Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. Nothing is out of your reach, but you need strategy, drive and commitment.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. These types of stories are meant to be consumed at once and tell their own unique story.” Really quick primer on Snapchat.

Measurement 40

Measurement How To Marketing Engineering 40

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. How did you make the switch from journalism to PR? We have a lot in common.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. Most people find independent journalism and earned media to be the most credible source of information. What is PR?

Study 61

Study Survey B2B Advertising 61

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? Learn to write well. Karma is real.

Newspapers 120

Newspapers Financial Crisis System 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 88

Agency Energy Crisis Management Industry 88

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Again, we have the issue of lack of appropriate measurement tools. About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Media Print Enterprise 98

Cision

MAY 5, 2016

I very much enjoyed journalism and had a blast doing it. Personalization of these channels has led to consumers becoming more active gatekeepers in how, where and in what format they like to consume their information. How did you get your start in PR? What advice do you have for those looking to begin a career in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” By promoting the study, are they promoting their brand’s health measures? Fred Minnick is an award-winning writer, photographer and Wall Street Journal best-selling author specializing in spirits.

Chemicals 50

Chemicals Pitching Study Journalism 50

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 187

Marketing Content Marketing Data Social Media 187

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Journalistics

FEBRUARY 25, 2013

Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. If you’re patient enough to follow this prescription I’m about to write out for you, I guarantee you’ll generate more publicity than you ever did smiling and dialing.

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC. 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Beyond PR

JANUARY 18, 2018

But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend , the time is ripe for communications teams to expand marketing’s focus on earned media. Banner ads, pay-per-click ads, even native advertising all served as successful means for brands to get in front of consumers.

Media 75

Media Advertising Advertising Measurement 75

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Organization Development Journal. Source: Hargis, M. &

eBook 52

eBook Groups Biotechnology Resources 52

Flatiron Communications

APRIL 13, 2021

He writes: “Substack has captivated an anxious industry because it embodies larger forces and contradictions. ” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters.

Media 41

Media Journalism Reddit Local 41

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. I studied journalism with a few PR courses sprinkled in between at St. We define moments as a period of time when the consumer has completed an action.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. This is where BuzzSumo often came into play. Prospecting. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. The organization switched from Cision according to the write-up. Does reputation top profit?

Software 118

Software Case Study Advertising Advertising 118

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. How can you measure success of the long-form posts? Once approved as final, you would then log in (as them) and post it.

Corporate 100

Corporate Leadership Brand Branding 100

The Proactive Report

JANUARY 2, 2018

And chronos is a man because as Booker T Washington in his autobiography Up From Slavery says, “The number of people who stand ready to consume one’s time, to no purpose, is almost countless.” I need to write about that in another post.). As I was journaling about kairos opportunity, someone had a need and texted me.

System 0

System Wikipedia Travel Education 0

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. We try to be very consumer-centric.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

AUGUST 31, 2023

Cara Buckley Cara Buckley is a 2018 Pulitzer-winning climate reporter who writes articles on individuals working toward solutions and off-the-beaten-path tales about responses to the crisis. Through her work, she communicates stories highlighting a greener future and pragmatic measures to tackle the challenges posed by climate change.

Energy 78

Energy Crisis Travel Report 78

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

MARCH 15, 2021

For all of these things be able to demonstrate the value that you added so that when it comes to applying for internships or writing to companies that you’d like to do some work experience for, you’ll have some practical PR know-how and successes that you can point at. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119