3 social media trends to embrace in 2021

PR Daily

What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? For public relations and marketing professionals specifically, 2020 was transformative. Social media experienced a bit of a renaissance.

Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

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The importance of strategy for social media and content marketing. Here’s an excellent case in point …

PR Warrior

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing.

Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

3 social media trends to watch in 2021

PR Daily

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. Expect the increase in influencer and user generated content to continue. It’s not only influencers who are creating meaningful content.

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. It’s also matured into outstanding social media engagement, partnership opportunities, products and more.

Why listening is a superpower for social media managers

PR Daily

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

5 ways to make your social media content sparkle in 2021

PR Daily

If there is one guarantee about working in social media, it’s that change is inevitable. Here are five best practices to help ensure your social content resonates in 2021: 1. When companies post surface-level statements on current events or social issues (e.g.

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Try another social media platform.

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. While visual content provides a fun and expressive outlet for people.

How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

By the numbers: Black History Month sees more mentions on social media

PR Daily

The discussion of Black History Month this year has far surpassed social media mentions on platforms in 2020. The post By the numbers: Black History Month sees more mentions on social media appeared first on PR Daily.

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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Social media lessons from BarkBox’s campaign for the NFL’s big game

PR Daily

The team behind a dog’s perspective on the NFL championship shares how they approached their social media strategy and lessons to be learned for jumping on the next big cultural moment. Nelson: We share a lot of content during Super Bowl weekend.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics.

How companies are failing social media managers—and wasting crucial talent

PR Daily

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed. Social media managers wield an immense amount of power over companies’ reputations. Social media managers are overworked.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. These statistics prove a direct link between your content and communications and how willing people are to invest in your brand -- aka, your bottom line.

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there!

Report: Negative social media content on the rise

PR Daily

Social media has dramatically increased companies’ ability to interact with customers. A report from Crisp reveals that social media’s ability to propagate harmful content is a key reason behind the difficulties many organizations face around crisis response.

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. Earned media is going to get harder. This is what social media did to the traditional gatekeeper. 1) Marketing content vs. content marketing.

How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […]. The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Every generation uses social media daily

PR Daily

Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. The post Every generation uses social media daily appeared first on PR Daily. Content Marketing Marketing Measurement Research & Audit Social Media UncategorizedAre you looking to target older consumers?

5 emerging, surging social media trends for 2020

PR Daily

Scrap your content calendar, prioritize listening, and put self-promotion on hold. the way we work and use social media. Five crucial social media trends are highlighted below. Adapting the content calendar process. Most social media managers have been trained to prepare content weeks or months in advance, but that approach will either result in outdated and off-tone content, or will require you to scrap everything you created and start again.

One Prediction Each for PR, Content Marketing and Social Media  

Sword and the Script

Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. Recommended Reading: Why Content Marketing and Public Relations Need Each Other.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing. Content marketing, when done right, helps in many other areas of your business. How Content Marketing Supports B2B PR and Thought Leadership. B2B Content Marketing

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Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". Social posting?

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? 5 B2B Content Marketing Trends That You Should Know.

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This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young. Brands Case Study Content marketing Social media Brian Goulet The Goulet Pen Company

Why and how to use IGTV for content marketing

PR Daily

Video is king of today’s social media landscape. According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. For example, it automatically starts playing content as soon as you open the app, and you can bounce from channel to channel to see what your favorite creators have posted. Best practices for IGTV content marketing. Create content in an episodic format.

3 ways Onclusive is helping SMG advance its content marketing efforts

Onclusive

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts. Communicators must work even harder to stand out and protect their organizations’ brand images from rumors floating around social media platforms.

6 meaty content marketing metrics to monitor

PR Daily

Are your content marketing efforts accomplishing anything substantial? There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. Here are six noteworthy stats that help reveal the true merits of your content initiatives: Email clickthrough rates. If your emails are consistently driving high volumes of website traffic, your content is doing its job. If no one’s clicking, your content’s not sticking.

How to Build Trust – 10 Lessons from Content Marketing World

Garrett Public Relations

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. content content creation content marketing public relations reputation management social media social media marketing thouught leadership writing media relations press release

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. Social media managers are ambitious, according to the report.

Announcing PR Daily’s 2019 Content Marketing Awards

PR Daily

Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Writing & Editing content marketing awards marketing awardsDon’t miss the early-bird deadline on June 12.

Announcing PR Daily’s 2019 Content Marketing Awards

PR Daily

Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awardsDon’t miss the early-bird deadline on June 12.

5 ways to level up social media visuals for everyone

PR Daily

You don’t have to be a graphic designer to make your social media pop. CamelCase hashtags also help, says Carmen Collins , senior social media and talent brand manager at Cisco. You’re giving people a reason not to have a ‘thumb-stopping moment’ with your content, because they can’t read it.”. Just be aware of the visual trends big brands are embracing, and take only what works for your audience,” says Ryan McCready , social media lead Venngage.

Why content marketers must be active on social media

PR Daily

At one time or another, most of us have struggled with social media. Whether you’re stuck figuring out what to say, how to say it or where to post it, the ins and outs of social media can be overwhelming, expensive and time-consuming. However, if you’re practicing content marketing , social media must be part of your strategy. Why build your social media presence? How to Grow Your Social Engagement.

What Goes in a Content Marketing Plan

ReimaginePR

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Sadly, as content marketers we don’t have ghostly voices telling us what to do. You need a Content Marketing Plan. Subscribe here to get your free Content Marketing Plan checklist!