Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Base content channels on those answers. Try something new.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Contently - Strategy

AUGUST 19, 2020

Clients typically offer extra support during these meetings to work around conditions or disabilities. This could be as simple as remote working or things like adapted meeting rooms or flexible working hours. ” The post 3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing appeared first on Contently.

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Healthcare Content Marketing Marketing Instagram 110

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? In meetings.

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Content Marketing Marketing Employee Pinterest 126

Contently - Strategy

SEPTEMBER 20, 2019

Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI. To find out the impact due dates have on marketers, Contently’s data science team studied the workflows of more than 13,000 pieces of content.

Content Marketing 88

Content Marketing Data Marketing Study 88

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. Change is a constant in today’s digital world.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Session content revolves around demand-gen, ABM, sales enablement, content strategy, and more. Content Marketing World & Expo (September, Cleveland). B2B companies focused on brand and content marketing should have this Content Marketing Institute event on their radar.

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Conference B2B Content Marketing Case Study 304

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 67

Content Marketing B2B Marketing Leadership 67

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

AUGUST 20, 2016

For all the sophisticated visual representations of the buyer’s journey – Venn diagrams, inverted funnels and figure-eight models – the net result of these meetings often boils down to increasing the volume of email marketing or spending more on PPC. It’s been a trend in content marketing too.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Shift Communications

OCTOBER 24, 2017

Offer to meet with them to brainstorm on the types of recipes/content that tend to drive the most eyeballs and engagement for them. You may be surprised that these reporters are actively looking to fill content on an ongoing basis, and will be amenable to accepting rolling recipe submissions across seasons. Alan Marcus.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Onclusive

DECEMBER 6, 2019

A comprehensive, graduate-level program created to address universal marketing pain points. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Content Marketing World. Dates: April 15 – 17, 2020. Location: San Jose, CA. ContentTECH Summit.

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Conference Marketing Case Study Measurement 329

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? In meetings.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

PR 20/20

JULY 1, 2016

While some people like to interchange the two terms, link building and content marketing are very different from one another. Content Marketing & Link Building: Two Peas in a Pod. Content Marketing & Link Building: Two Peas in a Pod. Even so, they can work together.

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Infographics Content Marketing Marketing SEO 45

PR 20/20

NOVEMBER 5, 2015

Nonprofits rarely have enough hours or dollars to meet their mission. As a nonprofit marketer, you want to employ a strategy that will attract, teach and inspire your supporters to help you drive your mission. Content marketing. For noble work, there is always more to be done. The solution?

Nonprofit 40

Nonprofit Content Marketing Strategy eBook 40

Remote PR Jobs

DECEMBER 12, 2022

Every company requires a different approach, so be sure to consider whether your skill set meets their goals when asking this question. The scope of your work will likely depend largely on the budget, so it is a reasonable and responsible question to ask during an intake meeting. Your client is reaching out to you for a reason.

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Privacy Meeting Strategy Social Media 264

Cision

JANUARY 5, 2017

Recent research from The Content Marketing Institute and MarketingProfs found the top two factors in increased content marketing effectiveness are doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%). Defining Brand Personas.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. 5 Steps to a Performance-Driven Content Marketing Strategy. Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

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Leadership Content Marketing Healthcare Google 126

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? No, that doesn’t mean I don’t like my friends or family. reading and traveling.

Meeting 40

Meeting Communications Marketing Community 40

Polaris

NOVEMBER 18, 2014

Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. content marketing. Andy Crestodina of Orbit Media, a Chicago-based web design company, created a “video chain letter” to make connections at Content Marketing World. Content Marketing'

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Conference eBook Content Marketing Brand 171

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. Content marketing is publishing, except that instead of monetizing the content with paid content or advertising, we sell more products and services.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? This information helps Google provide results that meet user expectations.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. The total count of posts published is down from 86 in 2020.

Blogging 131

Blogging Software Google Content Marketing 131

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. When I was on the in-house side, many internal meetings just added to the already very long to-do list I had.

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Agency B2C B2B Survey 137

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Excellent written communication skills. Good interpersonal skills.

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B2C Healthcare Training Agency 133

Prohibition

DECEMBER 12, 2023

Much of the AI supports recruitment for both the recruiter and the candidate, including AI-assisted meetings/follow-ups and smarter candidate suggestions. LinkedIn dabble with AI Between now and April 2024, LinkedIn is releasing a range of new features with a focus on AI integration. Get in contact today to find out how we could help you.

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LinkedIn Social Media B2C Instagram 62

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. Selecting the right PR agency for your business. technology, CPG, financial services, etc.)

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Agency Strategy Communications How To 195

Remote PR Jobs

SEPTEMBER 25, 2023

Do you meet all the journalist’s criteria? Turn HARO Into a Content Marketing Machine Not all of your pitches are going to be accepted, but don’t let the content go to waste. Then, dust your replies off and turn them into content for your brand’s site or blog. If yes, respond. If not, let it go.

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How To Media Pitching Reputation 100