Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward.

Trends 108

Trends Marketing Mobile YouTube 108

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. So, what businesses need the most is marketing strategy and the fundamentals – audience identification, positioning, messaging, distribution and feedback or measurement – haven’t changed even as tactics have evolved.

Social Media 149

Social Media Marketing Media Facebook 149

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. PR media monitoring can be a breeze.

Pitching 136

Pitching Agency Tools Resources 136

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. During your micro campaign, you are going to get the most traffic via Google search, so take advantage by buying AdWords during the campaign.

How To 284

How To Instagram Mobile Video 284

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? Measuring coverage success - Metrics on a mountain. That’s an hour back a week for creative!

eBook 120

eBook Google Tools Analytics 120

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

The Resolution Blog

FEBRUARY 25, 2019

We tend to ignore that, just like a normal buyer or consumer, journalists themselves do their research online. If they have a story, they go on Google and dig there. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there. So I asked myself, how do we measure PR?

Measurement 120

Measurement Case Study Pitching Agency 120

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Presspage

JULY 25, 2017

Perhaps if you are interested in how your PR efforts are being received, an interview or questionnaire may be a good idea. To find out more about measuring PR results quantitatively and qualitatively, check out Measuring PR success in terms of quantity and quality. Online data is booming.

Data 92

Data Tools Measurement Big Data 92

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews. Google Doc? In general, you’re better off requiring that any content you publish has not been previously published because Google penalizes duplicate content.

How To 177

How To Guidelines Content Marketing Video 177

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Read on for the full interview!

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring.

Software 78

Software Case Study Technology Tools 78

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. SHIFT, using Google Surveys, constructed two separate surveys meant to build a comprehensive understanding of the realities of work life. The story was grim for workers.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017.

Trends 87

Trends Marketing Mobile Web 87

Ethical Voices

SEPTEMBER 19, 2022

He doesn’t like to do things in small measures, clearly, because he turns around and goes, “Hey, let’s open up in four other markets,” so we opened up Thailand, Cambodia, Vietnam and Laos, and that was all last year. Right, so in Cambodia most people did not have the Internet or Google. Let’s leave.”

Ethics 83

Ethics Radio Sports Facebook 83

NewsWhip

MARCH 3, 2020

I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. From understanding the media landscape, identifying the most influential authors, developing a strategy and measuring success, data connects all those pieces from start to finish.

Data 88

Data Agency Sports Creativity 88

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. PaveAI turns your Google Analytics data into insights using AI.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – directory listings.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go.

Education 40

Education Measurement Government Interviews 40

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Don’t use listens to measure success. Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. Plan podcast content.

Engineering 120

Engineering Tools Examples YouTube 120

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Frederik Vincx

MAY 2, 2016

Right now our team is focused on bringing on board more consumer technology brands. I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands. He’s very networked and Google is an inspirational brand. All our inbound and outbound efforts revolve around this goal.

Software 60

Software Airlines Corporate Construction 60

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. Few of us have forgotten that infamous Newsnight interview with Jeremy Paxman and Michael Howard, the epitome of the importance of just answering the question. Be yourself.

Policies 72

Policies Facebook Advertising Advertising 72

Beyond PR

MARCH 27, 2018

Google searches for influencer marketing have skyrocketed over the past year. They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. Zakin said in a recent interview , “Never stop talking to your customer. …

Fashion 73

Fashion Instagram Enterprise Brand 73

Landis PR

JANUARY 16, 2024

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Agency 59

Agency Internal International Meeting 59

Prohibition

NOVEMBER 6, 2021

PPC (Pay Per Click) is a method of advertising on a search engine, typically Google, Bing, or Yahoo. An audience that looks like your target consumers will be made up of people with similar demographics and behaviours, but who are yet to discover your brand. Analyse your data, and measure your results. On LinkedIn, Twitter.

Social Media 62

Social Media Media Advertising Advertising 62

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. See what comes up from Google.

Brand 70

Brand Branding Local Interviews 70

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension.

Publicity 87

Publicity Ethics Technology Government 87

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 10, 2016

With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. It’s one thing to make people listen, but measuring it is key. It really started a necessary conversation that truly amplified the voices of disgruntled consumers.

Measurement 40

Measurement Energy Retail Creativity 40