ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. By Mike Falkow. And while that is certainly part of the process, it’s not nearly the whole picture.

Digital PR 246

Digital PR Reputation Employee Energy 246

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Getting Started with Earned Media is Simple.

Strategy 257

Strategy How To SEO Engineering 257

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase.

How To 245

How To Media Report Interviews 245

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time.

Analytics 81

Analytics Comparison Google Interviews 81

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Along the same lines, Google currently offers Gemini Pro in Bard. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105

Trends YouTube Video Social Media 105

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Google has a lot of research to share with you. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

The Stalwart Blog

OCTOBER 3, 2019

Maybe you’re publicly traded, or you’ve got some presence that is widely known by a general consumer base, let’s say. Well, you can Google search for me. The post Video – What is Crisis Governance; Interview with John Tishler appeared first on Public Relations Security. How do they get ahold of you?

Government 74

Government Crisis Video Interviews 74

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. You can stop reading there. AI is already in newsrooms.

Journalism 156

Journalism Public Affairs Ethics Technology 156

ReimaginePR

SEPTEMBER 9, 2021

Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results. There are certain topics where Google allocates a substantial chunk of SERPs for video results. Accessible content does not rely on certain abilities to become consumable. Let’s jump right in.

YouTube 156

YouTube Video Corporate How To 156

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 156

B2B How To Pitching Conference 156

Buzzstream

MAY 2, 2024

Some like to go a different route to find interested journalists and seek websites or articles via Google search. Find News Sites on Google To find journalists to contact about your post or story, you can always start by finding similar news sites and then identifying journalists to build your media list.

Digital PR 62

Digital PR Report How To Pitching 62

Contently - Strategy

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. All goes to show that the conversation doesn’t stop once the interview is over with.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Congratulations! You just won two global AMEC awards for effective campaigns — what were they? KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 129

Film Marketing Sports Hotels 129

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. SEO goes mobile. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Prohibition

JANUARY 4, 2023

By integrating your other marketing channels into your campaign, you’re able to position your brand as not only to your target audiences, but to search engines – as part of Google’s E.A.T ranking components. Social media content can be repurposed for other channels, especially video and user-generated content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Rock the Status Quo

NOVEMBER 12, 2014

Move past real estate trade pubs and consumer media. Google is your BFF for this. Can you record a quick CEO interview related to last month’s press release or next month’s predictions? Ask if you can create a casual interview series for their website. You’re only limited by your imagination.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. However, the disinformation on social media certainly changes the way I share and consume information on social media. As the old adage goes, trust, but verify. That’s not just for reading but also for attribution in sharing.

Social Media 149

Social Media Marketing Media Facebook 149

Shift Communications

JULY 24, 2017

Google and TalkWalker Alerts ensure your team is able to stay on top of breaking news as it happens. They should set up Google or Talkwalker Alerts for terms related to G.W., is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. Even if G.W. We recommend G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

AUGUST 9, 2017

Now, any sane (and knowledgeable) PR person will explain to their client that the business press coverage might not drive the type of website traffic and content engagement they want (which Google Analytics can easily show us). This can include the overall human experience, jobs, quality of life, health, survival, etc.

Media 100

Media Data B2B Pitching 100

Sword and the Script

APRIL 9, 2020

I’ve seen commentary that says it’s a great time because everyone is stuck at home and consuming more media. I’ll be interviewing business leaders, executives and entrepreneurs that all started their careers wearing boots in service of the US armed forces. Is now a good time to launch a podcast? It’s not a marketing or PR podcast.

Technology 95

Technology Engineering Interviews Google 95

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. During your micro campaign, you are going to get the most traffic via Google search, so take advantage by buying AdWords during the campaign.

How To 284

How To Instagram Mobile Video 284

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Here are some of the most powerful.

Brand 185

Brand Branding Marketing Wireless 185

Maxim Behar

NOVEMBER 22, 2023

Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? I.e., artificial intelligence can gather information from Google in a more advanced way. You can watch the whole interview here. You can also watch the whole interview on youtube. There must be some guidelines.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Polaris

DECEMBER 12, 2014

The link between content marketing and consumer brands, on the other hand, is not as obvious. Consumer brands tend to have relatively simple sales cycles. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story. Pick up a Perrier. Grab a Kit Kat. Pellegrino.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Shift Communications

AUGUST 22, 2018

Being somewhat new to Boston and a first-year graduate student, I did what any good student would do…I went to Google! I went on those interviews and eventually landed one! Again, Google was my best friend. I had a few more replies and interviews this go around. One of the interviews was here at SHIFT!

Internal 68

Internal International Transportation B2B 68

Mindful Marketing

JUNE 19, 2022

The recent headline, “Google suspends engineer who claims its AI is sentient ,” likely grabbed many people’s attention who, for a moment, wondered whether sci-fi movies’ predictions of machines taking over the world were about to come true. Here are two main approaches: 1.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. Here are three: First, the “ Homeward Bound ” story by Google is an amazing example. This video was just one of many masterful pieces Google has produced.

Storytelling 119

Storytelling Examples B2B Chemicals 119