Don’t miss the 2019 Digital PR & Social Media Awards deadline

PR Daily

The post Don’t miss the 2019 Digital PR & Social Media Awards deadline appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital PR awards social media awardsSave $50 when you enter by the early-bird deadline on Feb.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts. That doesn’t sound much like a site for important social and political information or commentary, does it?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. With over 337,000 mentions, the spot took the lead with social reaction. By Cokey Falkow.

Digital PR skills for PR pros are paramount for survival

PR Daily

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. We don’t have to rewrite the laws of gravity, comprehend the concept of “space-time” for general relativity, or invent the ultimate low-cost viral app, but PR professionals should: Market the digital skills we already possess. What does best on social media?

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. This is a clear indication of the growth in popularity of visual content. However, only 38 percent of companies say they have a defined social media strategy.

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

Enter your best email marketing, recruitment or influencer campaign. The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards digital PR awards marketing awards PR awards

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not. A New Content Creation Model.

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Good morning, PR pros: The Academy of Motion Picture Arts and Sciences made history Sunday when it awarded Kwak Sin Ae, Bong Joon Ho and their colleagues the “Best Picture” award for “Parasite.” PR Daily also was represented, at No. SOCIAL BUZZ.

The Role of Technology in Social Media Management

The Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with Inova. Ferrovial Content Strategy on Blog, Ferrovial. Digital Product or Service Launch. USE OF DIGITAL AND SOCIAL MEDIA FOR….

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. PR is suddenly sexy again.

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

Deadline approaching for PR Daily’s 2015 Digital PR & Social Media Awards

PR Daily

PR Daily wants to recognize how you uniquely and creatively put digital PR and communications and social media to work for your organization. This year’s program is looking for the best of the best in digital PR and social media from in-house agencies and independent communication practitioners in the private, corporate, nonprofit and government sectors.

Think you’re an expert in digital PR and social media? Prove it.

PR Daily

PR Daily wants to recognize how you uniquely and creatively put digital PR and social media to work for your organization. If your work focused on using digital and social media tools to enhance your message, PR Daily’s 2016 Digital PR & Social Media Awards were made for you. For this year’s program, our judges are looking for the best of the best in digital PR and social media.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. We saw the power of digital communications and social media harnessed by imaginative minds. Best Digital & Social Media Activity. PR Bingo, SHIFT Communications. ·

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR.

Content marketing tips that will surprise you

PR Daily

Want greater reach and results for your digital PR programs? Then follow these three often counter-intuitive tips for successful content marketing, provided by keynote speakers for the July 30-31 Content Marketing Summit at LinkedIn : 1. Avoid the common tendency to add visuals merely to increase the likelihood of getting more content views. Answer these three questions before creating any content: What is going to serve their needs?

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. Who are “the media?”. This means that influence is no longer limited to industry publications and members of the news media.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. Try your best to ensure that it’s original content. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications.

Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

In a rapidly—and continually—changing digital landscape, it is those who innovate that rise above the noise and stand out. We called on these digital communications pros to share their creative work—and they delivered. We’re excited to announce PR Daily’s 2020 Digital PR & Social Media Awards finalists. Cause Marketing/CSR. Content Marketing. Leftover Upgrade, Maxwell PR. Portraits of Longevity, Maxwell PR.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. Try your best to ensure that it’s original content. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly.

What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend. Social media MASSIVELY outweighs the other three, in terms of search popularity. (Nerd post alert.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! If you haven’t tried them yet, podcasts are a fantastic way to create effective content. Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. And new content? Are you a PR pro? I want to hear about your favorite PR wins and lessons!!

eBook 192

My Alternative to the Suddenly Expensive iStockPhoto.com

Rock the Status Quo

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts? Digital PR Blogging content marketing Social Media

Metrics in Crisis Comms, Marketing and Social Media [UML]

Sword and the Script

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. And so, metrics is the theme for this week’s Unscripted Marketing links [UML] roundup. What is Agile Marketing Again?

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. I was pretty good at media relations and I was confident I’d be able to turn things around. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form.

How to make sure your PR campaign cuts through the noise

Prohibition

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Ensure you plan strategically before starting any PR campaign. Quality, engaging content is key.

B2C 62

Getting to Know Your Customers

The Proactive Report

When a New York City dealership needed a way to reach potential customers and boost sales, they decided to give AI marketing a try. A one-weekend trial of Albert, Adgorithm’s AI-driven marketing platform convinced them this was the answer – they sold 15 motor cycles that weekend. Albert crunches data from the dealership’s CRM and content from across social channels. Then Albert creates lookalike audiences and runs test campaigns with content – headlines and visuals.

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? 10X Content.

B2C 179

Sendible – Content Curation Suggestion Feature

The Proactive Report

Content curation is a vital part of social media content strategy. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the content. I have several feeds set up from sites I know publish good content that will be of value to my audiences. And once I find something I want to post, I have to paste that content into my dashboard. Social Media Strategy

Digital is Driving PR Industry Growth

The Proactive Report

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. The digital PR agency has a bright future.

Newsletters Every PR Pro Should Subscribe To

ImPRessions - Crenshaw Communications

Every good PR person has the same best friend – email. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach.

B2B 190

9 productive activities for PR pros during a summer lull

PR Daily

Here’s what PR pros can do with the downtime in slower summer months. We asked a few PR and communications pros for some ideas. I work with clients on training so they’re ready to hit the ground running in September and get the best results from their Christmas marketing campaigns.” Laura Moore, social media strategist. “We Katheryn Watson, digital PR manager, Kaizen Agency. RELATED: Share the content that captivated audiences ].

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Good morning, PR pros: Peeps and Crocs have teamed up to offer pastel-colored footwear, complete with Peep-shaped jibbitz: Croc out your Easter baskets with a pair of PEEPS X Crocs, officially on shelves today! Several tech giants are offering their digital workplace resources for free as the COVID-19 outbreak worsens and many organizations are telling their employees to work from home (most recently, Amazon and Microsoft). FREE REPORT: State of PR 2020 ]. SOCIAL BUZZ.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. Stony Brook News Website, Stony Brook University Office of Communications and Marketing. The Flack Pack PR podcast, Washington Media Group. PR Campaign.

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” This seems like a no-brainer to me, yet 70 percent of marketers lack a consistent or integrated content strategy.

NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers. Media organizations that broadcast from the floor, like CNBC and Cheddar, aren’t coming back yet either.