Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment.

Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Get your Digital PR team trained.

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Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Get your Digital PR team trained.

Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy

Prowly

For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine. Content Marketing Magazine content marketing SEO

SEO 101

Digital PR: Importance for Your Brand in 2021

5W PR

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. So how will Digital PR help your brand in 2021?

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not. A New Content Creation Model.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. Content Marketing Digital PR

Digital PR skills for PR pros are paramount for survival

PR Daily

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. We don’t have to rewrite the laws of gravity, comprehend the concept of “space-time” for general relativity, or invent the ultimate low-cost viral app, but PR professionals should: Market the digital skills we already possess. Smart PR pros and clients know this.

Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea. So yes, SEO has become an important PR skill.

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Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

Business owners relying more on digital PR teams to stay open during COVID crisis

Agility PR Solutions

As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world.

Digital PR Challenges in 2016

The Proactive Report

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently: So it’s not the lack of budget that’s the main concern for brands – it’s producing the right content consistently and figuring out what’s working. Content Marketing

Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. By Cokey Falkow.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. Content Marketing Digital PR

Content marketing tips that will surprise you

PR Daily

Want greater reach and results for your digital PR programs? Then follow these three often counter-intuitive tips for successful content marketing, provided by keynote speakers for the July 30-31 Content Marketing Summit at LinkedIn : 1. Avoid the common tendency to add visuals merely to increase the likelihood of getting more content views. Answer these three questions before creating any content: What is going to serve their needs?

How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. So, which emotions do you need to target to make your content more shareable? Unveiling surprising facts or data can also make your online PR content go viral.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. Content is the currency for building social relationships that can boost earned media. TopRank Online Marketing.

The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role.

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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

The Personality Traits of Top Digital PR Leaders

Buzzstream

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. However, with IBM Watson Personality Insights, we were able to narrow down the most common traits of the top influencers in digital PR and link building. .

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Good morning, PR pros: The Academy of Motion Picture Arts and Sciences made history Sunday when it awarded Kwak Sin Ae, Bong Joon Ho and their colleagues the “Best Picture” award for “Parasite.” Digital PR leaders are energetic, assertive, adventurous, smart and ambitious, according to IBM’s Watson. Traits such as “energetic” were linked to “fast-paced and busy lives”—something to which many PR pros can relate. PR Daily also was represented, at No.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. Try your best to ensure that it’s original content. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. Try your best to ensure that it’s original content. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Ferrovial Content Strategy on Blog, Ferrovial. Digital Product or Service Launch. Digital Transformation of Sales, Microsoft. Market Boldly Podcast, Katrina Olson Strategic Communications. USE OF DIGITAL AND SOCIAL MEDIA FOR….

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

Enter your best email marketing, recruitment or influencer campaign. The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards digital PR awards marketing awards PR awards

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! If you haven’t tried them yet, podcasts are a fantastic way to create effective content. Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. And new content? Are you a PR pro? I want to hear about your favorite PR wins and lessons!!

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. That’s the theme for this week’s Unscripted Marketing Links [UML].

Deadline approaching for PR Daily’s 2015 Digital PR & Social Media Awards

PR Daily

PR Daily wants to recognize how you uniquely and creatively put digital PR and communications and social media to work for your organization. This year’s program is looking for the best of the best in digital PR and social media from in-house agencies and independent communication practitioners in the private, corporate, nonprofit and government sectors. If you wear those hats, then PR Daily’s 2015 Digital PR & Social Media Awards were built for you.

Think you’re an expert in digital PR and social media? Prove it.

PR Daily

PR Daily wants to recognize how you uniquely and creatively put digital PR and social media to work for your organization. If your work focused on using digital and social media tools to enhance your message, PR Daily’s 2016 Digital PR & Social Media Awards were made for you. For this year’s program, our judges are looking for the best of the best in digital PR and social media.

Today’s Most Important PR Skills – and Needed New Expertise

Glean.info Blog

While writing and relationship-building remain the foundations for work in public relations, PR pros have assumed new responsibilities in SEO, social media and other tasks once considered outside the domain of PR. These are some of the most desirable new PR skills.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. We saw the power of digital communications and social media harnessed by imaginative minds. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

Digital is Driving PR Industry Growth

The Proactive Report

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing.

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

For many content marketers, millennials—who have $1.3 that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive. Simply calling it “content” and not “marketing” doesn’t mean they’ll find it more valuable than a typical ad. This can better inform your personas and ultimately help you create valuable content that resonates with this demographic.

Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

If I did a better job of creating content, it could be even better! Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? Content Marketing 10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare. Not too shabby for a niche vertical and a couple of hours time, right?

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. As they progress along the journey they read a lot of content – 114 pieces on average, according to Forrester. 10X Content.

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Why listening is a superpower for social media managers

PR Daily

Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers. As important as it is in social media and digital PR to respond to negative comments and reviews, also acknowledges good ones.