INDUSTRY INSIGHTS YOUR PEERS ARE READING
Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. Content marketing is a long-term strategy. This means offering gated content (e.g., MORE
All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. MORE
There are more than 30 categories, including multichannel campaign, Instagram Stories, social listening and real-time response and recruitment campaign. The post Don’t miss this week’s Digital Marketing & Social Media Awards deadline appeared first on PR Daily. MORE
It’s a new year, and that means its time to reevaluate your content marketing strategy. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. Rather, it should be part of your overall marketing. MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. Knowing the crucial role of digital marketing, it's essential to maintain your digital marketing and social media channels. MORE
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. “Prettying up mediocre content won’t make it any better. Edit your media. MORE
Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Social Media Strategy. MORE
Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. MORE
If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. Building VISIBILITY through content. Quality content will find an audience. Growing INFLUENCE through content. MORE
For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. MORE
What does your audience want from video content on each of the major social media platforms? Some audiences are more likely to use one platform than another—which means each social media site has a unique user base with specific wants. MORE
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Digital marketing is a puzzle that brands continue trying to solve. They’re sinking more money into paid search and social media isn’t always the answer. MORE
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. MORE
Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. MORE
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! MORE
At one time or another, most of us have struggled with social media. Whether you’re stuck figuring out what to say, how to say it or where to post it, the ins and outs of social media can be overwhelming, expensive and time-consuming. Why build your social media presence? MORE
An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. MORE
Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […]. MORE
Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms. MORE
Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. Recommended Reading: Why Content Marketing and Public Relations Need Each Other. MORE
Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. MORE
The ever-decreasing attention spans of social media users. Social media monitoring tools can help you find those customers, prospect and influencers speaking about your industry. Perri Robinson is an enterprise marketing manager for Meltwater. MORE
Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Don’t miss the early-bird deadline on June 12. MORE
The post Don’t miss your chance to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards social media awards MORE
When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young. Brands Case Study Content marketing Social media Brian Goulet The Goulet Pen Company MORE
I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing. MORE
Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. MORE
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. MORE
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. MORE
How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar. MORE
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. MORE
The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards marketing awards social media awards MORE
The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. MORE
However, there’s more you can do to maximize your event appearance besides creating a PowerPoint, posting on social media and picturing the audience members in their underwear. The answer begins with content marketing. Schedule social promotion. Content Marketing MORE
Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Are you looking to target older consumers? MORE
What’s next for influencer marketing, and just how important is ‘social listening’? Social media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits. MORE
Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awards MORE
When used thoughtfully, influencer marketing campaigns can help PR efforts flourish. Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. MORE
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers? MORE
" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing. MORE
If you fail to connect PR to social media and content marketing, you’re missing an opportunity. If a tree falls in the forest… Even before there were social media platforms to consider, it was always true […]. The post Are you integrating PR, content marketing and social media for better results? Something’s becoming clearer than ever these days. MORE
B2B PR Sense
FEBRUARY 3, 2019
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. Knowing the crucial role of digital marketing, it's essential to maintain your digital marketing and social media channels.
PR Daily
AUGUST 9, 2019
Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Are you looking to target older consumers?
Garrett Public Relations
MAY 13, 2019
Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […].
PR Warrior
FEBRUARY 3, 2017
I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing.
Garrett Public Relations
AUGUST 16, 2019
Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
PR Daily
AUGUST 19, 2019
What does your audience want from video content on each of the major social media platforms? Some audiences are more likely to use one platform than another—which means each social media site has a unique user base with specific wants.
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PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it!
PR Daily
JULY 15, 2019
The ever-decreasing attention spans of social media users. Social media monitoring tools can help you find those customers, prospect and influencers speaking about your industry. Perri Robinson is an enterprise marketing manager for Meltwater.
PR Daily
MAY 23, 2019
Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Don’t miss the early-bird deadline on June 12.
PR Daily
JUNE 13, 2019
What’s next for influencer marketing, and just how important is ‘social listening’? Social media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.
PR Daily
MAY 16, 2019
Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awards
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The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
PR Daily
MAY 28, 2019
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape.
B2B PR Sense
MAY 10, 2019
" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing.
PR Daily
JUNE 19, 2019
When used thoughtfully, influencer marketing campaigns can help PR efforts flourish. Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches.
Sword and the Script
DECEMBER 26, 2017
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics.
The Proactive Report
DECEMBER 4, 2018
The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.
B2B PR Sense
MARCH 4, 2019
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies.
PR Daily
JULY 10, 2019
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Digital marketing is a puzzle that brands continue trying to solve. They’re sinking more money into paid search and social media isn’t always the answer.
PR Daily
AUGUST 7, 2018
At one time or another, most of us have struggled with social media. Whether you’re stuck figuring out what to say, how to say it or where to post it, the ins and outs of social media can be overwhelming, expensive and time-consuming. Why build your social media presence?
Cision
SEPTEMBER 16, 2015
All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.
Sword and the Script
APRIL 8, 2017
For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore.
PR Daily
MAY 2, 2019
Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. Content marketing is a long-term strategy. This means offering gated content (e.g.,
Sword and the Script
DECEMBER 20, 2016
Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. Recommended Reading: Why Content Marketing and Public Relations Need Each Other.
PR Daily
FEBRUARY 21, 2019
Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms.
Cision
JULY 21, 2015
Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media.
Cision
APRIL 20, 2015
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. “Prettying up mediocre content won’t make it any better. Edit your media.
ReimaginePR
APRIL 30, 2016
Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Social Media Strategy.
PR Daily
JULY 23, 2019
Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].
PR Daily
MAY 21, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?
PR Daily
APRIL 15, 2019
The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards marketing awards social media awards
PR Warrior
SEPTEMBER 28, 2018
If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. Building VISIBILITY through content. Quality content will find an audience. Growing INFLUENCE through content.
PR Daily
APRIL 29, 2019
There are more than 30 categories, including multichannel campaign, Instagram Stories, social listening and real-time response and recruitment campaign. The post Don’t miss this week’s Digital Marketing & Social Media Awards deadline appeared first on PR Daily.
PR Daily
JANUARY 24, 2019
It’s a new year, and that means its time to reevaluate your content marketing strategy. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. Rather, it should be part of your overall marketing.
PR Daily
FEBRUARY 28, 2019
However, there’s more you can do to maximize your event appearance besides creating a PowerPoint, posting on social media and picturing the audience members in their underwear. The answer begins with content marketing. Schedule social promotion. Content Marketing
PR Daily
APRIL 30, 2019
Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.
PR Daily
MARCH 25, 2019
The post Don’t miss your chance to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards social media awards
Garrett Public Relations
JULY 29, 2018
If you fail to connect PR to social media and content marketing, you’re missing an opportunity. If a tree falls in the forest… Even before there were social media platforms to consider, it was always true […]. The post Are you integrating PR, content marketing and social media for better results? Something’s becoming clearer than ever these days.
PR Warrior
DECEMBER 19, 2016
When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young. Brands Case Study Content marketing Social media Brian Goulet The Goulet Pen Company
Cision
SEPTEMBER 20, 2017
An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media.
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