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Customer-Centric PR Strategies for Using the Voice of the Customer

Burrelles Fresh Ideas

In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Content marketing and media relations need each other.

Survey 95
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5 Insights From The Best Emails Newsletters in Financial Services

Contently - Strategy

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Understanding the ethics of sharing. copyright law dates from the Constitution.

Film 60
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Understanding the ethics of sharing. copyright law dates from the Constitution.

Film 60
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Source: Code of PR Ethics? ).

Survey 176