Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

Burrelles Fresh Ideas

OCTOBER 24, 2023

In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Strategy 95

Strategy Ethics Social Media Data 95

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Diversity of content can be a particularly effective route to take here. It’s also important not to try and take shortcuts in this diverse content creation.

How To 40

How To Ethics Education Creativity 40

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Content marketing and media relations need each other.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Burrelles Fresh Ideas

JANUARY 23, 2024

It is also vital to have psychological perspectives on nuanced shared human values in marketing and PR. To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components. To connect with Katie, you can follow her on Twitter.

Technology 76

Technology Training Data Consumer 76

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences. Keep topics personal and relatable.

Financial 46

Financial Banking Content Marketing Writing 46

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Then in 2010, he co-founded Contently to help brands produce audience building content. Snow recommends looking for ethical short cuts to kick-start your career or your business.

Airlines 100

Airlines Viral Sports Ethics 100

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. Through a guided positioning process, the agency will hand over those digital accounts for the client to self-maintain over time, once a baseline is established.

SEO 120

SEO Creativity Mobile Journalism 120

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Content Forecast Calls for Users, Search Engines, Customization, and More.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR A few years ago, it was ethics, last year it was PR tech, and this year it was dedicated to activism. Perspective.

Media Relations 98

Media Relations Report Industry SEO 98

Critical Mention

OCTOBER 29, 2019

Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 92

Radio Television Social Media Sports 92

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. There are so many gems in his writing.

Digg 104

Digg SEO System Reddit 104

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. Now you have more time to write and strategize. Defining topics and titles for content calendars. Make ethics a part of the conversation, now.

Marketing 50

Marketing Training Data Ethics 50

Beyond PR

JUNE 14, 2018

As Tisch explained, the rise of content marketing, social media and technologies like artificial intelligence have dominated discussions in an industry that may need to revisit the fundamentals — like being on good enough terms with a journalist that you can actually pick up the phone and have your call answered. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. But, the great irony of marketing automation is that it’s largely still manual. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. Your job in marketing will probably be the least of concerns; Stephen Hawking, a highly revered physicist, has suggested AI could end humanity. The Struggle is Real in B2B Content Marketing [UML]. Don’t miss these related posts: .

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Critical Mention

JUNE 22, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” Understanding the ethics of sharing. Share” buttons appear everywhere online.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” Understanding the ethics of sharing. Share” buttons appear everywhere online.

Film 60

Film Print Creativity Internal 60

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

wiredPRworks

JUNE 8, 2016

MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. An author, Barbara contributed the LinkedIn chapter to "Success Secrets of the Social Media Marketing Superstars," and the PR chapter to “Success Secrets of the Online Marketing Superstars.”

Insurance 40

Insurance Insurance Financial LinkedIn 40

Sword and the Script

FEBRUARY 18, 2020

For example, in my search queries for “should you put a date on content,” just two among the top 10 results did not have a date. In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). So, a glimpse at page one results is not even pretending to be conclusive.

Blogging 117

Blogging Survey Google Engineering 117

ZudePR

JANUARY 26, 2016

I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. And it’s even more multi-faceted than Adrian writes. It is important to remember that in this brave new world of content marketing, most of your business depends on who you know.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. I believe all signs suggest the future of marketing looks more like public relations.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Source: Code of PR Ethics? ).

Survey 174

Survey Marketing B2B Study 174

Flatiron Communications

MARCH 25, 2015

A senior editor I know at LinkedIn recently urged me to consider writing for that fast-growing publishing platform. I get asked to write for all sorts of online outlets. I get asked to write for all sorts of online outlets. This week I received an email with the subject line: “Write for us, and we’ll give you swag.

Content Marketing 28

Content Marketing Marketing Enterprise YouTube 28

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Blogger outreach itself is not spam when done correctly (and ethically).

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Blogger outreach itself is not spam when done correctly (and ethically).

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Blogger outreach itself is not spam when done correctly (and ethically).

Tools 62

Tools Blogging Pitching Google 62

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” 68% Of Marketers Want To Know How To Create Better Visual Content [link].

Social Media 120

Social Media Twitter Media Nonprofit 120