 168

Marketing Employee Content Marketing Training 168