5W PR

MARCH 29, 2024

Digital PR Harnessing online channels like social media engagement, content marketing, and influencer outreach is key. Content marketing through insightful blog posts, articles, and industry reports further cements the brand as a thought leader.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. (Read part one here.) Why did I bring these out in the light?

Agency 164

Agency SEO Training Analysis 164

PR in High Definition

JUNE 3, 2020

Better yet, tag the social media account it was sourced from or embed the image directly from the source. Photo agencies have expensive lawyers and aren’t afraid to use them. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. Do it yourself.

Digital PR 77

Digital PR Viral Creativity Examples 77

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” This seems like a no-brainer to me, yet 70 percent of marketers lack a consistent or integrated content strategy. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

PR in High Definition

JUNE 3, 2020

Better yet, tag the social media account it was sourced from or embed the image directly from the source. Photo agencies have expensive lawyers and aren’t afraid to use them. The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. Do it yourself.

Digital PR 48

Digital PR Viral Creativity Examples 48

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. We have recently celebrated our ninth birthday.

B2C 100

B2C B2B Agency Training 100

5W PR

SEPTEMBER 13, 2023

Integrated digital media planning Integrated digital media planning refers to the strategic coordination of various digital channels, such as social media, display advertising, search engine marketing (SEM), content marketing, influencer collaborations, and more.

Brand 78

Brand Branding Media Resources 78

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. of UK and US agency and brand professionals put this at the top of their list. Almost half (48%) felt that their content was not creating any customer engagement. A good social media dashboard is essential. Social Media Strategy Template.

Tools 100

Tools Strategy Content Marketing Measurement 100

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. The digital PR agency has a bright future.

Industry 100

Industry Digital PR Training Agency 100

Burrelles Fresh Ideas

JANUARY 2, 2024

Incorporating video content into a fitness website I worked on not only enriched the user experience but also improved the site’s visibility in search results. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies.

SEO 84

SEO Mobile Engineering Ethics 84

Rock the Status Quo

OCTOBER 27, 2014

Once it is live, share their article on the LinkedIn company page and other social media assets, as relevant. And it’s a GREAT example of today’s digital PR! One last thing to keep in mind is that LinkedIn is an earned media platform. Digital PR' I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Landis PR

DECEMBER 18, 2023

Think about how you can make the most of a PR win. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros. Talk to Us!

Tools 67

Tools Marketing Advertising Advertising 67

Prohibition

JANUARY 28, 2020

It’s not of particular surprise when something not interesting, non-engaging or lacking in originality isn’t picked up by every national journalist, so to avoid this happening you must ensure that your PR campaign provides quality content. Establish a holistic approach for your PR campaign.

B2C 62

B2C How To B2B Product Launch 62

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Businesses can build a devoted following using content marketing that is informative and compelling.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Proactive Report

APRIL 28, 2015

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience.

Storytelling 100

Storytelling Tools Digital PR Course 100

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Just don’t. You’re worth it. #16:

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

JANUARY 27, 2016

As PR professionals, I’d like to think we are the ultimate owners of trust. Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Social media that reflects responsiveness and engagement. Custodians of trust. Are we watching, listening?

Customer Service 40

Customer Service Reputation Energy SEO 40

ZudePR

JUNE 10, 2015

When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. You have a featured blog post image which looks good when shared across all social media networks. This assumes you’ve got one.

eBook 68

eBook Engineering Tools Case Study 68

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. This study belittles the value of media, which ruffles my feathers a bit. Duh… but wait. Why does this matter?

Agency 100

Agency Survey Customer Service Engineering 100

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Check out these 10 newsletters every PR pro should read. PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. This is contrary to 99% of all PR advice that says short emails are best. Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

ZudePR

JANUARY 21, 2016

I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Friends said nice things: “You’re all over social media Dave.”

Digg 104

Digg SEO System Reddit 104

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR). This is the book waiting to be written about the PR industry. And if you run a studio/office/agency always ask why, in every situation.

How To 65

How To Meeting Creativity Agency 65

Doctor Spin

JANUARY 8, 2022

Let me explain: Table of Contents. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. There’s email marketing , not email communications.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. The outcome?

Industry 52

Industry Web Wikipedia Education 52

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Landis PR

DECEMBER 11, 2023

Speak to your PR agency – it’s what we do. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Again, speak to your PR agency – we live and breathe by it. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40