article thumbnail

Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. It’s ethically the right thing to do. And it reiterates your copyright over the non-AI generated content you publish. A moment that will likely stretch into years.

Ethics 98
article thumbnail

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Be inspired.

article thumbnail

Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

Content marketing lessons for smaller brands. The former features leading thinkers while the latter sparked discussion about GMOs and ethical farming practice. If you need help developing a content strategy, get in touch. Content Marketing' The film clearly resonated with viewers.

article thumbnail

Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

article thumbnail

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

Ethics 47
article thumbnail

PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. You can be an ethical and persuasive PR pro or marketer without selling your soul. 4 Ways for Business to Build Trust. Talk to Us !