Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice.

How To 104

How To Guidelines Writing Pitching 104

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. These guidelines create a standardization for responding to negative feedback.

Policies 95

Policies Construction Reputation Privacy 95

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Guidelines for Submitting. Headline writing tips. Guidelines for author bios. Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177

PRSay

DECEMBER 18, 2023

We need to think about some of the longer-term implications of AI and how we behave and how we relate to each other, the media we consume,” etc., He advises organizations and PR teams to create guidelines for how to harness artificial intelligence in their businesses. Perry said.

Communications 72

Communications Guidelines Technology Tools 72

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? There must be some guidelines. Good morning. Maxim Behar: Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Blog content from people with varying writing skills (this even applies to some “media “sites now). Sensing a trend here?

Handbook 131

Handbook Guidelines Print LinkedIn 131

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. Lots of ghostwriters work with CEOs to write LinkedIn updates. This is where guidelines have an experienced person doing the work make a difference. Humanize it. Cross-talk.

B2B 103

B2B Twitter Brand Branding 103

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Utilize subheadlines. Test what works.

Writing 40

Writing Wireless How To Travel 40

ReimaginePR

MARCH 30, 2020

Furthermore, YouTube has quite wide sorts of videos that make it time consuming to review videos as a means to discover videos that are suitable for instruction purposes. YouTube additionally sets explicit guidelines about the best way to utilize Content ID. There’s without any mess or burning of the skin as there is with waxing.

How To 120

How To YouTube Video Web 120

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 76

SEO Writing Engineering Product Launch 76

Landis PR

MAY 9, 2022

Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Adhere to Legal Guidelines: Your legal counsel is a crucial component of the crisis team. Differentiate and prepare your communications appropriately.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Presspage

JULY 18, 2017

Is your audience mostly consuming content quickly and on their mobile devices, or do they prefer to read long form content on paper while enjoying a relaxed morning coffee? To make sure your content will not be consumed, ignore all information you might be able to gather on the audience's preferences.

How To 90

How To Guidelines Writing Consumer 90

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? Do not forget this step! How high was the quality of content the influencer created?

Marketing 156

Marketing Guidelines Measurement Analytics 156

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. The writing should move smoothly, so keep sentences short and snappy. Pay attention to the headline.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 192

Writing Communications Marketing B2B 192

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

How To 54

How To Writing Guidelines Television 54

Polaris

NOVEMBER 17, 2014

Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. Bloggers don’t have an editor. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Communications Conversations

MARCH 1, 2019

Consumer insights. The way that we have seen the greatest success in letting this happen is to have multiple touch points with the influencer and providing high level guidelines out of the gate. Then we also write example captions the influencers can draw from. Sustainability efforts. Company awards/honors.

How To 99

How To Guidelines Creativity Examples 99

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Because they’re constantly consuming news and putting context around brand stories for journalists, PR people are an incredible resource for trend spotting and research. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends B2B 170

Polaris

AUGUST 28, 2014

I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Introduce yourself to the people who hire the speakers, then contact each event to research the submission guidelines–and get a speaking engagement.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. At SHIFT, the consumer team frequently leverages this kind of predictability to secure clients broadcast coverage during saturated seasonal moments.

How To 60

How To Film Pitching Guidelines 60

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. It’s not enough to just count what’s easy to count; you must measure what really matters.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. More internal comms. Design skills required. Overwhelmed.

Communications 122

Communications Crisis Internal International 122

Ethical Voices

JANUARY 30, 2023

I had a real hard time with that because as a consumer what I saw was what it looked like. You can’t control what story they’re going to write, but you can control what you give them, for better or worse. I raised that issue to my employer and we made the decision to try to help them explain and defend it.

Ethics 89

Ethics Journalism Radio Television 89

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Presspage

JUNE 11, 2019

They now exist as a sort of gatekeeper between a brand’s story and the intended consumer, ensuring not only that the copy is correct and well-written, but that the narrative of the brand is being used strategically, appropriately and effectively. Here are some of the ways the communications editor role has changed in recent years.

Communications 60

Communications Storytelling Instagram Guidelines 60

Ethical Voices

SEPTEMBER 19, 2022

Because of Cambodia and the way it is, not so much in the consumer space. Is the general consumer, the general citizen, taking the celebrity endorsements and all the other things with a grain of salt? This is just information for you to write a kick-arse article. It’s a weird one. It’s a tricky one.

Ethics 83

Ethics Radio Sports Facebook 83

Ishmael's Corner

JUNE 8, 2015

It seemed as though no one missed a breath in the attempt to catch all the action, and I’m still not sure if the reporters and editors had any time to sleep between writing and designing 15 pages of fresh content, ready for consumption each morning.). In public relations, this lives in the art of pitching.

Communications 60

Communications Film Guidelines Pitching 60

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. The brand controls over two-thirds of the market.

Company 78

Company Marketing Education Data 78

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. ” Defining “ greenwashing “ and its repercussions.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. ” Defining “ greenwashing “ and its repercussions.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. ” Defining “ greenwashing “ and its repercussions.

Ethics 40

Ethics Guidelines Handbook Local 40

MaccaPR

JANUARY 15, 2019

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” Publicity Stunts Still Work In The Digital Age. billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78