Don’t miss the 2019 Digital PR & Social Media Awards deadline

PR Daily

The post Don’t miss the 2019 Digital PR & Social Media Awards deadline appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital PR awards social media awards

Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. With over 337,000 mentions, the spot took the lead with social reaction. million) and is being shared liberally on social media.

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There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

Enter your best email marketing, recruitment or influencer campaign. The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Best Use of Digital & Social Media for.

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

The Role of Technology in Social Media Management

The Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Social Media Campaign.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? After decades of media relations and pitching, everything is suddenly changing. PR is suddenly sexy again. Anyone can create content, blog and launch a new social media page.

Deadline approaching for PR Daily’s 2015 Digital PR & Social Media Awards

PR Daily

PR Daily wants to recognize how you uniquely and creatively put digital PR and communications and social media to work for your organization. If you wear those hats, then PR Daily’s 2015 Digital PR & Social Media Awards were built for you.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. Email Marketing Campaign.

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience.

Think you’re an expert in digital PR and social media? Prove it.

PR Daily

PR Daily wants to recognize how you uniquely and creatively put digital PR and social media to work for your organization. If your work focused on using digital and social media tools to enhance your message, PR Daily’s 2016 Digital PR & Social Media Awards were made for you. For this year’s program, our judges are looking for the best of the best in digital PR and social media.

Content marketing tips that will surprise you

PR Daily

Want greater reach and results for your digital PR programs? Then follow these three often counter-intuitive tips for successful content marketing, provided by keynote speakers for the July 30-31 Content Marketing Summit at LinkedIn : 1.

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. Who are “the media?”. Content is the currency for building social relationships that can boost earned media.

How to make sure your PR campaign cuts through the noise

Prohibition

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. Ensure you plan strategically before starting any PR campaign. Quality, engaging content is key.

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What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Social media MASSIVELY outweighs the other three, in terms of search popularity.

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! If you haven’t tried them yet, podcasts are a fantastic way to create effective content. And new content?

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Metrics in Crisis Comms, Marketing and Social Media [UML]

Sword and the Script

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML].

My Alternative to the Suddenly Expensive iStockPhoto.com

Rock the Status Quo

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Digital PR Blogging content marketing Social Media

9 productive activities for PR pros during a summer lull

PR Daily

Here’s what PR pros can do with the downtime in slower summer months. We asked a few PR and communications pros for some ideas. I work with clients on training so they’re ready to hit the ground running in September and get the best results from their Christmas marketing campaigns.”

Getting to Know Your Customers

The Proactive Report

When a New York City dealership needed a way to reach potential customers and boost sales, they decided to give AI marketing a try. A one-weekend trial of Albert, Adgorithm’s AI-driven marketing platform convinced them this was the answer – they sold 15 motor cycles that weekend.

Sendible – Content Curation Suggestion Feature

The Proactive Report

Content curation is a vital part of social media content strategy. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the content. Social Media Strategy

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5. Why it matters: On Tuesday, “Nike,” “Colin Kaepernick” and “Betsy Ross” trended on Twitter as social media users weighed in.

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5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY.

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? 10X Content.

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PR pros predict which industry trends will matter most in 2019

PR Daily

With every new year it’s important for PR professionals to reflect on the prior 12 months’ successes and failures—and to prepare for what the coming year might bring. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

Digital is Driving PR Industry Growth

The Proactive Report

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. The digital PR agency has a bright future.

How to Measure the Quality of Your Content

The Proactive Report

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. Can you measure the quality of your content? There is a flood of content published every day.

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

For many content marketers, millennials—who have $1.3 that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive. RELATED: Did you use social in an innovative way to accomplish PR goals?

SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

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Why PR May be the Answer to the Future of Search

The Proactive Report

PR and the Future of Search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.

Storytelling Tips to Make Your Brand More Relatable

Personal PR

By Richard Brownell | PR News Online 02/11/2014. Read the full article here … Brand Journalism Digital PR GETTING PERSONAL WITH PR Online Reputation Public Relations Social Media Publicity brand journalism business Chris Hammond content marketing marketing personal pr personal publicity PR richard brownell storytelling Wells Fargo

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. A good social media dashboard is essential. Social Media Strategy Template. PR strategy tech tools

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Make Your Website a Tool to Grow Your Business

The Proactive Report

Create content partnerships. Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find. Content Marketing Digital PR analytics content goals google small business website

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