Remove Consumer Remove Content Marketing Remove Guidelines Remove Writing
article thumbnail

The Benefits of Hiring a Professional for Your Press Release Writing

PR Fuel

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Write for Your Audience.

Writing 105
article thumbnail

How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Only 20% of people will read the rest of your content, though.

Writing 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Use headline formulas.

article thumbnail

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences. 2) Write shorter paragraphs.

Writing 60
article thumbnail

How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177
article thumbnail

How to Distribute Press Release the Easy Way: A Guide

PR Fuel

Nearly 80% of marketers are adding press releases to their content marketing strategies. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Make sure to follow their guidelines to the letter.

How To 104
article thumbnail

LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. Be authentic and let your voice show when writing.