The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Is the Content Marketing honeymoon over?

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Is the Content Marketing honeymoon over?

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

Agility PR Solutions

AUGUST 26, 2021

Search Engine Optimization is an important aspect of a brand’s content marketing. For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. The post 3 ways digital PR and SEO work together appeared first on Agility PR Solutions.

SEO 174

SEO Digital PR Engineering Content Marketing 174

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Instead, with data that only your business has access to, you can create solid and unique content to build a campaign around, and show yourselves as a reputable source.

Digital PR 62

Digital PR Internal International Data 62

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Rock the Status Quo

NOVEMBER 19, 2014

Similar Posts You Might Like: LinkedIn For Brands: Get Better Results From Your Company Page Look Smarter Than Your Colleagues at Digital PR 3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. Content Marketing'

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

Digital PR 62

Digital PR Google Comparison SEO 62

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. How Do Digital PR Leaders Compare?

Digital PR 132

Digital PR Twitter Content Marketing Industry 132

Agility PR Solutions

AUGUST 9, 2020

As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world.

Digital PR 138

Digital PR Crisis Software Content Marketing 138

The Proactive Report

DECEMBER 23, 2015

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. These are precisely the skills needed by marketing and PR pros in 2016 and beyond. Digital PR should be high on your list for 2016. DOWNLOAD THE PDF.

Digital PR 100

Digital PR Content Marketing Course Report 100

The Proactive Report

JANUARY 24, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” That sounds remarkably like Digital PR. WHAT ARE THE NECESSARY STEPS?

Digital PR 100

Digital PR Enterprise Technology Study 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Content Marketing Mastering Social Media' Meritus Media Inc., Meritus Media Inc.

Social Media 279

Social Media Strategy Pinterest Media 279

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. Author Bio.

Branding 254

Branding Brand Web Content Marketing 254

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021?

Digital PR 88

Digital PR Branding Brand Engineering 88

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

The Proactive Report

FEBRUARY 3, 2015

https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Content Marketing Online PR digital PR likeagirl mcdonalds. The game has indeed changed – it takes smart, creative ideas, excellent execution and real-time interaction to win this race.

Digital PR 100

Digital PR Social Media Media YouTube 100

Rock the Status Quo

FEBRUARY 23, 2015

Transform your content fails into content marketing successes: Using a defined content strategy considerably boosts your odds of success, when it comes to content marketing. Download The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer here. Are you a PR pro?

eBook 100

eBook Digital PR Handbook Content Marketing 100

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

The Proactive Report

FEBRUARY 22, 2016

Either train your in-house team to research, write & publish quality content with powerful visuals, or find a Digital PR partner who can support your team and help them produce this kind of engaging content. People want to feel part of a story and the right visuals give them that.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Either train your in-house team to research, write & publish quality content with powerful visuals, or find a Digital PR partner who can support your team and help them produce this kind of engaging content. People want to feel part of a story and the right visuals give them that.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

DECEMBER 24, 2014

For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' This is no different, it’s just more effective. Infographic courtesy of Kargo.com.

Mobile 201

Mobile Strategy Web Consumer 201

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s refreshing. It’s wonderful!!

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. Get the Digital PR Tips News letter. Altimeter ).

Strategy 149

Strategy B2C SEO Social Media 149

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

JANUARY 28, 2015

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. Content Marketing Online PR' DOWNLOAD THIS INFOGRAPHIC.

Infographics 100

Infographics Content Marketing Digital PR Study 100

Rock the Status Quo

OCTOBER 27, 2014

And it’s a GREAT example of today’s digital PR! Keep that in mind so it becomes a part of your overall content marketing strategy, but isn’t your ONLY strategy. Digital PR' I <3 it. One last thing to keep in mind is that LinkedIn is an earned media platform.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167