ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Prohibition

AUGUST 22, 2023

PR can help create a positive perception of your brand in the minds of consumers. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. This can be achieved through media coverage, influencer partnerships, and positive customer reviews.

Retail 62

Retail Marketing Measurement Product Launch 62

PRSay

OCTOBER 28, 2020

What we’re trying to do, from the standpoint of good old-fashioned journalism, is to report on what’s true, what’s not true, and to be a check on speech [and] manipulation. We believe in attacking at a local level, one story, one individual audience member at a time. It may seem like an uphill climb, but we’re optimistic. [In

Internal 120

Internal International Conference Fashion 120

5W PR

JULY 9, 2019

The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers. Sustainability has become a hot topic amongst consumer culture, with almost half of US consumers saying they would “definitely” or “probably” change their habits to reduce their impact on the environment.

Marketing 79

Marketing Travel Healthcare Fashion 79

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me. Bottom line?

How To 104

How To Fashion Banking Industry 104

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Head to a local establishment where reporters and journalists are known to hang out –enjoy a beverage! .

Media Relations 52

Media Relations Publicity Sports Media 52

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Shift Communications

AUGUST 30, 2016

When a consumer need is being met for the first time or a business has transformed in order to improve revenues or change the world. Provide a proprietary consumer insight that has not be shared or reported on before. Create Hyper-Local Relevance. It isn’t news to anyone that you have a new app. What is news?

Healthcare 79

Healthcare Local Fashion Trends 79

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Today’s most effective PR relies on emotional storytelling to make connections with consumers. In the case of the Day-Lewis character, it seems to be a combination of face-to-face meetings at his opulent home/studio combined with intimate fashion shows. Three Billboards Outside Ebbing, MO.

Film 136

Film Local Leadership Radio 136

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. How has the PR industry changed in relation to travel companies over the years? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Solo PR Pro

APRIL 13, 2021

In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion. But depending on your geography, type of business and whether your audience frequents those online hubs, they might not be the right places to focus on — sometimes, local marketing is key. Do they do sponsored content?

Marketing 89

Marketing Employee Local Community 89

Communications Conversations

JULY 11, 2017

Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. Give you some free information and list out 10 influencers right here in the Twin Cities that I would be targeting for my next local campaign–and why. boots, men’s fashion, food. Paul Buttenhoff.

Instagram 122

Instagram Brand Branding Local 122

Shift Communications

OCTOBER 12, 2016

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. What are the ways your audience consumes media? Where are they physically present?

Publicity 60

Publicity Apparel B2C Fashion 60

Polaris

FEBRUARY 16, 2015

Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. 3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. 1: Target the media that matter. Respect their deadlines.

Banking 100

Banking Media Local Survey 100

Beyond PR

MARCH 27, 2018

They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. These companies have access to direct consumer insights that strengthen their brand voices thanks to their strong ambassador programs. About Brian Freeman.

Fashion 73

Fashion Instagram Enterprise Brand 73

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. But one of the most interesting applications I’ve seen to date has been with state and local political press agents. Needless to say, this was a tedious and highly time-consuming process.

Big Data 81

Big Data Government Local Data 81

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features.

Energy 120

Energy Viral Storytelling Community 120

Karen Freberg

MAY 19, 2017

I was pitching the media for our fashion and consumer clients. I had a chance to talk with the fashion director for Prada in Milan… on the second day of my internship. I went to local restaurants and toured the attractions. I tried out the local dishes and really explored foods I never had before.

Local 40

Local Fashion Travel Transportation 40

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Outside of the office, Megan has a blog focused on her passion for fashion, and shares her personal content via Instagram. I’m quite certain Alison will find herself in a senior leader role very soon. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

That way ideas or concepts don’t get lost in translation, and you minimize the time-consuming back-and-forth during the review process. Learn local media and publications. Most importantly, embargoes for most announcements lift first thing in the morning, local time. Assess local and regional relevance.

Internal 323

Internal International How To Media 323

MaccaPR

JULY 20, 2015

Let’s walk through the Snapchat features that offer marketing potential for your brand: Your Brand Opportunity #1: Live Stories with brand and consumer-curated content How can you paint a picture of your brand’s Snapchat identity when every trace of the image disappears in 10 seconds or less? Fashion brand. But, since Snapchat began.

Brand 48

Brand Branding Marketing Mobile 48

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Or the Longview Journal in the case of this particular announcement. Q4 enhances investor relations tools.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Karen Freberg

OCTOBER 10, 2020

Or consuming content and doing research on up and coming creators on TikTok or other social media platforms to engage with for her clients at the agency? When I went to South Africa to work in Fashion and Consumer PR, I did my research. Wouldn’t she be on all platforms?

Social Media 114

Social Media Media Fashion Agency 114

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

NOVEMBER 28, 2020

Some of the templates may be blank for you to fill, and some may already be complete with local and national contacts. For example, if your business falls into the fashion industry, you probably won’t need media contacts from publications about pet grooming or auto mechanics. How to Build a Media List. What is their age group?

Media 52

Media Newspapers Pitching Blogging 52

Solo PR Pro

AUGUST 19, 2014

Specializing in local/on-site activities , a TaskRabbit can be used for anything from stuffing envelopes to helping you with a supply run. The professionals in the Solo PR Pro community agree: the best way to stay top-of-mind with potential clients and gain new business is good old-fashioned networking.

Tools 78

Tools eBook Print System 78

Norton's Notes

JANUARY 30, 2015

A simple pop in to your local Greggs can add a pick-me-up to your day with nothing more than a pastry and an iced bun, and what better way than to wash it all down with their latest blend of award-winning coffee. #topsecretcoffee – Greggs Experiential Experiment. Labour Launches Easter Clegg.

Social Media 28

Social Media Local Twitter Creativity 28

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Weather may sound boring, but it’s actually a rich story idea with high local relevance. Check out consumer lifestyle, men’s, women’s gift guide opportunities, but go much, much deeper to determine who is editing guides for the tech-savvy, fashion-forward, millennial and on and on. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Give consumers and members of the media every reason to identify with your company and the personalities behind it. Background Information.

Web 40

Web Pitching Local Report 40

PR Conversations

MAY 17, 2018

Instead, I defended the value of traditional curated media, the value of authoritative voices, formal structures and old-fashioned business verities. I also pushed back elsewhere against those who got over-excited about social media’s role in the so-called Arab Spring. This creates delusional bubble worlds.

Social Media 53

Social Media Communications Media Twitter 53

Beyond PR

MARCH 21, 2016

The fashion and beauty magazine has recently been focusing more and more on covering the 2016 election and is thrilled to welcome Meghan McCain as a regular contributor. Silicon Valley : Modern Luxury has launched a new bi-monthly consumer magazine @siliconmag with Anh-Minh Le ( @ale ) as editor-in-chief.

Media 40

Media Fashion Financial Policies 40