Remote PR Jobs

SEPTEMBER 25, 2023

Google Assistant already shares information from search results. Asking “OK, Google, what’s the latest news?” or “OK, Google, how do I get rid of a cough?” Common practice in PR used to be measuring ad value equivalency and potential impressions for an earned media placement. results in top answers read aloud to the user.

Media 100

Media Print Radio Consumer 100

Shift Communications

FEBRUARY 18, 2015

The BuzzFeed Video division wanted to interview the President for a number of months; the White House was interested in pushing for more registrations on Healthcare.gov before the February 15 deadline. Measure what matters! Even if you don’t have the final data, measure as close to the goal as you possibly can. .

Measurement 60

Measurement Video Data Strategy 60

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Along the same lines, Google currently offers Gemini Pro in Bard. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105

Trends YouTube Video Social Media 105

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? By Seedepth. Should you?

Measurement 50

Measurement Analytics Software Resources 50

ImPRessions - Crenshaw Communications

JULY 22, 2019

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Quantity, quality and Google Analytics. Here is where Google Analytics can come in handy. Measuring up, Marsha.

Data 78

Data Newspapers Analytics Measurement 78

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Have a listen to the interview Cision’s Heidi Sullivan (note above disclosure) did with Martin Waxman of Inside PR. Will Digital Reach Improve the PR Measurement Drumbeat?

Measurement 100

Measurement Social Media Web Twitter 100

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Measure your results. What is thought leadership? Thought leadership is about establishing yourself and your organization as an industry leader.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 81

Analytics Comparison Google Interviews 81

Newsfile

JUNE 28, 2023

In addition, they appear in the news, interviews, reviews, feature articles, or discussions. Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. What does a Google alert do?

Media 52

Media Analytics Radio Google 52

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

Communications 383

Communications Tools Google Resources 383

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. As you will see below, Deborah offers great insight.

Marketing 244

Marketing Facebook Social Media Community 244

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Measured results. With tools like Google Analytics , you can see how many people are visiting your website, how long they’re staying and where they’re coming from. Digital marketing allows you to track the success of your PR efforts.

Strategy 68

Strategy Marketing Leadership Print 68

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. While at the conference, I’m going to do several media interviews that link to that original blog post.

Exercises 198

Exercises Google Writing Blogging 198

Wadds Inc.

NOVEMBER 11, 2023

It was rapidly followed by Anthropic Claude 2 and Google Bard. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

PR Job Coach

FEBRUARY 24, 2014

In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Have the people with whom you interviewed demonstrated leadership to you. You may want to scour the Internet, including Google to look for signs and validation. Is the company itself a leader? Collaboration.

How To 185

How To Leadership Interviews Google 185

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Meanwhile Google currently offers Gemini Pro in Bard. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Deirdre Breakenridge

NOVEMBER 11, 2019

Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Don’t forget that engagement can also be measured. Google Voice is easy to set up and convert into usable audio. Now is the perfect time to begin.

Community 206

Community Nonprofit Conference Social Media 206

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

PR outcomes are measurable. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call my PR team.”

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? What books do you recommend? Should the Public Relations Report to the CEO or CMO? What is PR? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?

Resources 123

Resources Publicity Reddit Interviews 123

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? Measuring coverage success - Metrics on a mountain. That’s an hour back a week for creative!

eBook 120

eBook Google Tools Analytics 120

The Resolution Blog

FEBRUARY 25, 2019

If they have a story, they go on Google and dig there. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there. Measurement can be quite interesting here. How do you measure the success of inbound? So I asked myself, how do we measure PR?

Measurement 120

Measurement Case Study Pitching Agency 120

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Stephen Waddington

MARCH 15, 2021

As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. There are lots of tools available to both visualise data as well as report on it - in the latter case, Google Data Studio is an obvious choice.

Google 119

Google Data Government Social Media 119

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Customer Interviews.

B2B 137

B2B Company Survey Enterprise 137

Flack's Revenge

DECEMBER 11, 2018

In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. So, what businesses need the most is marketing strategy and the fundamentals – audience identification, positioning, messaging, distribution and feedback or measurement – haven’t changed even as tactics have evolved.

Social Media 149

Social Media Marketing Media Facebook 149

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. We’ve had a measurable impact on their business and we love working with them. Develop your strategy. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. How do you measure the success of your blog? I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner.

Interviews 35

Interviews Writing Blogging Social Media 35