Remove Content Marketing Remove Digital PR Remove Infographics Remove Social Media

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! If you haven’t tried them yet, podcasts are a fantastic way to create effective content. Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. And new content? Are you a PR pro? I want to hear about your favorite PR wins and lessons!!

eBook 192

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. I was pretty good at media relations and I was confident I’d be able to turn things around. This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. Stony Brook News Website, Stony Brook University Office of Communications and Marketing. The Flack Pack PR podcast, Washington Media Group. PR Campaign.

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

For many content marketers, millennials—who have $1.3 that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive. Simply calling it “content” and not “marketing” doesn’t mean they’ll find it more valuable than a typical ad. This can better inform your personas and ultimately help you create valuable content that resonates with this demographic. Beef up social campaigns.

SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. How’s how to create SMART news content.

Reddit 116

How Content Makes Loyal Fans: Part One

The Proactive Report

Content. It’s content that usually reaches them at Step One – Awareness. To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand. You also need content that’s visible in social media. What kind of content? The content you publish has to stand out from the flood of content already available on this topic.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? percent access content/information. So what kind of content are they looking for in apps? It’s not just about social media, checking email, conducting a search or shopping.

Mobile 167

PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. The same principles apply to content. The media landscape has changed dramatically.

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement? Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How to improve visual content?

#DigitalPR Chat on Visual Content with Victoria Lim

The Proactive Report

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement? Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How to improve visual content?

Working with Influencers #ViralChat Q&A

The Proactive Report

A3: Once you have identified who you want to connect with, read their content. You can use Sendible to set up a monitoring feed of all content from the influencers you want to connect with. You do that by linking to their content, RTing their posts and complimenting them. Watch this video on how to create content that’s 10x better than the rest. Q7: What kind of content should businesses share to build relationships with influencers? Get Digital PR Tips.

Create More Content…. Without Actually Creating More

Rock the Status Quo

With my book launch coming up WAY too fast and not enough time in the day to do everything I’d like, I’m revisiting how I repurpose content. Like seeds blown from a dandelion, repurposed content grows reach and brings fresh life to your ideas while extending the impact of content you’ve already paid to create. I do this to promote each new piece of content. Who doesn’t love social signals and sharing? Digital PR

Can Twitter’s Decline be Saved With PR?

Rock the Status Quo

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy. The below infographic outlines the major issues pretty well. Why not try these 4 digital PR tactics to revitalize Twitter?

15 Digital Skills You Need in 2015

The Proactive Report

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. DOWNLOAD THIS INFOGRAPHIC. Content Marketing Online PR

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture.

Create More Content…. Without Actually Creating More

Rock the Status Quo

I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same. With my book launch coming up WAY too fast and not enough time in the day to put marketing plans in place the way I’d like to, I’ve decided to revisit how I repurpose content. I do this to promote each new piece of content. Who doesn’t love social signals and sharing? Digital PR

9 Quotes About the Intersection of PR, Social & Content

Cision

The Internet has transformed PR, which means you now need a strategy that combines PR with social and content to appeal to your audience and drive results for your business. Each speaker had a unique perspective on the topic and offered valuable insight for PR professionals looking to blend three strategies into one. Here are some of the top quotes from each of the three speakers: Want to brush up on your basic PR skills?

SEO 215

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. Consider the News Feed offered by the social platform.

Six Tips for Generating a Content Plan to Boost your PR Efforts

5W PR

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. For PR pros, the rise of content has provided countless new opportunities to communicate with important audiences and raise visibility for critical clients.

Are you on the cutting edge of digital communications?

PR Daily

The digital landscape is changing the way communicators attract attention for their clients or organizations. Social media has the power to turn followers into brand advocates. Digital platforms allow organizations to announce important news or engage audiences with captivating stories. The infographic below offers a step-by-step guide to perfecting your award entry: Looking for more inspiration?

Why 'new PR' requires linkbuilding

PR Daily

The link is the new currency of digital PR success. Content marketing has reached its tentacles into public relations, with blogs, social media and personalized content gaining influence. A few stats to consider: 74 percent of Facebook users prefer to click on shared content via a brand''s page versus a paid advertisement. Users are 6 times more likely to click on user-generated content than sponsored content.

Can Twitter save itself with PR?

PR Daily

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy. The below infographic from Instavest outlines the major issues pretty well. It’s my favorite social media platform for a variety of reasons.

Post Election Digital Skills Shortage

The Proactive Report

We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.

How PR Can Help Build An Organic Audience

Cision

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. Consistently providing valuable content will help make them more loyal and more likely to stand by your brand even during difficult times. The answer lies in distributing high-quality content across the channels your targeted audience uses.

eBook 191

What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. Consider the News Feed offered by the social platform.

BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. When aggregating the types of outreach people are doing, there are 3 profiles that recur most often: Volume Senders – This group consists primarily of link builders who are primarily relying on links from specific page types to their content/site. We then determine how exactly the content we are pitching will be of interest to them.

Data 96

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago.