Solo PR Pro

APRIL 13, 2021

In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion. But depending on your geography, type of business and whether your audience frequents those online hubs, they might not be the right places to focus on — sometimes, local marketing is key. Do they do sponsored content?

Marketing 89

Marketing Employee Local Community 89

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. 3: Find the local angle. 1: Target the media that matter.

Banking 100

Banking Media Local Survey 100

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. I’m quite certain Alison will find herself in a senior leader role very soon.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. But one of the most interesting applications I’ve seen to date has been with state and local political press agents. Needless to say, this was a tedious and highly time-consuming process.

Big Data 81

Big Data Government Local Data 81

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JULY 20, 2015

Let’s walk through the Snapchat features that offer marketing potential for your brand: Your Brand Opportunity #1: Live Stories with brand and consumer-curated content How can you paint a picture of your brand’s Snapchat identity when every trace of the image disappears in 10 seconds or less? Fashion brand. But, since Snapchat began.

Brand 48

Brand Branding Marketing Mobile 48

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Or the Longview Journal in the case of this particular announcement. The company has been self-funded to date.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Let the media know.

Web 40

Web Pitching Local Report 40

PR Conversations

MAY 17, 2018

Instead, I defended the value of traditional curated media, the value of authoritative voices, formal structures and old-fashioned business verities. I also do not advocate a mass corporate retreat. But I do think corporates take Twitter and Facebook opinions way too seriously. This creates delusional bubble worlds.

Social Media 53

Social Media Communications Media Twitter 53

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Communications Conversations

MARCH 14, 2017

To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. I think PRSA has two responsibilities (locally and nationally) given the state of where we are as a nation and given the daily discussion around this administration. Gail was unafraid to try new things.

Ethics 68

Ethics Leadership Examples Fashion 68

Communications Conversations

MAY 13, 2015

Not to mention a huge fan of all things PR, social media, and fashion related. His work in analytics while at Penn State was used as part of a presentation to the local minor league affiliate of the St. Yunsoo Kim, @yunzbunz. You wouldn’t know it when meeting Yunsoo at first, but she’s quite the conversationalist. Louis Cardinals.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. She subsequently developed her own fashion brand and became a successful businesswoman. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52