PR Warrior

FEBRUARY 3, 2017

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing.

Content Marketing 271

Content Marketing Case Study Social Media Strategy 271

B2B PR Sense

OCTOBER 30, 2019

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. B2B Content Marketing

B2B 213

B2B Content Marketing How To Marketing 213

B2B PR Sense

FEBRUARY 3, 2019

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. Knowing the crucial role of digital marketing, it's essential to maintain your digital marketing and social media channels.

Content Marketing 240

Content Marketing Social Media B2B How To 240

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics.

Content Marketing 163

Content Marketing SEO Social Media Survey 163

PR Warrior

MARCH 28, 2018

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it!

Content Marketing 339

Content Marketing Brand Branding Marketing 339

Garrett Public Relations

MAY 13, 2019

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […].

Social Media 166

Social Media Small Business SMB Media 166

PR Daily

MARCH 3, 2020

You don’t have to be a graphic designer to make your social media pop. CamelCase hashtags also help, says Carmen Collins , senior social media and talent brand manager at Cisco. The post 5 ways to level up social media visuals for everyone appeared first on PR Daily.

Social Media 170

Social Media Trends Media Mobile 170

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore.

Content Marketing 116

Content Marketing Social Media B2B Marketing 116

PR Daily

SEPTEMBER 20, 2019

Video is king of today’s social media landscape. According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. Best practices for IGTV content marketing. Create content in an episodic format.

Content Marketing 171

Content Marketing Instagram How To Marketing 171

B2B PR Sense

MAY 10, 2019

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing.

B2B 242

B2B Content Marketing How To Marketing 242

PR Daily

NOVEMBER 13, 2019

Are your content marketing efforts accomplishing anything substantial? There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. If your emails are consistently driving high volumes of website traffic, your content is doing its job.

Content Marketing 162

Content Marketing Marketing Analytics Data 162

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes.

Sports 102

Sports Social Media Television Media 102

B2B PR Sense

MARCH 4, 2019

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies.

Content Marketing 253

Content Marketing How To Marketing eBook 253

PR Daily

DECEMBER 20, 2019

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.

Content Marketing 148

Content Marketing Marketing Measurement Analysis 148

Sword and the Script

DECEMBER 20, 2016

Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. Recommended Reading: Why Content Marketing and Public Relations Need Each Other.

Content Marketing 104

Content Marketing Social Media B2B Marketing 104

PR Daily

MAY 23, 2019

Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Don’t miss the early-bird deadline on June 12.

Content Marketing 120

Content Marketing Marketing Video Writing 120

PR Daily

MAY 16, 2019

Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awards

Content Marketing 120

Content Marketing Marketing Video Social Media 120

PR Daily

JANUARY 17, 2020

If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. For example, here’s a helpful snapshot for social media marketing.). Social media sentiment.

Content Marketing 137

Content Marketing Measurement Marketing Data 137

PR Daily

APRIL 29, 2020

Most social media managers know they must incorporate visual content into their plans. Now, 81% of businesses use video as a marketing tool—up from 63% the previous year—according to HubSpot. On top of that, social media platforms have been redesigned to cater to mobile.

Video 171

Video Social Media Marketing Media 171

PR Daily

AUGUST 7, 2018

At one time or another, most of us have struggled with social media. Whether you’re stuck figuring out what to say, how to say it or where to post it, the ins and outs of social media can be overwhelming, expensive and time-consuming. Why build your social media presence?

Content Marketing 124

Content Marketing Social Media Marketing Media 124

PR Daily

JULY 15, 2019

The ever-decreasing attention spans of social media users. Social media monitoring tools can help you find those customers, prospect and influencers speaking about your industry. Perri Robinson is an enterprise marketing manager for Meltwater.

Social Media 171

Social Media Media Enterprise Community 171

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media 285

Social Media Strategy Media Pinterest 285

ReimaginePR

APRIL 30, 2016

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Social Media Strategy.

Content Marketing 227

Content Marketing Marketing Film Brand 227

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. Once you set your goals, you can set KPIs to measure your content’s success.

Content Marketing 137

Content Marketing How To Marketing B2B 137

PR Daily

JUNE 19, 2019

When used thoughtfully, influencer marketing campaigns can help PR efforts flourish. Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches.

Social Media 171

Social Media Media B2C Nonprofit 171

Garrett Public Relations

JANUARY 19, 2020

The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Tools 130

Tools Small Business Social Media SMB 130

Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. content content creation content marketing public relations reputation management social media social media marketing thouught leadership writing media relations press release

Content Marketing 96

Content Marketing Comparison Conference Trends 96

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC).

Conference 241

Conference Content Marketing Marketing Education 241

PR Warrior

DECEMBER 19, 2016

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young. Brands Case Study Content marketing Social media Brian Goulet The Goulet Pen Company

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Small Business Examples Content Marketing Case Study 268

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

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Content Marketing Strategy Marketing Advertising 243

HMA Public Relations

FEBRUARY 13, 2020

The post How can I improve my content marketing? Featured PR Observations and Preferences Social Media ALS Ice Bucket Challenge Broomstick Challenge HMA Public Relations Marissa Baker NASA social media viral trends

Content Marketing 83

Content Marketing Viral Marketing Social Media 83

PR Daily

FEBRUARY 21, 2019

Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms.

Storytelling 169

Storytelling Social Media Media Instagram 169

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers.

Social Media 121

Social Media YouTube Media Radio 121

PR Daily

FEBRUARY 28, 2019

However, there’s more you can do to maximize your event appearance besides creating a PowerPoint, posting on social media and picturing the audience members in their underwear. The answer begins with content marketing. Schedule social promotion. Content Marketing

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Content Marketing Publicity Marketing Conference 145

PR Daily

MAY 2, 2019

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. Content marketing is a long-term strategy. This means offering gated content (e.g.,

Content Marketing 171

Content Marketing Marketing SEO Banking 171

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

Content Marketing 207

Content Marketing Trends Marketing SEO 207

B2B PR Sense

FEBRUARY 13, 2020

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed.

Content Marketing 202

Content Marketing Tools Strategy Marketing 202

PR Daily

APRIL 30, 2019

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

Resources 115

Resources Content Marketing Marketing Storytelling 115

PR Daily

JANUARY 24, 2019

It’s a new year, and that means its time to reevaluate your content marketing strategy. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. Rather, it should be part of your overall marketing.

Content Marketing 167

Content Marketing Marketing B2B Strategy 167

Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

Content Marketing 335

Content Marketing Tools Marketing SEO 335